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How to catch the Big Idea: The Strategies of the Top-Creatives, Ralf Langwost

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Автор: Ralf Langwost
Название:  How to catch the Big Idea: The Strategies of the Top-Creatives
Перевод названия: Ралф Лангуост: Как создать большую идею: Стратегии лучших креативщиков
ISBN: 9783895782381
Издательство: Wiley
ISBN-10: 3895782386
Обложка/Формат: Hardback
Страницы: 294
Вес: 1.156 кг.
Дата издания: 29.10.2004
Язык: English
Размер: 226 x 228 x 24
Читательская аудитория: Professional & vocational
Подзаголовок: The strategies of the top-creatives
Ссылка на Издательство: Link
Поставляется из: Англии
Описание: Great and successful advertising ideas do not come about just by chance; they result from a professionally managed creative process. That is the reason why top creative agencies and clients can repeatedly come up with great ideas. This book shows what these creative experts have in common. This is emphasized by numerous original quotes from interviews held by the author with more than 70 such communication experts from 15 countries. To answer the exciting question how to be creative faster, more often and with more precision?
For all those involved in the creative process, this book provides a practical workflow structurnd powerful tips for coming up with great communication ideas. Starting with the first meeting with the client proceeding on through briefing, gathering information, strategic writing of the benefits, finding the idea, describing and rating it, and finally producing the idea and making sure that it is well protected. This book shows the reader how to optimize his/her own thought process and working method - effectively, clearly and independently.
How to Catch the Big Idea provides practical, powerful and inspiring impetus for the reader´s daily business. The book clearly and concretely describes how to develop and manage great ideas. It shows how to create a relevant strategy and ultimately put it to effect, to establish and support an effective and more creative working structure. Whoever wants to learn from the world´s best creatives will really enjoy this book.

Дополнительное описание: Кол-во стр.: 294
Формат: 226 x 230
Дата издания: 2004
Вес: 1176
Круг читателей: research, professional

Creative Strategy Generation: Using Passion and Creativity to Compose Business Strategies That Inspire Action and Growth

Автор: Caporale Bob
Название: Creative Strategy Generation: Using Passion and Creativity to Compose Business Strategies That Inspire Action and Growth
ISBN: 0071850112 ISBN-13(EAN): 9780071850117
Издательство: McGraw-Hill
Цена: 7549 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Offers accessible explanations, this practical guide explores the connections between the strategic and creative processes.

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