Constantinos C. Markides Fast second: how smart companies bypass radical innovation to enter and dominate new markets 9780787971540

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Автор: Constantinos C. Markides
Название: Fast second: how smart companies bypass radical innovation to enter and dominate new markets
Перевод названия: Как пережить модернизацию: опыт компаний
ISBN: 9780787971540
Издательство: Wiley
Классификация:

Стратегическое планирование

ISBN-10: 0787971545
Обложка/Формат: Hardback
Страницы: 208
Вес: 0.40 кг.
Дата издания: 14.12.2004
Язык: English
Иллюстрации: Illustrations
Размер: 234 x 159 x 21
Читательская аудитория: Tertiary education (us: college)
Подзаголовок: How smart companies bypass radical innovation to enter and dominate new markets
Ссылка на Издательство: Link
Рейтинг:
Поставляется из: Англии
Описание: Discover why being a fast second is often more financially rewarding than being at the cutting edge.
If you get there first, youll lead the pack, right? Not necessarily! The skill-sets of most established companies, say strategy experts Constantinos Markides and Paul Geroski, are far better suited to scaling up newly created markets pioneered by others (in other words, being fast seconds) than to creating these markets from scratch. In Fast Second, they explore the characteristics of new markets, describe the skills needed to create and compete in them, and show how these skills match up with different types of companies. Drawing on examples of successful fast-second firms such as Microsoft, Amazon, Canon, JVC, Heinz, and many others, they illustrate how to determine which new markets have the potential to be successful and how to move into them before the competition does, when to make a move into a new market, how to scale up a market, where to position a company in the market, and whether to be a colonizer or a consolidator.
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Дополнительное описание: Кол-во стр.: 208
Формат: 237 x 159
Дата издания: 2004
Вес: 367
Круг читателей: academic, specialist; research, professional

Fast second: how smart companies bypass radical innovation to enter and dominate new markets, Constantinos C. Markides