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Fundraising Management, Elaine Jay and Adrian Sargeant



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Автор: Elaine Jay and Adrian Sargeant
Название:  Fundraising Management
ISBN: 9780415317023
Издательство: Taylor&Francis
Классификация:
ISBN-10: 0415317029
Обложка/Формат: Paperback
Страницы: 336
Вес: 0.73 кг.
Дата издания: 19.02.2004
Язык: English
Издание: New ed
Иллюстрации: 29 black & white illustrations, 65 black & white line drawings
Размер: 24.54 x 17.58 x 1.75 cm
Читательская аудитория: Tertiary education (us: college)
Подзаголовок: Analysis, planning and practice
Ссылка на Издательство: Link
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Описание: This text is the first truly comprehensive guide to fundraising management, uniquely blending current academic knowledge with the best of professional practice. Much more than a how-to guide, the text is grounded in the critical issues of fundraising to provide readers with a comprehensive overview of modern fundraising planning and practice. The authors offer key analysis of the critical issues of fundraising as well as tools for the practical side of planning fundraising campaigns. Topics covered include:- Individual giving Trusts and foundations Corporate fundraising Direct marketing Community marketing Campaign Integration The text includes examples and cases from both the UK and the US, bringing the theory to life. Campaigns discussed include high-profile examples from companies as diverse as RSPCA, Greenpeace, Barnados and the American Cancer Society. In addition, the text works through the planning stages of fundraising to give readers a rounded understanding of fundraising management. A truly groundbreaking new text in this area, Fundraising Management is essential reading for students of fundraising and nonprofit professionals alike.
Дополнительное описание: Кол-во стр.: 336
Формат: 246 x 174
Дата издания: 2004
Вес: 726
Круг читателей: general; academic, specialist; research, professional




Fundraising Fundamentals: A Guide to Annual Giving for Professionals and Volunteers (AFP/Wiley Fund Development Series), Second Edition

Автор: James M. Greenfield
Название: Fundraising Fundamentals: A Guide to Annual Giving for Professionals and Volunteers (AFP/Wiley Fund Development Series), Second Edition
ISBN: 0471209872 ISBN-13(EAN): 9780471209874
Издательство: Wiley
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Цена: 11154 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Acts as a guide to the fundamentals of fund-raising, with practical how-to advice on the basic methods and techniques necessary to carry out successful annual giving campaigns. This book provides guidelines for aspects of the fund-raising process, including: direct mail solicitation, telemarketing, renewals, membership drives, and others.

Fundraising Feasibility Studies - It`s Not About the Money

Автор: Novom
Название: Fundraising Feasibility Studies - It`s Not About the Money
ISBN: 0470120746 ISBN-13(EAN): 9780470120743
Издательство: Wiley
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Цена: 12012 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: The Fundraising Feasibility Study It`s Not About the Money "This in-depth and accessible collection of essays by fundraising experts goes a long way in demystifying the capital campaign feasibility study... It is a must read for administrators and trustees of any charitable organization considering embarking on a capital campaign.

Special Events - Proven Strategies for Nonprofit Fundraising 2e

Автор: Wendroff
Название: Special Events - Proven Strategies for Nonprofit Fundraising 2e
ISBN: 0471462357 ISBN-13(EAN): 9780471462354
Издательство: Wiley
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Цена: 12012 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: As the philosopher Martin Buber wrote, "All real living is meeting. " People like to get together. That?s why special events can often work so much better for nonprofit organizations than other, less social types of fundraising programs.


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