Контакты/Проезд  Доставка и Оплата Помощь/Возврат
История
  +7(495) 980-12-10
  пн-пт: 10-18
  shop@logobook.ru
   
    Поиск книг                    Поиск по списку ISBN Расширенный поиск    
Найти
  Зарубежные издательства Российские издательства  
Авторы | Каталог книг | Издательства | Новинки | Учебная литература | Акции | Cертификаты | Хиты | | |
 

Marketing the Professional Services Firm: Applying the Principles and the Science of Marketing to the Professions, Laurie Young


View InsideDocument


Варианты приобретения
Цена: 5224р.
Кол-во:
 о цене
Наличие: Отсутствует. Возможна поставка под заказ.

При оформлении заказа до: 28 июл 2022
Ориентировочная дата поставки: Август
При условии наличия книги у поставщика.

Добавить в корзину
в Мои желания

Автор: Laurie Young
Название:  Marketing the Professional Services Firm: Applying the Principles and the Science of Marketing to the Professions
ISBN: 9780470011737
Издательство: Wiley
Классификация:
ISBN-10: 0470011734
Обложка/Формат: Hardback
Страницы: 432
Вес: 0.74 кг.
Дата издания: July 28, 2005
Язык: English
Иллюстрации: Illustrations
Размер: 230 x 157 x 30
Читательская аудитория: Professional & vocational
Подзаголовок: Applying the principles and the science of marketing to the professions
Ссылка на Издательство: Link
Рейтинг:
Поставляется из: Англии
Дополнительное описание: Кол-во стр.: 384
Формат: 229 x 152
Дата издания: 2005
Круг читателей: undergraduate; postgraduate; research, professional





Professional services marketing

Автор: Schultz, Mike Doerr, John
Название: Professional services marketing
ISBN: 0470438991 ISBN-13(EAN): 9780470438992
Издательство: Wiley
Рейтинг:
Цена: 2611 р.
Наличие на складе: Поставка под заказ.

Описание: Presents a field-tested and research-based approach to marketing and client development for professional services firms. This book covers five key areas that are critical for firms who want to grow their revenues - creating a marketing and growth strategy. It is suitable for consultants, attorneys, and professional service providers.

Marketing and Selling Professional Services in Architecture

Автор: Sawczuk Basil
Название: Marketing and Selling Professional Services in Architecture
ISBN: 1405181877 ISBN-13(EAN): 9781405181877
Издательство: Wiley
Рейтинг:
Цена: 7288 р.
Наличие на складе: Поставка под заказ.

Описание: Will help architects, engineers, project managers, facilities managers, surveyors, and contractors `sell` themselves to prospective clients. Illustrated with plenty of diagrams and checklists. Sets out the seven key aspects of selling and marketing professional services.

Professional Services Marketing

Автор: Schultz Mike
Название: Professional Services Marketing
ISBN: 1118604342 ISBN-13(EAN): 9781118604342
Издательство: Wiley
Рейтинг:
Цена: 3161 р.
Наличие на складе: Поставка под заказ.

Описание: A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms.

Principles of Services Marketing

Автор: Palmer Adrian
Название: Principles of Services Marketing
ISBN: 0077129512 ISBN-13(EAN): 9780077129514
Издательство: McGraw-Hill
Рейтинг:
Цена: 6324 р.
Наличие на складе: Поставка под заказ.

Описание: A comprehensive introduction for students taking a module in services marketing. It reflects the technological developments and their impact for services marketing. It includes increased coverage of the customer experience. It highlights Web 2.0 for peer-to-peer interaction. It focus on how the credit crunch impacts services marketing.

Winning ways: the funeral profession`s guide to human relations

Автор: Vanbeck
Название: Winning ways: the funeral profession`s guide to human relations
ISBN: 0838596460 ISBN-13(EAN): 9780838596463
Издательство: McGraw-Hill
Рейтинг:
Цена: 7011 р.
Наличие на складе: Поставка под заказ.

Описание: Written for the funeral service industry by a funeral service professional, this unique book teaches effective methods of interacting with people.

Occupational Stress in the Service Professions

Автор: Dollard, Maureen F.
Название: Occupational Stress in the Service Professions
ISBN: 0415267609 ISBN-13(EAN): 9780415267601
Издательство: Taylor&Francis
Рейтинг:
Цена: 20625 р.
Наличие на складе: Невозможна поставка.

Описание: Workers in the service industry face unique types and levels of stress, and this problem is worsening. Many workers and organizations are now recognizing work stress as a significant personal and organizational cost, and seeing the need to evaluate a range of organizational issues that present psychosocial hazards to the workers. Occupational Stress in the Service Professions introduces the reader to contemporary theoretical and research issues and then provides a comprehensive international review of a range of professions including nurses, correctional officers, police, fire fighters, volunteers, academics, the clergy and teachers.

The book identifies the main sources of stress for these specific occupation work groups, and the implications for intervention. The range of contributions from researchers in Australia The Netherlands, Germany, Canada, United Kingdom, and the United States presents an international perspective. Well illustrated with case-studies of a number of organizations, the book serves to explore the political and social nature of the work stress problem.

It then concludes with a chapter on the implications for intervention, policy and the future and aims to present a theoretical synthesis, applicable to the whole sector. Graduate students, researchers, and high level HR professions will find this an invaluable work.

Professional Services Marketing Wisdom: How to Attract, Influence and Acquire Customers Even If You Hate Selling

Автор: Willmot Ric
Название: Professional Services Marketing Wisdom: How to Attract, Influence and Acquire Customers Even If You Hate Selling
ISBN: 0730309991 ISBN-13(EAN): 9780730309994
Издательство: Wiley
Рейтинг:
Цена: 3156 р.
Наличие на складе: Поставка под заказ.

Описание: Effective marketing tactics and strategies for professional service providers

If you own and operate your own professional services firm--in accounting, finance, law, or another field--you know just how important marketing is to the success of your business. If you can't get your name out there, you won't have any customers to call your own. This handy guide offers a comprehensive plan for attracting and acquiring clients for small and even one-person firms--no marketing degree required. The strategies and tactics here are fun, easy-to-understand, and doable right now. All you need to bring is enthusiasm and commitment. You'll learn how to identify potential clients, explain why you're their best choice, grow your market share, get great referrals, designate which clients are long-term, profitable keepers, and much more.Features easy-to-implement marketing tactics and strategies for small professional services firms in any industryIdeal for anyone who runs a small firm, as well as professionals in larger firms who want to climb the ladderShows readers with no marketing background how to boost their businessesNegates the need for expensive and often ineffective external marketing or sales consultants or branding and public relations firms

For anyone who runs their own firm, "Professional Services Marketing Wisdom" offers unbeatable guidance on attracting and keeping the clients that small firms need to survive and thrive.

Principles of Services Marketing

Автор: Palmer Adrian
Название: Principles of Services Marketing
ISBN: 0077152344 ISBN-13(EAN): 9780077152345
Издательство: McGraw-Hill
Рейтинг:
Цена: 7836 р.
Наличие на складе: Поставка под заказ.

Описание: Develops an indispensable framework for understanding services, their effective marketing and how this drives value creation. This book reflects the importance of marketing for public services and not-for-profit organizations. It includes chapters on service systems and the experiential aspects of service consumption.

Principles And Practice Of Marketing

Автор: Jobber
Название: Principles And Practice Of Marketing
ISBN: 0077174143 ISBN-13(EAN): 9780077174149
Издательство: McGraw-Hill
Рейтинг:
Цена: 7836 р.
Наличие на складе: Поставка под заказ.

Описание: Provides a contemporary and modern introduction to marketing. This text provides students with a core understanding of the wider content and latest approaches taking place within marketing.

Services Marketing: People, Technology, Strategy (Eighth Edition)

Автор: Wirtz Jochen Et Al
Название: Services Marketing: People, Technology, Strategy (Eighth Edition)
ISBN: 1944659013 ISBN-13(EAN): 9781944659011
Издательство: World Scientific Publishing
Рейтинг:
Цена: 6848 р.
Наличие на складе: Невозможна поставка.

Описание: Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.

Marketing for the mental health professional

Автор: Diana, David P.
Название: Marketing for the mental health professional
ISBN: 0470560916 ISBN-13(EAN): 9780470560914
Издательство: Wiley
Рейтинг:
Цена: 3574 р.
Наличие на складе: Поставка под заказ.

Описание: There are a few available training programs on the practical aspects of succeeding in the mental health profession for mental health professionals.

Marketing: principles and perspectives with olc and premium content

Автор: Bearden
Название: Marketing: principles and perspectives with olc and premium content
ISBN: 007322569X ISBN-13(EAN): 9780073225692
Издательство: McGraw-Hill
Цена: 15124 р.
Наличие на складе: Поставка под заказ.

Описание: "Marketing: Principles and Perspectives, 5E" is a cutting edge text. In the first four editions, we demonstrated this leading coverage with our strong integration of Integrated Marketing Communication, cross-functional teams, and integration of the Internet throughout. The authors not only talk about what marketing is, but prepare students to be marketers by involving them in interactive exercises which strengthen decision making skills.

"Marketing, 5e" offers the latest coverage and quality supplements. The perspectives approach is present in the fifth edition; however, the over-riding theme concentrates on building customer equity.


ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
   В Контакте     В Контакте Мед  Мобильная версия