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The PDMA Handbook of New Product Development, 2nd Edition, Kenneth B. Kahn



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Автор: Kenneth B. Kahn
Название:  The PDMA Handbook of New Product Development, 2nd Edition   (Справочник по новейшим разработкам продуктов)
Издательство: Wiley
Классификация:
Управление определенными областями

ISBN: 0471485241
ISBN-13(EAN): 9780471485247
ISBN: 0-471-48524-1
ISBN-13(EAN): 978-0-471-48524-7
Обложка/Формат: Hardback
Страницы: 640
Вес: 1.038 кг.
Дата издания: 02.11.2004
Язык: ENG
Издание: 2 rev ed
Иллюстрации: Illustrations
Размер: 23.57 x 15.95 x 3.40 cm
Читательская аудитория: Professional & vocational
Ссылка на Издательство: Link
Поставляется из: Англии
Описание: The completely revised and updated bibleof new product development: The PDMA Handbook of NProduct Development, Second Edition.
The PDMA Handbook of New Product Development, Second Edition provides a comprehensive, updated picture of what you as a manager need to know for effective new product development. The books concise, map-like detail acts as a compass, offering practical information pertaining to every stage of the product development process -- from idea generation to launch to the end of the life cycle.
Whether youre a novice or an expert, this edition is ideal as it provides both fundamentals and reliable information on advanced and emerging concepts such as accelerated product development, new product development globalization and benchmarking, and Web-based concept development.

Дополнительное описание: Кол-во стр.: 640
Формат: 238 x 163
Дата издания: 2004
Вес: 1023
Круг читателей: academic, specialist; research, professional





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Описание: Kerstin Balka focuses on the open source development of tangible objects, so-called open design. To explore the landscape and mechanisms of open design, she presents a comprehensive study of 104 projects and an in-depth case study of six projects.

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Описание: This guide provides a comprehensive range of studies in successful product development in different industries.

The PDMA Handbook of New Product Development, 3rd Edition

Автор: Kahn
Название: The PDMA Handbook of New Product Development, 3rd Edition
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Описание: This will be the third edition of a book written by experts in each of the areas involved in new product development and will represents the best practices for industry. More than this, over the life of the very successful first two editions, the book has grown to become the "body of knowledge" for the Product Development and Management Association (PDMA) and is the single reference work that drives their professional certification exam.

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