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Essentials of Marketing Research, 2nd Edition with SPSS 13.0 Set, V. Kumar

Автор: V. Kumar
Название:  Essentials of Marketing Research, 2nd Edition with SPSS 13.0 Set   (Основы маркетингого исследования)
Издательство: Wiley
Классификация:
Бизнес и управление

ISBN: 0471718114
ISBN-13(EAN): 9780471718116
ISBN: 0-471-71811-4
ISBN-13(EAN): 978-0-471-71811-6
Обложка/Формат: Hardcover
Страницы: 553
Вес: 1.281 кг.
Дата издания: August 19, 2005
Язык: ENG
Размер: 25.91 x 20.88 x 2.77 cm
Поставляется из: Англии
Описание: Managers all over the world make decisions on product and service related issues on a regular basis. Defining, generating, managing and interpreting information becomes an integral part of every organization. Readers of this book are presented with an overview of the major steps in the marketing research process.. The applications of marketing research, such as brand equity, customer satisfaction, and relationship marketing as also covered.
Дополнительное описание: Формат: 264 x 211
Дата издания: 2005
Вес: 1281
Круг читателей: research, professional





Essentials of Spinal Cord Injury: Basic Research to Clinical Practice

Автор: Michael G. Fehlings
Название: Essentials of Spinal Cord Injury: Basic Research to Clinical Practice
ISBN: 1604067268 ISBN-13(EAN): 9781604067262
Издательство: Thieme Verlagsgruppe
Рейтинг:
Цена: 10119 р.
Наличие на складе: Нет в наличии.

Описание:

Essentials of Spinal Cord Injury is written for the spinal cord injury (SCI) team and reflects the multidisciplinary nature of treating patients with SCI. It integrates emerging medical and surgical approaches to SCI with neuroanatomy, neurophysiology, neuroimaging, neuroplasticity, and cellular transplantation. This comprehensive yet concise reference will enable neurosurgeons, orthopedic surgeons, neurologists, and allied health professionals caring for SCI patients to translate research results into patient care. It is also an excellent resource for those preparing for the board exam in SCI medicine.

Key Features:

  • Material is cross-referenced to highlight relationships between the different areas of SCI
  • Chapters are concise, focused, and include key points, pearls, and pitfalls
  • An Overview of the Literature table is provided in most chapters, giving readers a meaningful distillation of each publication referenced
  • Each editor is a world-renowned expert in one of these core disciplines involved in the management of SCI patients: neurosurgery, orthopedic surgery, spinal cord science, and rehabilitative medicine

This is a must-have guide that all neurosurgeons, orthopedic surgeons, neurologists, and allied health professionals involved in the care of spinal cord injury patients should have on their bookshelf.

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Spss survival manual

Автор: Pallant, Julie
Название: Spss survival manual
ISBN: 0335242391 ISBN-13(EAN): 9780335242399
Издательство: McGraw-Hill
Рейтинг:
Цена: 3085 р.
Наличие на складе: Поставка под заказ.

Описание: ""It reads as though someone is sitting next to you conversing with you and taking you through it ... It has a reassuring tone. Julie Pallant writes in a kind and inclusive way which students appreciate."
Sue Thorpe, Lecturer in Research Methods, Department of Psychology, University of Surrey, UK.

"Its key strengths are clarity, clear English, clear explanations, and clear examples. What this book does well is to provide easy, straightforward explanations."
Martin Lea, Senior Lecturer, School of Psychological Sciences, University of Manchester, UK.

"An excellent introduction to using SPSS for data analysis... It provides a self-contained resource itself, with more than simply (detailed and clear) step-by-step descriptions of statistical procedures in SPSS. There is also a wealth of tips and advice, and for each statistical technique a brief, but consistently reliable, explanation is provided."
Associate Professor George Dunbar, Department of Psychology, University of Warwick, UK.

" Julie Pallant's "SPSS Survival Manual" throws a lifeline to students and researchers grappling with this data analysis software.

In this thoroughly revised edition of her bestselling text, now covering up to version 18 of the SPSS software, Julie Pallant guides you through the entire research process, helping you choose the right data analysis technique for your project.

From the formulation of research questions, to the design of the study and analysis of data, to reporting the results, Julie discusses basic and advanced statistical techniques. She outlines each technique clearly, with easy to follow step-by-step procedures for performing the analysis, a detailed guide to interpreting data output and an example of how to present the results in a report. In this fourth edition all chapters have been updated to accommodate changes to SPSS procedures, screens and output. A number of additional techniques (McNemar's Test, Cochran's Q Test) have been included in the Non_parametric Statistics chapter. For both beginners and experienced users in psychology, sociology, health sciences, medicine, education, business and related disciplines, the "SPSS Survival Manual" is THE essential guide. Illustrated with screen grabs, examples of output and tips, it is supported by a website with sample data and guidelines on report writing.

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A guide to doing statistics in second language research using SPSS and R

Автор: Larson Hall Jenifer
Название: A guide to doing statistics in second language research using SPSS and R
ISBN: 1138024570 ISBN-13(EAN): 9781138024571
Издательство: Taylor&Francis
Рейтинг:
Цена: 4674 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

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Biostatistics: The Bare Essentials (with SPSS package)

Автор: Norman
Название: Biostatistics: The Bare Essentials (with SPSS package)
ISBN: 1550094009 ISBN-13(EAN): 9781550094008
Издательство: McGraw-Hill
Рейтинг:
Цена: от 2310 р.
Наличие на складе: Есть

Описание: Aims to translate biostatistics in the health sciences literature with clarity and irreverence. This work features a chapter on testing for equivalence and non-inferiority.

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Marketing Research, Eighth Edition with SPSS

Автор: McDaniel
Название: Marketing Research, Eighth Edition with SPSS
ISBN: 0470087021 ISBN-13(EAN): 9780470087022
Издательство: Wiley
Цена: 9631 р.
Наличие на складе: Поставка под заказ.

Описание: Real Data, Real People, Real Research.

In the Eight Edition of Marketing Research," " McDaniel and Gates continue to share their real-life experiences from the industry to teach students how to make critical business decisions through the study of market research. 

The authors’ practical approach and emphasis on being “real” has made this one of the world’s leading marketing research texts.  Like no other, this text prepares students by introducing "actual" data samples, marketing research "professionals," and "real-world" case problems. 

Filled with engaging, current examples drawn from the authors' ongoing involvement in the field, this comprehensive text teaches students how to become effective consumers of market research.

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Business Research Methods and Statistics Using SPSS

Автор: Burns R & Burns R
Название: Business Research Methods and Statistics Using SPSS
ISBN: 1412945291 ISBN-13(EAN): 9781412945295
Издательство: Sage Publications
Рейтинг:
Цена: 10997 р.
Наличие на складе: Поставка под заказ.

Описание: Suitable for those with a minimum of mathematical and statistical knowledge, this book offers an approach to understanding and using quantitative methods and statistics. It includes a discussion of the business context, statistical analysis of data, survey methods, and reporting and presenting research.

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Sw: Research Methods And Data Analysis For Psychology With Spss Survival Manual

Автор: Wilson
Название: Sw: Research Methods And Data Analysis For Psychology With Spss Survival Manual
ISBN: 0077160770 ISBN-13(EAN): 9780077160777
Издательство: McGraw-Hill
Цена: 5711 р.
Наличие на складе: Поставка под заказ.

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WIE Essentials of Marketing Research, 2nd Edition with SPSS

Автор: V. Kumar
Название: WIE Essentials of Marketing Research, 2nd Edition with SPSS
ISBN: 047142773X ISBN-13(EAN): 9780471427735
Издательство: Wiley
Цена: 3081 р.
Наличие на складе: Поставка под заказ.

Описание: Contains detailed discussions of the process, with numerous examples from the industry. Coverage on international marketing research expands the readers' ability to deal with issues that are not encountered in the domestic country research. Discussion on how to apply marketing research in various marketing applications is presented.

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Marketing Research Essentials [With SPSS]

Автор: McDaniel Carl, Gates Roger
Название: Marketing Research Essentials [With SPSS]
ISBN: 0470627638 ISBN-13(EAN): 9780470627631
Издательство: Wiley
Рейтинг:
Цена: 4207 р.
Наличие на складе: Поставка под заказ.

Описание: Filled with engaging, current examples drawn from the authors' ongoing involvement in the field, "Marketing Research Essentials" is a comprehensive text that teaches students how to become effective consumers of market research. The only book on the market co-authored by a full-time marketing researcher, McDaniel and Gates together bring their real-life, insider experiences from the industry to teach students how to make critical business decisions through the study of market research. Recognizing that marketing research is much more than computing sample size, learning SPSS, or conducting a focus group, the text shares with students all they need in research design, data acquisition, and data analysis, with a fresh dose of reality that is unmatched.

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WileyPLUS Stand-alone to accompany Marketing Research Essentials, Sixth Edition with SPSS

Автор: McDaniel
Название: WileyPLUS Stand-alone to accompany Marketing Research Essentials, Sixth Edition with SPSS
ISBN: 0470258373 ISBN-13(EAN): 9780470258378
Издательство: Wiley
Цена: 22089 р.
Наличие на складе: Поставка под заказ.

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Essentials of Business Research with SPSS 13.0 Set

Автор: Joe Hair
Название: Essentials of Business Research with SPSS 13.0 Set
ISBN: 0471718084 ISBN-13(EAN): 9780471718086
Издательство: Wiley
Цена: 5844 р.
Наличие на складе: Поставка под заказ.

Описание: This book covers the essentials of business research for managers. It includes coverage of the increasing role of knowledge management as well as how to conduct information-gathering activities more effectively in a rapidly changing business environment. Because managers increasingly must make decisions based on almost unlimited information in data warehouses, this text provides substantially more coverage of data analysis than other texts. The authors recognize that most managers will not be data analysts. The straightforward, hands-on approach will make the book particularly successful in teaching advanced undergraduates and MBA students, both traditional and executive.

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Marketing Research 6th Edition with SPSS with Persus Sofware Set

Автор: Carl McDaniel Jr.
Название: Marketing Research 6th Edition with SPSS with Persus Sofware Set
ISBN: 0471648051 ISBN-13(EAN): 9780471648055
Издательство: Wiley
Цена: 8784 р.
Наличие на складе: Поставка под заказ.

Описание: Presents marketing research through the eyes of a manager using and purchasing research information, while maintaining solid, competitive coverage of quantitative methods. Extensive updates and revisions enhance its traditional high quality and enjoyable style.

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