Описание: Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.
Автор: Peter Название: Preface to marketing management ISBN: 0071116354 ISBN-13(EAN): 9780071116350 Издательство: McGraw-Hill Цена: 2794 р. Наличие на складе: Поставка под заказ.
Описание: This book is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings and simulations, or who offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.
Автор: Gilmore A Название: Services Marketing and Management ISBN: 0761941576 ISBN-13(EAN): 9780761941576 Издательство: Sage Publications Рейтинг: Цена: 14035 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: "Services Marketing and Management" provides an in-depth consideration of how services are conceptualized, designed and managed, creating the basis for
a clear understanding of the multi-dimensional aspects of services. Unlike many textbooks on services marketing this book puts services management and delivery in context. Firstly, it
explores the effect of organizational structures, management styles, internal marketing and management competencies on service management decision making and
Secondly, "Services Marketing and Management" considers detailed examples of not-for-profit and for-profit service organizations and service delivery.
Finally, this text addresses contemporary issues for services managers and speculates on some of the challenges for the future of services marketing. This textbook is designed for
postgraduate and MBA students of services management and services marketing courses as well as undergraduates.
Описание: Human Resource Management for the Hospitality and Tourism Industries 2nd Edition, takes an integrated look at HRM policies and practices in the tourism and hospitality industries. Utilising existing human resource management (HRM) theory and practice, it contextualises it to the tourism and hospitality industries by looking at the specific employment practices of these industries, such as how to manage tour reps or working in the airline industry. It initially sets the scene with a broad review of the evidence of HRM practice within the tourism and hospitality industries. Having identified the broader picture, the text then begin to focus much more explicitly on a variety of HR policies and practices such as: recruitment and selection, legislation and equal opportunities, staff health and welfare and remuneration strategies in the industry. This 2nd edition has been fully updated: with new legal information, data, statistics and examples new chapter looking at HRM policies and practice in Events new international examples of best practice for prescriptive teaching and discussion, and international case studies to exercise problem solving techniques and contextualise learning enhanced companion website for students and lecturers including: power point slides, student test bank, additional case studies and links to additional resources Written in a user friendly style, each chapter includes chapter outlines and objectives, HRM in practice – boxed examples, reflective review questions, web links, discussion questions and further reading to aid understanding and test knowledge.
Автор: Page Stephen Название: Tourism Management ISBN: 1138784567 ISBN-13(EAN): 9781138784567 Издательство: Taylor&Francis Рейтинг: Цена: 2193 р. Наличие на складе: Поставка под заказ.
One of the leading texts in the field, Tourism Management is the ideal introduction to the fundamentals of tourism as you study for a degree, diploma or single module in the subject.
It is written in an engaging style that assumes no prior knowledge of tourism and builds up your understanding as you progress through this wide ranging global review of the principles of managing tourism. It traces the evolution and future development of tourism and the challenges facing tourism managers in this fast growing sector of the world economy. This book is highly illustrated with diagrams and colour images, and contains short case studies of contemporary themes of interest, as well as new data and statistics.
This fifth edition has been revised and updated to include:
new content on: sports, festivals and event tourism, social media impacts on tourism and the effects of the global economic downturn on tourism, as well as emerging themes in tourism such as slow travel, dark tourism, volunteer tourism and medical tourism
updated case studies on BRIC markets and new case studies from the Middle East and Asia
enhanced tourism and sustainable development coverage, which runs throughout the book as a major theme, highlighting the challenge of climate change and future tourism growth
transport section with more international perspectives from China and South America
an updated companion website with: additional case studies, quizzes, PPTs, further reading, web reading and video links, and longer reflective case study per chapter to aid both teaching and learning.
Описание: This helpful text clearly sets out the very best, state-of-the-art strategies in key account management. The authors provide the tools and processes for successful KAM, from developing a customer categorization system that really works, to analyzing the needs of key accounts. Topics include why key account management has become so critical to commercial success; the role of key management in strategic planning; how companies build profitable relationships with their customers; and what it takes to be a successful key account manager.
Автор: Lee, Kiefer; Carter, Steve Название: Global Marketing Management ISBN: 0199609705 ISBN-13(EAN): 9780199609703 Издательство: Oxford Academ Рейтинг: Цена: 6901 р. Наличие на складе: Поставка под заказ.
Описание: Global Marketing Management adopts a strategic management framework and provides an examination of key management decisions. The implications for developing and executing successful global marketing programmes are discussed, enabling students to understand the impact of decisions on marketing efforts worldwide.
Автор: Swartz T & Iacobucci D Название: Handbook of Services Marketing and Management ISBN: 0761916121 ISBN-13(EAN): 9780761916123 Издательство: Sage Publications Рейтинг: Цена: 10353 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Handbook is organized in six major sections: The service setting, demand management, service excellence and profitability, service recovery, service relationships, and firm-wide service issues. A unique structural feature of the Handbook is the inclusion of both in-depth chapters as well as shorter, more focused `mini` chapters. This variation enables the book to provide broader coverage through the inclusion of more topics.
Автор: Mudie & Pirrie Название: Services Marketing Management ISBN: 0750666749 ISBN-13(EAN): 9780750666749 Издательство: Taylor&Francis Рейтинг: Цена: 5196 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Provides an approach to the service industry with a focus on the management and marketing elements. This book features exercises and mini cases throughout the text to consolidate learning and make it more student friendly.
Описание: Focuses on fresh ideas in services marketing and management and is committed to encouraging scholars to the area of services to pursue innovative and interdisciplinary services-related research. This series presents leading scholars who delve into services issues such as service quality, internal marketing, service design, and others.
Автор: Keyes Название: Marketing IT Products and Services ISBN: 1439803196 ISBN-13(EAN): 9781439803196 Издательство: Taylor&Francis Рейтинг: Цена: 8084 р. Наличие на складе: Поставка под заказ.
Описание: Helping IT managers and marketing managers get up to speed, quickly and easily, on what’s needed to develop effective marketing campaigns, Marketing IT Products and Services focuses on the unique issues involved in the marketing of IT products and services. This one-stop resource provides everything needed to understand the roles, responsibilities, and management techniques essential for the development of successful strategies. A CD-ROM with time-saving templates and forms is also included. Templates and forms include customer and competitor analysis surveys, sample press releases, letters of agreement, demographic and target market worksheets, and cost benefit forms.
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