Описание: If manufacturers of chemical products are to survive in today's global marketplace, they not only have to produce economically but they must also be able to market both chemicals and technology effectively. In the chemical industry, more and more chemists and chemical engineers are faced with challenging marketing tasks. This book gives an overview of the specific factors for marketing chemical products and their major markets. "Marketing and Sales in the Chemical Industry" is customized for an increasing audience. It not only covers the principles of marketing and the market structure of the chemical industry in great detail, but also discusses such modern marketing tools like the internet as well as the latest trends and developments. In addition, economical, political and sociological aspects are also dealt with.
Описание: Throughout the past decade, the phenomenon of technological convergence has increasingly gained managerial attention. In this special form of technological change, the coming-together of previously distinct knowledge bases gives rise to the creation of new applications and business models. When such innovations emerge at the intersection of industries, the resulting creative destruction may exceed previously established industry boundaries. As a consequence, convergence does not only promise the creation of new value, but may imply significant disruptions to established industries. Based on investigating 26 firms within the ICT industry, this book highlights implications of the convergence phenomenon on firmsвЂ™ innovation management practices, and derives strategic guidelines for building and sustaining business models beyond blurring industry boundaries.
Автор: Matthias Kannegiesser Название: Value Chain Management in the Chemical Industry ISBN: 3790825506 ISBN-13(EAN): 9783790825503 Издательство: Springer Рейтинг: Цена: 15427 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Supply chain management helped companies to manage volumes, fulfil customer demand and optimize costs in production and distribution. Value chain management takes supply chain management to the next level by integrating all volume and value decisions from sales to procurement.
Описание: This practical guide for advanced students and decision-makers in the pharma and biotech industry presents key success factors in R&D along with value creators in pharmaceutical innovation. A team of editors and authors with extensive experience i
Описание: Sets the stage for a new, improved paradigm in drug discovery Despite spending more than $135 billion annually on RD, the pharmaceutical industry faces an innovation crisis. Given the complexities and the expense of RD, this book argues that we can accom
Описание: This book is a comprehensive review of the current state of digital innovation, Internet activity and e-business in the life sciences arena and a practical guide for managers planning, developing and implementing e-strategies in the pharmaceutical industry.
Описание: This book fills a critical gap in modern economic and business history by presenting research by leading scholars to an international audience of academics, business executives, and policy makers. This research is presented in two clusters. The first cluster of studies explores four cross-cutting topics, including surveys of the changes in industry structure, corporate strategies, plant technologies, governmental policies, finance, and corporate governance. The second cluster of studies comprises nine country surveys that examine the experiences of representative nations in chemical production and foreign trade. By combining the similar historical cases of a few nations (such as Sweden, Norway, and Finland), the authors are able to deal with eleven chemical-producing nations, including all of the leaders in this area as well as some of the important followers.
Описание: The Chinese market and Chinese companies are of increasing importance for the global chemical and pharmaceutical industry. The book starts with the characterization of the chemical and pharmaceutical industry in China. One central aspect is the political and economic situation in China with its strategic and operational implications for Western chemical and pharmaceutical companies. A major part of the book comprises case studies describing how Western companies like BASF, Bayer, Bicoll, Ciba, Degussa, DSM and Novartis are managing the market entry and investments for further growth in China. The book also analyzes the threat to Western companies in their home markets from Chinese competitors.
Описание: Coe is retired from 40 years with the company, most of it as a manager in its chemical businesses. He attributes the successful sideways spread of the electric company to necessity, forward-thinking on the part of technical people, and managers wise enough to give them breathing room. He tells the whole tale from the early years of activity with ch
Описание: Presenting a different approach to questions of business strategy, this book answers vital questions about success and failure in industry. It gives an analysis of the source of `competitive advantage` and examines how the business strategies of the world`s leading companies affect their financial performance.
Автор: Matthias Kannegiesser Название: Value Chain Management in the Chemical Industry ISBN: 3790820318 ISBN-13(EAN): 9783790820317 Издательство: Springer Рейтинг: Цена: 15427 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Presents the value chain management concept and demonstrates how it is applied in a global value chain planning model for commodities in the chemical industry. This book features an industry case study illustrating the effects of decision making integration.
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