Автор: Charles Duhigg Название: The Power of Habit ISBN: 1847946240 ISBN-13(EAN): 9781847946249 Издательство: Random House - Penguin Рейтинг: Цена: от 1560 р. Наличие на складе: Есть
Описание: Takes you to the edge of scientific discoveries that explain why habits exist and how they can be changed. This book brings to life a whole new understanding of human nature and its potential for transformation. It shows, by harnessing this science, we can transform our businesses, our communities, and our lives.
Автор: Eyal Nir Название: Hooked: How to Build Habit-Forming Products ISBN: 1591847788 ISBN-13(EAN): 9781591847786 Издательство: Random House (USA) Цена: 2934 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: How do successful companies create products people cant put down?
Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?
Nir Eyal answers these questions (and many more) by explaining the Hook Modela four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive hook cycles, these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.
Hooked is based on Eyals years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up foundernot abstract theory, but a how-to guide for building better products.
Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.
Eyal provides readers with:
Practical insights to create user habits that stick. Actionable steps for building products people love.
Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.
Автор: Duhigg, Charles Название: The Power of Habit: Why We Do What We Do in Life and Business ISBN: 1400069289 ISBN-13(EAN): 9781400069286 Издательство: Random House (USA) Рейтинг: Цена: 3386 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
NAMED ONE OF THE BEST BOOKS OF THE YEAR BY The Wall Street Journal - Financial Times NEW YORK TIMES BESTSELLER A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed. Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern--and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year. An untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employees--how they approach worker safety--and soon the firm, Alcoa, becomes the top performer in the Dow Jones. What do all these people have in common? They achieved success by focusing on the patterns that shape every aspect of our lives. They succeeded by transforming habits. In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation. Along the way we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren's Saddleback Church, NFL locker rooms, and the nation's largest hospitals and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death. At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work. Habits aren't destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives. Praise for The Power of Habit "Sharp, provocative, and useful."--Jim Collins "Few books] become essential manuals for business and living. The Power of Habit is an exception. Charles Duhigg not only explains how habits are formed but how to kick bad ones and hang on to the good."--Financial Times "A flat-out great read."--David Allen, bestselling author of Getting Things Done: The Art of Stress-Free Productivity "You'll never look at yourself, your organization, or your world quite the same way."--Daniel H. Pink, bestselling author of Drive and A Whole New Mind "Entertaining . . . enjoyable . . . fascinating . . . a serious look at the science of habit formation and change."--The New York Times Book Review
Автор: Tharp Название: The Creative Habit ISBN: 0743235274 ISBN-13(EAN): 9780743235273 Издательство: Simon & Schuster Рейтинг: Цена: 2822 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The critically acclaimed, national bestseller available in paperback: One of the world`s leading creative artists and creator of the smash-hit Broadway show, Movin` Out, shares her secrets for developing and honing your creative talents - at once prescriptive and inspirational, a book to stand alongside The Artist`s Way and Bird by Bird.
Описание: Little changes can make a big, big difference! In The Little Book of Big Change, psychologist Amy Johnson shows you how to rewire your brain and overcome your bad habits-once and for all.
Автор: Fiore, Ph.D., Neil Название: Now Habit, The (pb reissue) ISBN: 1585425524 ISBN-13(EAN): 9781585425525 Издательство: Random House (USA) Рейтинг: Цена: 1919 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A Strategic Program for Overcoming Procrastination and Enjoying Guilt- Free Play.
Название: Habitus in habitat ii ISBN: 3034305311 ISBN-13(EAN): 9783034305310 Издательство: Peter Lang Рейтинг: Цена: 14325 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Habitus in Habitat II
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