Long Tail, Chris Anderson

Автор: Anderson Chris
Название: The Long Tail: Why the Future of Business Is Selling Less of More
ISBN: 1401309666 ISBN-13(EAN): 9781401309664
Издательство: Hachette Book Group
Рейтинг:
Цена: 1671.00 р.
Наличие на складе: Есть (1 шт.)
Описание: What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone?

"The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google.

However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know.

The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of what's commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches.

Автор: Anderson, Chris
Название: Free
ISBN: 1905211481 ISBN-13(EAN): 9781905211487
Издательство: Random House - Penguin
Цена: 1583.00 р.
Наличие на складе: Поставка под заказ.

Автор: Anderson Chris
Название: Makers: The New Industrial Revolution
ISBN: 0307720950 ISBN-13(EAN): 9780307720955
Издательство: Random House (USA)
Цена: 2092.00 р.
Наличие на складе: Нет в наличии.

Автор: Chris Anderson
Название: The Long Tail
ISBN: 1844138518 ISBN-13(EAN): 9781844138517
Издательство: Random House - Penguin
Цена: 923.00 р.
Наличие на складе: Поставка под заказ.

Описание: What happens when there is almost unlimited choice? When everything is available to everyone? When the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers? This book shows that the future of business does not lie in hits, but in what used to be regarded as misses.

Автор: Anderson Chris
Название: Long Tail
ISBN: 1401308600 ISBN-13(EAN): 9781401308605
Издательство: HarperCollins USA
Цена: 1463.00 р.
Наличие на складе: Нет в наличии.

Автор: Anderson, Chris
Название: Free
ISBN: 190521149X ISBN-13(EAN): 9781905211494
Издательство: Random House - Penguin
Рейтинг:
Цена: 2243.00 р.
Наличие на складе: Поставка под заказ.

Описание: And what happens when those things are then made available to the consumer for free?In his groundbreaking new book, The Long Tail author Chris Anderson considers a brave new world where the old economic certainties are being undermined by a growing flood of free goods - newspapers, DVDs, T-shirts, phones, even holiday flights.

Автор: Anderson, Chris
Название: Long tail : how endless choice is creating unlimited demand
ISBN: 1847940366 ISBN-13(EAN): 9781847940360
Издательство: Random House - Penguin
Рейтинг:
Цена: 1583.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Now, in this eagerly anticipated book, he takes a closer look at the new economics of the Internet age, showing where business is going and exploring the huge opportunities that exist: for new producers, new e-tailers, and new tastemakers.