Описание: In a business era in which executives are taken away in handcuffs and corporate malfeasance and scandal dominates the business headlines, there is tremendous value in the stories of ethical companies. This title presents the story of KeySpan, the nation`s fifth largest energy giant and a profitable, Fortune 500 company.
Описание: Stay relevant, stay connected, stay ahead of the game. When it comes to getting ahead today, your talent and experience matter. This book gives you the insight and tools to make subtle changes in your presentation, attitude, and leadership style that increase your leadership effectiveness - and, consequently, help you enjoy work and life.
Описание: Examines the five principles behind Facebook`s meteoric rise, presented in actionable lessons anyone can apply - in any organization, in any industry. This book reveals the five "P`s of Facebook`s success: passion; purpose; people; product; and partnerships.
Автор: Spencer S et al Название: Understanding the Indian CEO ISBN: 076193362X ISBN-13(EAN): 9780761933625 Издательство: Sage Publications Рейтинг: Цена: 2191 р. Наличие на складе: Поставка под заказ.
Описание: Analyses the key qualities that go into the making of a successful CEO in the Indian business environment. This book also discusses key factors such as change and team leadership, accountability, empowerment, networking and executive maturity, and situational leadership among other critical dimensions of leadership in emerging economies.
Автор: Willman Paul Название: Understanding Management ISBN: 0198716923 ISBN-13(EAN): 9780198716921 Издательство: Oxford Academ Рейтинг: Цена: 3970 р. Наличие на складе: Поставка под заказ.
Описание: This comprehensive introductory text explains the roots of the management field in the social sciences; and how it developed and why. Appealing to those with a broad interest in the area, this book will also act as a guide to the extensive literatures in the field for those wishing to go further
Описание: Business leaders are moving into China without clear knowledge of the pitfalls they may encounter: the weak rule of law, forceful governmental intervention, a scarcity of managerial talent, the likelihood of counterfeiting, and the fast paced business environment. This book uses case studies to and examine these key managerial challenges.
Описание: Lean initiatives, consequently, are rarely led by senior management, and seldom lead to significant change. The Lean CEO reveals the true power of Lean through in-depth interviews with CEOs who have gone beyond tool adoption and established Lean as a corporate-wide management system.
"Fox and Reiss have created a new leadership category--The Transformative CEO." --Rafael Pastor, CEO, Vistage International
Bestselling author Jeffrey Fox literally wrote the book on "How to Become""CEO, "and radio talk show host Robert Reiss has explored strategy with some of the world's biggest business legends.
Now, in "The Transformative CEO," they have identified the key traits and characteristics that describe this remarkable type of leader.
Filled with fascinating insights from superstar CEOs, this one-of-a-kind guide puts you right on the front lines with the men and women who have transformed businesses with spectacular success. You'll learn how to: Turn around a company (Marvel Entertainment) Build superior customer service (Zappos) Think big and go global (MTV International) Perform while transforming (UPS) Have a higher purpose (ING DIRECT) Innovate and make everything better (Eggland's Best)
You'll learn how CEOs think and act in good times and bad--and you'll get a front-row seat to some of the most profitable industry game changers of our time, including AT&T Mobility, Danaher Corp. and many others.
"The Transformative CEO "provides a new definition of leadership. Jeffrey J. Fox and Robert Reiss show how anyone can become a transformative leader.
Find out how:
HOME DEPOT cofounder and CEO Bernie Marcus "built a new model of retail culture for customers--from the ground up."
1-800-FLOWERS.COM founder and CEO Jim McCann "turned the 800 number into a brand--and delivered record profits and growth."
PAUL MITCHELL SYSTEMS founder John Paul DeJoria "higher purposes first--success unshared is failure."
BLACK ENTERTAINMENT TELEVISION (BET) CEO Robert L. Johnson "founded a television network-and tranformed television."
CAMPBELL SOUP CEO Douglas Conant "warmed up employee morale--and made its business hot again."
Автор: Fetscherin Marc Название: CEO Branding ISBN: 1138013722 ISBN-13(EAN): 9781138013728 Издательство: Taylor&Francis Рейтинг: Цена: 6461 р. Наличие на складе: Поставка под заказ.
Описание: CEO Branding advances our understanding of the importance and impact that CEOs have on companies. In recent years, there has been a growing body of interdisciplinary literature on this powerful aspect of branding, and Fetscherin has invited a leading panel of international scholars and practitioners to contribute original chapters in their area of expertise. The book introduces the concept of the CEO as a brand, and outlines the "4Ps" of this branding mix – the CEO (person), personality, prestige (reputation), and performance. It discusses the CEO branding process, and demonstrates the many ways in which this ‘human brand’ affects the company in financial terms (such as performance, profit, and stock returns), as well as non-financial terms (reputation, trust, and firm strategy). The book also includes ‘lessons learned’ and many examples that illustrate how companies can measure and manage the CEO brand. This comprehensive, authoritative volume will give students, researchers, marketing and communication managers, and CEOs themselves a thorough understanding of all aspects of the CEO brand. A must read for any CEO who is serious about developing, managing and measuring their own brand. For more information, visit www.ceobranding.org
Ride your personal brand to the highest level in your field
"A combination of inspiration and utility. . . . A must-read for leaders, entrepreneurs, or anyone who wants to harness the power of their own personal brand." --DONNY DEUTSCH, television host and Chairman, Deutsch Inc.
""Discover Your CEO Brand" is an exploration into the art and science, heart and soul, and woof and warp of leadership. The examples are compelling, the reasoning impeccable, and the motivation irresistible." --ALAN WEISS, Ph.D., author of "Million Dollar Consulting" and "The Consulting Bible"
"I believe strongly that you cannot become a leader in an organization that operates in contrast to your personal values. With the advice provided in Suzanne's book, I am confident readers will find the match that works best for them." --JONATHAN RECKFORD, CEO, Habitat for Humanity International
"Whether you are already a famous CEO with a well-established brand or just starting to craft that brand and its impact, this book is an excellent resource and guide. Suzanne Bates motivates all CEOs to develop their personal brand and clearly shows how to do it." --MARSHA FIRESTONE, Ph.D., founder and President, Women Presidents' Organization
""Discover Your CEO Brand" is a terrific read that sets out a powerful and compelling roadmap for becoming an effective leader. Filled with engaging examples, it is the quintessential guide to building your personal brand." --ANDREW SOBEL, author of "All for One and Clients for Life"
About the Book
"Steve Jobs did it at Apple. Indra Nooyi did it at Pepsi. Alan Mulally did it at Ford Motor Company."
What did these business leaders do exactly? They brought very real, positive change to their organizations by using their unique CEO brand. Now, executive coach Suzanne Bates explains how you can exert the same kind of influence at your company.
"Discover Your CEO Brand" provides the insight, knowledge, and tools you need to discover your own personal CEO style and then develop it into a powerful presence that extends beyond your typical spheres of influence. Bates walks you through the process step by step, teaching you ways to increase your visibility and influence by combining traditional self-branding vehicles like PR and face-to-face networking with new social-media platforms, including Facebook, Twitter, and blogs.
No two sets of values, principles, vision, and skills--the foundation of every successful CEO brand--are alike. Whether you're a CEO, team leader, or entrepreneur, you need to discover who you are as a leader, what you believe, and how that defines you. It's not as apparent as you may think. Applying her years of expertise, Bates takes you deep below the surface to find the powerful leadership brand inside you, so you can: Connect with key audiencesElevate your leader profileAttract and retain the best talentCreate business opportunitiesShape a high-performance cultureDrive long-term value within your company
It's not about crafting a leadership style out of thin air in order to influence people and "get ahead." It's about discovering your own personal leadership style. It's about connecting with others authentically. It's about instituting change that benefits the company and the people in it.
You're about to head down a road to dramatically improving your organization, your career, and your life. Take your first steps with Suzanne Bates and the proven methods she outlines in "Discover Your CEO Brand."
Автор: Vieira W Название: Manager to CEO ISBN: 0761934146 ISBN-13(EAN): 9780761934141 Издательство: Sage Publications Рейтинг: Цена: 2053 р. Наличие на складе: Поставка под заказ.
Описание: Corporate Wisdom for Survival and Succes. This is an intelligent manager`s guide to understanding and surviving in the corporate environment.
Описание: Divided into three parts, this book provides information on how to handle different kinds of public speaking events or interviews. It offers advice to help readers succeed in speeches, presentations, media interviews, Q&A sessions, business meetings, and business-social conversations.
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