Описание: The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage Web- based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns. Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they're eager to hear from you. Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo- sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn David Meerman Scott is a marketing strategist, bestselling author of eight books including three international bestsellers, advisor to emerging companies including HubSpot, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies. The New Rules of Marketing & PR offers the single resource for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.
Описание: According to these experts, blogs offer businesses something that has long been lacking in their communication with customers meaningful dialogue. Devoid of corporate-speak and empty promises, business blogs can humanize communication, bringing companies and their constituencies together in a way that improves both image and bottom line. With a foreword by Tom Peters, author of such business bibles as "In Search of Excellence", this book uses more than fifty case histories to explain why blogging is an efficient and infinitely more credible method of business communication. Blogs are easily linked, allowing information to spread rapidly, and blog readers are active, not passive, participants in the communication. Business and marketing decision-makers will find themselves excited about the possibilities after just a few pages. Interviews with Mark Cuban of the Dallas Mavericks, Bob Lutz from General Motors, Johanthan Schwartz of Sun Microsystems, and other prominent business leaders showcase how businesses are beginning to use blogs to connect with customers in new ways. It explores how blogging has changed the rules of communication and competition. It gives busineswners the tools to launch an effective blogging strategy and the reasons.
Описание: Blogs, YouTube, Facebook, Twitter and other publishing platforms are giving everyone a "voice," including organizations and their customers. To be successful, businesses must speak directly with their customers or prospects through a comprehensive strategy that allows them to reach new customers at every stage of the buying cycle. They must find their voice and create bold and compelling content that people want to consume and which speaks to their needs or wants or desires. Yeah, yeah so you know all that. But how can you create bold stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules is a how-to book of both the art and science of developing marketing content that people care about interwoven with case studies of companies that are successfully spreading their ideas onlineand using them to establish credibility and build a loyal customer base. Business owners and marketers who read this book will learn: The art of storytelling and the science of journalism What it means to be a "publisher" and why what you publish is the cornerstone of your marketing How to find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others How to leverage social media and social tools to get your content and ideas distributed as widely as possible
Описание: Covers such topics as - Establishing a Web Presence; Search Engine Optimization; Web Analytics; E-Mail Marketing; Blogging and Podcasting; Social Media Marketing; Online Advertising and Pay-Per-Click; and, Mobile Web Marketing. This book shows you how to please both customers and search engines; track your performance; and, more.
Автор: Haffer Название: Social Media Marketing For Dummies(r) ISBN: 0470289341 ISBN-13(EAN): 9780470289341 Издательство: Wiley Рейтинг: Цена: 1671 р. Наличие на складе: Поставка под заказ.
Описание: Social media marketing is an inexpensive yet highly effective way to reach targeted audiences. This book helps people select the right social media outlets for a campaign, set up compelling pages for a product or service, and optimize them to attract clicks and customers.
Автор: Craig Smith Название: Marketing for Dummies ISBN: 0764570560 ISBN-13(EAN): 9780764570568 Издательство: Wiley Цена: 1566 р. Наличие на складе: Поставка под заказ.
Описание: Whether you're looking to expand your business or you're about to start out, this straight-forward guide leads you step-by-step through every aspect of marketing. Packed with expert tips on identifying customers, using online resources, satisfying your customer's needs and boosting your sales, "Marketing For Dummies" will help you put together a winning marketing strategy and turn your plans in to profit. Discover how to understand the basics of effective marketing, research customers, competitors and industry. It also tells how to create a compelling marketing strategy, increase consumer awareness, satisfy clients' needs and boost sales.
Описание: How can you create bold stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules is a how-to book of both the art and science of developing marketing content that people care about interwoven with case studies of companies that are successfully spreading their ideas online-and using them to establish credibility and build a loyal customer base. The revised and updated paperback will include: The illustrations that are used in the authors' presentations to align the book more closely with their respective platforms A chapter on mobile focusing on both phones and tablets in addition to location based content A basic primer on "finding your story," the number one follow-up questions that the authors receive from readers
Описание: The international bestseller now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the `next big thing.
Описание: This fully updated and revised edition of Inbound Marketing builds on the enormous international success of the book that launched the inbound marketing movement. It provides the new playbook you need to get more free traffic from Google, build a business blog, create a social media following and analyze which of your marketing efforts are working. With coverage of updated Search Engine Optimization tactics and the latest tools to build a social media following, marketing experts and HubSpot founders Brian Halligan and Dharmesh Shah provide detailed advice on how to get found online and convert visitors to leads and customers. This fully updated edition includes new material??on the impact social media has on search and also provides a high–level overview of what viral marketing actually is. Inside you’ll find: New sections on visual content, tools as content, and Google+ A new chapter on viral marketing for mere mortals A bonus section on startup/entrepreneurial marketing With Inbound Marketing , you'll gain access to insights from thousands of companies that have seen the power of this new model work for their own companies. “If you’ve been looking for a trustworthy primer on getting found online, here’s a great place to start. Buy one for your clueless colleague too.” —SETH GODIN, author of Meatball Sundae
Описание: Grow your business with the fifth edition of this modern business classic! The pioneering guide to the future of marketing, The New Rules of Marketing & PR, has been updated and revised to retain its place as the top marketing and public relations bo
Описание: Why are word-of-mouth (WOM) campaigns effective for some products while not for others? This book presents seven simple steps to launch an effective word-of-mouth and buzz campaign that helps products to cross the tipping point and to reach the mass market.
Описание: Offers best practices covering legal rights and responsibilities when using social networks, such as LinkedIn, Facebook, Twitter, foursquare, corporate and personal blogs, and Google+. This title contains essential legal advice, real-world case studies, and useful takeaways.
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