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Services Marketing and Management, Gilmore A



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Цена: 14035р.
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Склад Англия: 5 шт.  
При оформлении заказа до: 12 фев 2021
Ориентировочная дата поставки: Начало марта
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Автор: Gilmore A
Название:  Services Marketing and Management
Издательство: Sage Publications
Классификация:
Продажи и маркетинг
Сфера обслуживания

ISBN: 0761941576
ISBN-13(EAN): 9780761941576
ISBN: 0-7619-4157-6
ISBN-13(EAN): 978-0-7619-4157-6
Обложка/Формат: Hardback
Страницы: 216
Вес: 0.463 кг.
Дата издания: 15/05/2003
Язык: English
Иллюстрации: Illustrations
Размер: 24.64 x 17.53 x 1.98
Читательская аудитория: Tertiary education (us: college)
Рейтинг:
Поставляется из: Англии
Описание: Services Marketing and Management provides an in-depth consideration of how services are conceptualized, designed and managed, creating the basis for a clear understanding of the multi-dimensional aspects of services. Unlike many textbooks on services marketing this book puts services management and delivery in context. Firstly, it explores the effect of organizational structures, management styles, internal marketing and management competencies on service management decision making and implementation.

Secondly, Services Marketing and Management considers detailed examples of not-for-profit and for-profit service organizations and service delivery. Finally, this text addresses contemporary issues for services managers and speculates on some of the challenges for the future of services marketing. This textbook is designed for postgraduate and MBA students of services management and services marketing courses as well as undergraduates.




Services Marketing: People, Technology, Strategy (Eighth Edition)

Автор: Wirtz Jochen Et Al
Название: Services Marketing: People, Technology, Strategy (Eighth Edition)
ISBN: 1944659013 ISBN-13(EAN): 9781944659011
Издательство: World Scientific Publishing
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Цена: 5752 р.
Наличие на складе: Поставка под заказ.

Описание: Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.

Human Resource Management for Hospitality and Tourism, 2 ed.

Автор: Nickson Dennis
Название: Human Resource Management for Hospitality and Tourism, 2 ed.
ISBN: 0080966489 ISBN-13(EAN): 9780080966489
Издательство: Taylor&Francis
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Цена: 5658 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Human Resource Management for the Hospitality and Tourism Industries 2nd Edition, takes an integrated look at HRM policies and practices in the tourism and hospitality industries. Utilising existing human resource management (HRM) theory and practice, it contextualises it to the tourism and hospitality industries by looking at the specific employment practices of these industries, such as how to manage tour reps or working in the airline industry. It initially sets the scene with a broad review of the evidence of HRM practice within the tourism and hospitality industries. Having identified the broader picture, the text then begin to focus much more explicitly on a variety of HR policies and practices such as: recruitment and selection, legislation and equal opportunities, staff health and welfare and remuneration strategies in the industry. This 2nd edition has been fully updated: with new legal information, data, statistics and examples new chapter looking at HRM policies and practice in Events new international examples of best practice for prescriptive teaching and discussion, and international case studies to exercise problem solving techniques and contextualise learning enhanced companion website for students and lecturers including: power point slides, student test bank, additional case studies and links to additional resources Written in a user friendly style, each chapter includes chapter outlines and objectives, HRM in practice – boxed examples, reflective review questions, web links, discussion questions and further reading to aid understanding and test knowledge.

Tourism Management

Автор: Page Stephen
Название: Tourism Management
ISBN: 1138784567 ISBN-13(EAN): 9781138784567
Издательство: Taylor&Francis
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Цена: 2193 р.
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Описание:

One of the leading texts in the field, Tourism Management is the ideal introduction to the fundamentals of tourism as you study for a degree, diploma or single module in the subject.

It is written in an engaging style that assumes no prior knowledge of tourism and builds up your understanding as you progress through this wide ranging global review of the principles of managing tourism. It traces the evolution and future development of tourism and the challenges facing tourism managers in this fast growing sector of the world economy. This book is highly illustrated with diagrams and colour images, and contains short case studies of contemporary themes of interest, as well as new data and statistics.

This fifth edition has been revised and updated to include:

  • new content on: sports, festivals and event tourism, social media impacts on tourism and the effects of the global economic downturn on tourism, as well as emerging themes in tourism such as slow travel, dark tourism, volunteer tourism and medical tourism
  • updated case studies on BRIC markets and new case studies from the Middle East and Asia
  • enhanced tourism and sustainable development coverage, which runs throughout the book as a major theme, highlighting the challenge of climate change and future tourism growth
  • transport section with more international perspectives from China and South America
  • an updated companion website with: additional case studies, quizzes, PPTs, further reading, web reading and video links, and longer reflective case study per chapter to aid both teaching and learning.

Автор: Peter
Название: Marketing management: knowledge and skills
ISBN: 0071107223 ISBN-13(EAN): 9780071107228
Издательство: McGraw-Hill
Цена: 4041 р.
Наличие на складе: Поставка под заказ.

Preface to marketing management

Автор: Peter
Название: Preface to marketing management
ISBN: 0071116354 ISBN-13(EAN): 9780071116350
Издательство: McGraw-Hill
Цена: 2794 р.
Наличие на складе: Поставка под заказ.

Описание: This book is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings and simulations, or who offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.

Автор: Mullins; Mason
Название: Shrinkwrap: marketing management (0071111697) and the marketing game (0071150463)
ISBN: 0077108345 ISBN-13(EAN): 9780077108342
Издательство: McGraw-Hill
Цена: 6467 р.
Наличие на складе: Поставка под заказ.

Key Account Management: The Definitive Guide, 3rd Edition

Автор: Woodburn
Название: Key Account Management: The Definitive Guide, 3rd Edition
ISBN: 047097415X ISBN-13(EAN): 9780470974155
Издательство: Wiley
Рейтинг:
Цена: 4157 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This helpful text clearly sets out the very best, state-of-the-art strategies in key account management.  The authors provide the tools and processes for successful KAM, from developing a customer categorization system that really works, to analyzing the needs of key accounts.  Topics include why key account management has become so critical to commercial success; the role of key management in strategic planning; how companies build profitable relationships with their customers; and what it takes to be a successful key account manager.

Services Marketing Management

Автор: Mudie & Pirrie
Название: Services Marketing Management
ISBN: 0750666749 ISBN-13(EAN): 9780750666749
Издательство: Taylor&Francis
Рейтинг:
Цена: 5196 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Provides an approach to the service industry with a focus on the management and marketing elements. This book features exercises and mini cases throughout the text to consolidate learning and make it more student friendly.

Marketing IT Products and Services

Автор: Keyes
Название: Marketing IT Products and Services
ISBN: 1439803196 ISBN-13(EAN): 9781439803196
Издательство: Taylor&Francis
Рейтинг:
Цена: 8084 р.
Наличие на складе: Поставка под заказ.

Описание: Helping IT managers and marketing managers get up to speed, quickly and easily, on what’s needed to develop effective marketing campaigns, Marketing IT Products and Services focuses on the unique issues involved in the marketing of IT products and services. This one-stop resource provides everything needed to understand the roles, responsibilities, and management techniques essential for the development of successful strategies. A CD-ROM with time-saving templates and forms is also included. Templates and forms include customer and competitor analysis surveys, sample press releases, letters of agreement, demographic and target market worksheets, and cost benefit forms.

Innovations In Services Marketing And Management

Автор: Goyal
Название: Innovations In Services Marketing And Management
ISBN: 1466646713 ISBN-13(EAN): 9781466646711
Издательство: Eurospan
Рейтинг:
Цена: 23679 р.
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Описание: Modern corporations face a variety of challenges and opportunities in the field of sustainable development. Properly managing assets and maintaining effective relationships with customers are crucial considerations in successful businesses.Innovations in Services Marketing and Management: Strategies for Emerging Economies presents insights into marketing strategies and tactical perspectives in both large and small enterprises. The chapters in this book explore case studies, contemporary research, and theoretical frameworks in effective business management, providing students, academicians, researchers, and managers with the resources and insight necessary to identify key trends in emerging economies and build the next generation of innovative services.

Service management and marketing

Автор: Gronroos, Christian
Название: Service management and marketing
ISBN: 0470028629 ISBN-13(EAN): 9780470028629
Издательство: Wiley
Рейтинг:
Цена: 5196 р.
Наличие на складе: Поставка под заказ.

Описание: Examines customer management in service competition and focuses on adopting a service logic in marketing. This book explains how to manage various organizations as a service business. It includes topics such as: service and relationship perspectives; service and relationship quality; and, service management principles.

Marketing Management: A Strategic Decision-making Approach

Автор: Mullins, John Walker, Orville C.
Название: Marketing Management: A Strategic Decision-making Approach
ISBN: 0071326375 ISBN-13(EAN): 9780071326377
Издательство: McGraw-Hill
Рейтинг:
Цена: 5082 р.
Наличие на складе: Есть у поставщика Поставка под заказ.


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