Описание: This book from the acclaimed management writer Adrian Furnham, explores the dark side of leadership and how and why leaders can have a negative impact upon their companies and organisations. It asks why too often people do not speak out but instead ignore the problems they are causing.
Автор: P?rez Название: Unspoken Politics ISBN: 110759121X ISBN-13(EAN): 9781107591219 Издательство: Cambridge Academ Рейтинг: Цена: 3012 р. Наличие на складе: Поставка под заказ.
Описание: This book explains why people acquire implicit attitudes, how they affect political thinking, and where in the mass public they have their strongest - and weakest - influences. A theoretically ambitious book, Unspoken Politics establishes that implicit attitudes exist outside the tightly controlled confines of the laboratory, showing that they emerge in a public opinion survey setting, which underlines their real-world impact. It also lays bare, in painstaking detail, the mechanics of a leading measure of implicit attitudes, the implicit association test (IAT). Accordingly, it outlines the strengths and limitations of this measure, while providing an illustration of how to develop an IAT for one's own purposes. By explaining how to analyze and interpret the data produced by the IAT, this book leads to a better understanding of people's unspoken cognitions and the impacts these have on the politics that individuals openly profess.
Автор: Bergstrom, Barbara B. Название: Bound for the boardroom ISBN: 1412079489 ISBN-13(EAN): 9781412079488 Издательство: Sage Publications Рейтинг: Цена: 1654 р. Наличие на складе: Поставка под заказ.
Описание: To achieve success, you must not only do what you do best, but also do it better than anyone else. Remember, even when your voice is still, you are communicating.
Описание: The rise of social networks like Facebook and Bebo is changing the way we see ourselves, how we interact with each other, how we work and how we do business on a daily basis. This book explores the powerful forces driving the social networking revolution, the impact of these profound changes, and the far reaching consequences of social networking.
Описание: Julie L. Davis and Suzanne Harrison Today's corporations are always on the lookout for exciting new and innovative ideas that can be used to generate revenue. Up until recently, this meant taking these ideas and turning them into products or services, which could then be sold for profit. But today, a unique new concept is revolutionizing the way companies are getting value from ideas. Instead of incorporating them into products or services, today's innovations may be bartered, licensed or sold in the "idea" stage for tremendous amounts of money. For example, IBM currently receives well over USD1 billion in revenue every year from licensing its intellectual property, unrelated to the manufacture of a single product. Today more and more companies are adopting this idea of turning their legal departments, where intellectual property is housed, fromst centers into profit centers. Edison in the Boardroom: How Leading Companies Realize Value from Their Intellectual Assets takes an in-depth look at the revolutionary concept of Intellectual asset management (IAM). IAM is changing the way companies all over the world are doing business. In their careers as business consultants, the authors have been privileged to meet individuals who were clearly ahead of their time when it came to realizing value from their companies' innovations. Based on their interactions with the ICM Gathering--an international group of companies who meet several times a year to create, define and benchmark best practices in the area of IAM--the authors have compiled a wealth of knowledge and successful stories that illustrate how far businesses have come in their ability to leverage and monetize their intellectual assets. Incorporating stories and teachings from some of the most successful companies in the worlds -- such as Hewlett-Packard, IBM, Procter & Gamble, Rockwell, Dow, Ford and many others -- the authors have made an exhaustive study of IAM and its implications for today's businesses. They have culled a hierarchy of best practices that today's companies can integrate into their own business philosophies to gain the best return from their intellectual assets.
Описание: Historically, there has been a lack of parity between women and men in senior corporate roles, particularly in major companies with the biggest market capitalisation. This can be partly explained by inequalities of career opportunity and also women’s self-perceptions. Yet there are plenty of examples in business and other worlds, notably politics, that women can perform effectively in the highest leadership roles. Some countries have actively encouraged greater female representation on the boards of major companies. This is a positive step forward. When women join the boards of top companies, the decision-making climates of these bodies can change for the better. When women are appointed as leaders of poorly performing companies they can turn them around and convert them into success stories every bit as often as male appointees. Women have been dismissed as lacking the character for business leadership. Sometimes, women are their own worst enemies and feel uncomfortable when members of their own gender act more like men. Yet, self-belief can strengthen their perceived suitability for top jobs. Women do need to act tougher to get to the top, but this does not mean abandoning their femininity or having a fulfilling life outside business. Why Women Should Be Taken More Seriously in the Boardroom is a useful tool for business students as well as those in the corporate world looking to gain a deeper understanding of gender balance within leadership roles.
Автор: Thomson, Peninah Graham, Jacey Lloyd, Tom Название: Woman`s place in the boardroom: the roadmap ISBN: 023053712X ISBN-13(EAN): 9780230537125 Издательство: Springer Рейтинг: Цена: 7506 р. Наличие на складе: Поставка под заказ.
Описание: In the bestseller A Woman`s Place is in the Boardroom the authors described the problem, gave comprehensive views of how it looked from both sides, and presented the arguments for positive change. This book is all about the `how to`. It takes all the arguments and analysis of the first book, and focuses on how to apply it and what to do.
Автор: Saunders Название: Marketing in the Boardroom ISBN: 1138281794 ISBN-13(EAN): 9781138281790 Издательство: Taylor&Francis Рейтинг: Цена: 16500 р. Наличие на складе: Поставка под заказ.
Описание: It’s no secret: marketing punches below its weight in the Boardroom. CEOs and other board members perceive that marketers lack commercial credibility when compared to their peers.? Marketing in the Boardroom helps marketers to be more commercially credible and thereby more successful in the Boardroom. Ruth Saunders explains the importance of marketing in the Boardroom, and why marketers often struggle to engage the Board. She then shows how to develop compelling marketing strategies that the Board will buy into, offering a mix of practical solutions and varied case studies drawn from her years of industry experience. In the final section, she helps marketers better understand?the Board mindset and language, demonstrating how to win over the Board members’ hearts, minds and confidence. Marketing in the Boardroom is an important book for any aspiring marketers who are moving up the career ladder, particularly those who are writing or giving presentations to the Board. It is also an important book for their organizations, particularly those that struggle to give marketing the support it needs to create customer-led strategies that will drive business growth.?
Автор: Bijapurkar, Rama Название: Customer in the boardroom? ISBN: 8132106350 ISBN-13(EAN): 9788132106357 Издательство: Sage Publications Рейтинг: Цена: 4109 р. Наличие на складе: Поставка под заказ.
Описание: This comprehensive book questions strongly-held viewpoints, challenges the prevailing business outlook and, in the process, presents fresh insights into the science and art of strategy formulation.
Описание: Argues that as a first step it is important to recognize the boardroom group dynamics and the problems they cause.
Автор: Michel Syrett Название: Boardroom Education ISBN: 1841124451 ISBN-13(EAN): 9781841124452 Издательство: Wiley Рейтинг: Цена: 961 р. Наличие на складе: Поставка под заказ.
Описание: Effective Training & Development is essential if you are to continuously get the best from your people and extend the knowledge shelf-life of your company.
This module explores the vast array of options available to the HR function including on-the-job learning, formal management education, coaching and mentoring. Cost-effectiveness
and measurable payback are also dealt with as cornerstones of any training and development activity.
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