Контакты/Адрес/Проезд   Доставка и Оплата
История
  +7(495) 980-12-10
  10:00-18:00 пн-сб
  shop@logobook.ru
   
    Поиск книг                    Поиск по списку ISBN Расширенный поиск    
Найти
  Зарубежные издательства Российские издательства  
Авторы | Каталог книг | Издательства | Новинки | Учебная литература | Специальные предложения | Бестселлеры
 

An Advertiser`s Guide to Better Radio Advertising: Tune In to the Power of the Brand Conversation Medium, Andrew Ingram


View InsideDocument


Варианты приобретения
Цена: 4283р.
Кол-во:
Наличие: Поставка под заказ.  Есть в наличии на складе поставщика.
Склад Англия: 1 шт.  Склад Америка: 89 шт.  
При оформлении заказа до: 24 июл 2020
Ориентировочная дата поставки: середина - конец Августа

Добавить в корзину
в Мои желания

Автор: Andrew Ingram
Название:  An Advertiser`s Guide to Better Radio Advertising: Tune In to the Power of the Brand Conversation Medium   (Справочник рекламодателя по радио-рекламе)
Издательство: Wiley
Классификация:
Бизнес и управление
Продажи и маркетинг

ISBN: 0470012927
ISBN-13(EAN): 9780470012925
ISBN: 0-470-01292-7
ISBN-13(EAN): 978-0-470-01292-5
Обложка/Формат: Hardback
Страницы: 132
Вес: 0.46 кг.
Дата издания: 22.04.2005
Язык: ENG
Иллюстрации: Illustrations
Размер: 23.57 x 15.49 x 2.16 cm
Читательская аудитория: Professional & vocational
Подзаголовок: Tune in to the power of the brand conversation medium
Ссылка на Издательство: Link
Рейтинг:
Поставляется из: Англии
Описание: There has recently been dramatic growth in the medium of radio. However, advertisers and agencies too often still use radio for its basic tactical abilities, leaving the emotional power of the medium untapped. This book is a practical guide to understanding and exploiting the true power of radio as the brand conversation medium. Combining theory, listener understanding and practical advice, the authors explore the scale and effectiveness of radio advertising, how the medium communicates, its role in emerging brand thinking, and best practice for creating better radio advertising. Overviews, summaries, quotations and checklists are featured throughout, as well as case studies from companies in all sectors including Sainsburys, British Airways, Carphone Warehouse, BT and thritish Government.
Дополнительное описание: Кол-во стр.: 132
Формат: 238 x 166
Дата издания: 2005
Вес: 480
Круг читателей: research, professional





Advertising without an agency: advertise in the right place, at the right time, to the right people, without wasting time and money!

Автор: Kobliski
Название: Advertising without an agency: advertise in the right place, at the right time, to the right people, without wasting time and money!
ISBN: 1932531289 ISBN-13(EAN): 9781932531282
Издательство: McGraw-Hill
Рейтинг:
Цена: 1253 р.
Наличие на складе: Поставка под заказ.

Branding unbound; the future of advertising, sales, and the brand experience in the wireless age

Автор: Mathieson
Название: Branding unbound; the future of advertising, sales, and the brand experience in the wireless age
ISBN: 0814472877 ISBN-13(EAN): 9780814472873
Издательство: McGraw-Hill
Рейтинг:
Цена: 1566 р.
Наличие на складе: Поставка под заказ.

Описание: Camera phones, car GPS locators, EZ-pass, and similar advances are the height of convinience, but the technologies behind them are also powerful tools for major cutting-edge marketing.

Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising

Автор: Joseph Jaffe
Название: Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising
ISBN: 0471718378 ISBN-13(EAN): 9780471718376
Издательство: Wiley
Рейтинг:
Цена: 2089 р.
Наличие на складе: Поставка под заказ.

Описание: Today`s marketers know that the world has changed and that they must look for new approaches beyond the traditional media of print, TV and radio, but many are unsure how to implement the techniques and approaches of `new marketing`. New in the successful Adweek series, Life After the 30--Second Spot is their bible.

Globalizing Ideal Beauty: Women, Advertising, and Power of Marketing

Автор: Sutton Denise H.
Название: Globalizing Ideal Beauty: Women, Advertising, and Power of Marketing
ISBN: 1137021004 ISBN-13(EAN): 9781137021007
Издательство: Springer
Рейтинг:
Цена: 5609 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. This timely work explores how working women had - and continue to have - major influence in business around the world. Sutton's approach is grounded in a huge body of original archival research that has so far remained largely untapped.

The Advertising Solution: Influence Prospects, Multiply Sales, and Promote Your Brand with Lessons from the Legends

Автор: Simpson Craig
Название: The Advertising Solution: Influence Prospects, Multiply Sales, and Promote Your Brand with Lessons from the Legends
ISBN: 1599185962 ISBN-13(EAN): 9781599185965
Издательство: McGraw-Hill
Рейтинг:
Цена: 1566 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: "Distilling the wisdom of the world`s greatest advertisers, direct marketing expert Craig Simpson delivers an education on direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. Features lessons and takeaways based on lessons from advertising legends of the Mad Men era"--


ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
   В Контакте     В Контакте Мед  Мобильная версия