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Strategic Marketing Management Cases With Cd - ISE, Cravens


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Цена: 8063.00р.
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Наличие: Отсутствует. Возможна поставка под заказ.

При оформлении заказа до: 2025-08-04
Ориентировочная дата поставки: Август-начало Сентября
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Автор: Cravens
Название:  Strategic Marketing Management Cases With Cd - ISE
ISBN: 9780071124911
Издательство: McGraw-Hill
Классификация:
ISBN-10: 0071124918
Обложка/Формат: Mixed media product
Страницы: 696
Вес: 1.18 кг.
Дата издания: 01.10.2001
Серия: Irwin/mcgraw-hill series in marketing
Издание: 7 i.s.ed
Иллюстрации: Facsimiles
Размер: 246 x 200 x 30
Читательская аудитория: General (us: trade)
Рейтинг:
Поставляется из: Англии
Описание: Provides a collection of approximately 45 cases. This casebook has a decision-making focus and addresses the challenges facing marketing managers. It is organized to reflect the priorities of a marketing manager: market orientation, growth strategies, and target market strategies.


Project Management for Healthcare Informatics

Автор: Houston, Susan Bove, Lisa Anne
Название: Project Management for Healthcare Informatics
ISBN: 0387736824 ISBN-13(EAN): 9780387736822
Издательство: Springer
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Цена: 10798.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Through its use of real clinical examples, this book provides an explanation of the project management process tailored for nurses. Coverage includes the tools available to successfully complete each phase of the project management process and advance the project life cycle.

The Oxford Handbook of Public Management

Автор: Ferlie, Ewan; Lynn Jr., Laurence E.; Pollitt, Chri
Название: The Oxford Handbook of Public Management
ISBN: 019922644X ISBN-13(EAN): 9780199226443
Издательство: Oxford Academ
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Цена: 8395.00 р.
Наличие на складе: Поставка под заказ.

Описание: This Handbook brings together leading international scholars to comment on key current issues in Public Management. The individual chapters include a mix of broad overviews, in depth exploration of particular thematic areas, and analyses of different theoretical perspectives such as political science, management, sociology, and economics.

The Strategic Management of Intellectual Capital and Organizational Knowledge

Название: The Strategic Management of Intellectual Capital and Organizational Knowledge
ISBN: 019513866X ISBN-13(EAN): 9780195138665
Издательство: Oxford Academ
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Цена: 24552.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Increasingly, the challenge of management is to create and supply knowledge in order to sustain organizational performance. However, few books on management strategy have been written using this concept as a foundation. This unique volume adopts a knowledge-based approach that will complement, or perhaps supllant, other perspectives.

Strategic Management

Автор: Pearce John A
Название: Strategic Management
ISBN: 0071326391 ISBN-13(EAN): 9780071326391
Издательство: McGraw-Hill
Цена: 9265.00 р.
Наличие на складе: Поставка под заказ.

Motivation in Public Management

Автор: Perry, James L.; Hondeghem, Annie
Название: Motivation in Public Management
ISBN: 0199234035 ISBN-13(EAN): 9780199234035
Издательство: Oxford Academ
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Цена: 23562.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Are public servants self-interested, or motivated by a sense of duty and commitment far above what we would expect given their often modest compensation and frequent public criticism? This book looks at research on this and related questions in assessing the current state of our scientific knowledge.

Strategic Human Resourses Management

Название: Strategic Human Resourses Management
ISBN: 0631216014 ISBN-13(EAN): 9780631216018
Издательство: Wiley
Цена: 3642.00 р.
Наличие на складе: Поставка под заказ.

Описание: This study contains 24 articles that describe the field of managing human resources strategically. The book is divided into five parts, each part covering an important aspect of the discipline of strategic human resource management. The articles assembled here represent the work of authors throughout the world, all of whom have been writing in the field of strategic human resource management since its inception.

Strategic Management

Название: Strategic Management
ISBN: 033392746X ISBN-13(EAN): 9780333927465
Издательство: Springer
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Цена: 4890.00 р.
Наличие на складе: Поставка под заказ.

Описание: This text provides an insightful exploration of the complex issues faced by managers in the modern world. Organizations face constant change as a result of competitive pressures, political changes, social developments and technological progress. "Strategic Management" is a plan of action to enable an organization to succeed in this changing world through the dynamic management organization and leadership of private and public sector companies and institutions. This book describes and analyzes all these issues and explains the process of meeting the needs of an organization's customers and other stakeholders.


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