Alignment: how to apply the balanced scorecard to corporate strategy, Kaplan

Автор: Hannabarger
Название: Balanced Scorecard Strategy For Dummies
ISBN: 047013397X ISBN-13(EAN): 9780470133972
Издательство: Wiley
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Цена: 2374.00 р.
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Описание: A practical, easy-to-understand guide to Balanced Scorecard for busy business leaders The Balanced Scorecard method is an analysis technique designed to translate an organization`s mission and vision statement and overall business strategies into specific, quantifiable goals, and to monitor the organization`s performance in achieving these goals.

Автор: Riel Cees Van
Название: Alignment Factor
ISBN: 0415690757 ISBN-13(EAN): 9780415690751
Издательство: Taylor&Francis
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Цена: 9798.00 р.
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Описание: The importance of creating a favourable impression is hard to overstate in all walks of life - in business it's vital to achieve strategic goals. Customers, journalists, bloggers, investors, governments and other groups are all important stakeholders in an organizations performance and in persuasively communicating a company's ethical and socially responsible behaviour, these groups can be kept onside. Supported throughout by lively examples, this book contains guidance for implementing strategies that engage stakeholders - highlighting those organizations which employ communication professionals as key performers. Van Riel reveals how a dominant logic develops among executives, which influences styles and techniques of trust-building communication. The practical insights demonstrated via cases including Google, Unilever and Barclays make this book useful reading for MBA and other graduate classes across areas such as public relations and reputation management as well as thinking managers across the globe.

Автор: Kasahara Eiichi (Eric)
Название: Practical Strategic Management: How To Apply Strategic Thinking In Business
ISBN: 9814651362 ISBN-13(EAN): 9789814651363
Издательство: World Scientific Publishing
Цена: 3802.00 р.
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Описание: Many theoretical as well as practical books on management theory analyze a range of subjects from strategic management to business strategy

Автор: Niven Paul R.
Название: Balanced Scorecard Evolution: A Dynamic Approach to Strategy Execution
ISBN: 1118726316 ISBN-13(EAN): 9781118726310
Издательство: Wiley
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Цена: 6178.00 р.
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Описание: The best plan is useless without effective execution The future of business has become so unpredictable that your five-year plan may be irrelevant next week. To succeed in the modern market, you must constantly assess your progress and adapt on the fly.