Описание: In the world of industry and management, the service industry is unique. This book provides a comprehensive framework in which to discuss the unique management issues of the service industry, and looks into the special characteristics of services and the conditions necessary for success in the management of service organizations.
Описание: This text shows how and why so much business advice is flawed, and how managers and executives can better evaluate advice. It reviews an array of business advice from the best thinkers and consultants and concludes that as appealing as their ideas may be, most of them are not workable.
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