Описание: Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. This timely work explores how working women had - and continue to have - major influence in business around the world. Sutton's approach is grounded in a huge body of original archival research that has so far remained largely untapped.
Описание: Today`s marketers know that the world has changed and that they must look for new approaches beyond the traditional media of print, TV and radio, but many are unsure how to implement the techniques and approaches of `new marketing`. New in the successful Adweek series, Life After the 30--Second Spot is their bible.
Описание: "Distilling the wisdom of the world`s greatest advertisers, direct marketing expert Craig Simpson delivers an education on direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. Features lessons and takeaways based on lessons from advertising legends of the Mad Men era"--
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