Competitive Advanta, Porter M.E.

Автор: Porter, Michael E.
Название: The Competitive Advantage of Nations HB
ISBN: 0684841479 ISBN-13(EAN): 9780684841472
Издательство: Simon & Schuster
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Цена: 5173.00 р.
Наличие на складе: Нет в наличии.

Описание: Now beyond its eleventh printing and translated into twelve languages, Michael Porter s "The Competitive Advantage of Nations" has changed completely our conception of how prosperity is created and sustained in the modern global economy. Porter s groundbreaking study of international competitiveness has shaped national policy in countries around the world. It has also transformed thinking and action in states, cities, companies, and even entire regions such as Central America.
Based on research in ten leading trading nations, "The Competitive Advantage of Nations" offers the first theory of competitiveness based on the causes of the productivity with which companies compete. Porter shows how traditional comparative advantages such as natural resources and pools of labor have been superseded as sources of prosperity, and how broad macroeconomic accounts of competitiveness are insufficient. The book introduces Porter s diamond, a whole new way to understand the competitive position of a nation (or other locations) in global competition that is now an integral part of international business thinking. Porter's concept of clusters, or groups of interconnected firms, suppliers, related industries, and institutions that arise in particular locations, has become a new way for companies and governments to think about economies, assess the competitive advantage of locations, and set public policy.
Even before publication of the book, Porter s theory had guided national reassessments in New Zealand and elsewhere. His ideas and personal involvement have shaped strategy in countries as diverse as the Netherlands, Portugal, Taiwan, Costa Rica, and India, and regions such as Massachusetts, California, and the Basque country. Hundreds of cluster initiatives have flourished throughout the world. In an era of intensifying global competition, this pathbreaking book on the "new" wealth of nations has become the standard by which all future work must be measured."

Автор: Porter, Michael E.
Название: Competitive advantage
ISBN: 0684841460 ISBN-13(EAN): 9780684841465
Издательство: Simon & Schuster
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Цена: 4828.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Extending Michael E. Porter`s analytical techniques to the discrete activities of the individual firm, this guide shows managers how to evaluate their company`s competitive position and how to implement specific steps to improve it.

Автор: Smith
Название: Creating Competitive Advantage
ISBN: 0385517092 ISBN-13(EAN): 9780385517096
Издательство: Random House (USA)
Цена: 2299.00 р.
Наличие на складе: Нет в наличии.

Описание: Why should I do business with you... and not your competitor?
Whether you are a retailer, manufacturer, distributor, or service provider - if you cannot answer this question, you are surely losing customers, clients and market share. This eye-opening book reveals how identifying your competitive advantages (and trumpeting them to the marketplace) is the most surefire way to close deals, retain clients, and stay miles ahead of the competition.
The five fatal flaws of most companies:
- They don't have a competitive advantage but think they do
- They have a competitive advantage but don't know what it is--so they lower prices instead
- They know what their competitive advantage is but neglect to tell clients about it
- They mistake "strengths" for competitive advantages
- They don't concentrate on competitive advantages when making strategic and operational decisions
The good news is that you can overcome these costly mistakes - by identifying your competitive advantages and creating new ones. Consultant, public speaker, and competitive advantage expert Jaynie Smith will show you how scores of small and large companies substantially increased their sales by focusing on their competitive advantages. When advising a CEO frustrated by his salespeople's inability to close deals, Smith discovered that his company stayed on schedule 95 percent of the time - an achievement no one else in his industry could claim. By touting this and other competitive advantages to customers, closing rates increased by 30 percent--and so did company revenues.
Jack Welch has said, "If you don't have a competitive advantage, don't compete." This straight-to-the-point book is filled with insightful stories and specific steps on how to pinpoint your competitive advantages, develop new ones, and get the message out about them.