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How to catch the Big Idea: The Strategies of the Top-Creatives, Ralf Langwost



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Цена: 4175р.
Кол-во:
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Автор: Ralf Langwost
Название:  How to catch the Big Idea: The Strategies of the Top-Creatives   (Ралф Лангуост: Как создать большую идею: Стратегии лучших креативщиков)
Издательство: Wiley
Классификация:
Деловая стратегия

ISBN: 3895782386
ISBN-13(EAN): 9783895782381
ISBN: 3-89578-238-6
ISBN-13(EAN): 978-3-89578-238-1
Обложка/Формат: Hardback
Страницы: 294
Вес: 1.156 кг.
Дата издания: 29.10.2004
Размер: 224 x 228 x 25
Читательская аудитория: Professional & vocational
Подзаголовок: The strategies of the top-creatives
Ссылка на Издательство: Link
Рейтинг:
Поставляется из: Англии
Описание: Great and successful advertising ideas do not come about just by chance; they result from a professionally managed creative process. That is the reason why top creative agencies and clients can repeatedly come up with great ideas. This book shows what these creative experts have in common. This is emphasized by numerous original quotes from interviews held by the author with more than 70 such communication experts from 15 countries. To answer the exciting question how to be creative faster, more often and with more precision?
For all those involved in the creative process, this book provides a practical workflow structurnd powerful tips for coming up with great communication ideas. Starting with the first meeting with the client proceeding on through briefing, gathering information, strategic writing of the benefits, finding the idea, describing and rating it, and finally producing the idea and making sure that it is well protected. This book shows the reader how to optimize his/her own thought process and working method - effectively, clearly and independently.
How to Catch the Big Idea provides practical, powerful and inspiring impetus for the reader´s daily business. The book clearly and concretely describes how to develop and manage great ideas. It shows how to create a relevant strategy and ultimately put it to effect, to establish and support an effective and more creative working structure. Whoever wants to learn from the world´s best creatives will really enjoy this book.

Дополнительное описание: Кол-во стр.: 294
Формат: 226 x 230
Дата издания: 2004
Вес: 1176
Круг читателей: research, professional





Creative Strategy Generation: Using Passion and Creativity to Compose Business Strategies That Inspire Action and Growth

Автор: Caporale Bob
Название: Creative Strategy Generation: Using Passion and Creativity to Compose Business Strategies That Inspire Action and Growth
ISBN: 0071850112 ISBN-13(EAN): 9780071850117
Издательство: McGraw-Hill
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Цена: 3344 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Offers accessible explanations, this practical guide explores the connections between the strategic and creative processes.

Idea Stormers: How to Lead and Inspire Creative Breakthroughs

Автор: Mattimore
Название: Idea Stormers: How to Lead and Inspire Creative Breakthroughs
ISBN: 1118134273 ISBN-13(EAN): 9781118134276
Издательство: Wiley
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Цена: 2298 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:  How to solve critical business challenges by generating more and better ideas Every organization needs a steady supply of fresh, relevant ideas, but managers cant just lock teams in a room with a mandate to brainstorm and hope for the best. Ideation is both a science and an art, and when group ideation processes are well-designed and well-facilitated, anyone can generate an abundance of creative, implementable optionsnot to mention true breakthroughsfor any business need. Drawing on his work leading high-stakes ideation sessions at over 300 organizations, Mattimore explains the how, what, and why of successful ideation and provides a framework for when and how to apply various techniques. Identifies Mattimores top ideation and innovation techniques (including brainwalking, finding inspiration in worst ideas, the unexpected effectiveness of wishing, and more) and lays the groundwork for you to invent successful processes of your own Tells real stories of ideation at work in Mattimores consulting business, including how Ben s named a new strawberry fudge flavor, how Thomas invented a new, healthier English muffin that now accounts for over 30% of its sales, how IBM transformed the culture of one of its divisions to make it more innovative, and many more Mattimore is a world-class expert on applied creativity and an innovation process consultant to over one-third of the Fortune 100 companies; he and his team have helped create and launch products and services worth over $3 billion in annual US retail sales With a diverse range of tested methods, Idea Stormers is the indispensable guide for developing original, practical solutions to even the most intractable-seeming creative challenges.


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