Описание: Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.
Описание: A discussion of how to conduct global business: foreign entry, local marketing, and global management. This book discusses on how to market an existing product outside of the domestic market and how to develop a new product for specific local markets. It also discusses legal, regulatory, political, and cultural, issues.
Описание: This helpful text clearly sets out the very best, state-of-the-art strategies in key account management. The authors provide the tools and processes for successful KAM, from developing a customer categorization system that really works, to analyzing the needs of key accounts. Topics include why key account management has become so critical to commercial success; the role of key management in strategic planning; how companies build profitable relationships with their customers; and what it takes to be a successful key account manager.
Автор: Gilmore A Название: Services Marketing and Management ISBN: 0761941576 ISBN-13(EAN): 9780761941576 Издательство: Sage Publications Рейтинг: Цена: 14035 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: "Services Marketing and Management" provides an in-depth consideration of how services are conceptualized, designed and managed, creating the basis for
a clear understanding of the multi-dimensional aspects of services. Unlike many textbooks on services marketing this book puts services management and delivery in context. Firstly, it
explores the effect of organizational structures, management styles, internal marketing and management competencies on service management decision making and
Secondly, "Services Marketing and Management" considers detailed examples of not-for-profit and for-profit service organizations and service delivery.
Finally, this text addresses contemporary issues for services managers and speculates on some of the challenges for the future of services marketing. This textbook is designed for
postgraduate and MBA students of services management and services marketing courses as well as undergraduates.
Автор: Gilmore A Название: Services Marketing and Management ISBN: 0761941584 ISBN-13(EAN): 9780761941583 Издательство: Sage Publications Рейтинг: Цена: 4715 р. Наличие на складе: Поставка под заказ.
Описание: Provides a consideration of how services are conceptualized, designed and managed, creating the basis for an understanding of the multi-dimensional aspects of services. This book explores the effect of organizational structures, management styles, marketing and management competencies on service management decision making and implementation.
Автор: Mudie & Pirrie Название: Services Marketing Management ISBN: 0750666749 ISBN-13(EAN): 9780750666749 Издательство: Taylor&Francis Рейтинг: Цена: 5196 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Provides an approach to the service industry with a focus on the management and marketing elements. This book features exercises and mini cases throughout the text to consolidate learning and make it more student friendly.
Автор: Keyes Название: Marketing IT Products and Services ISBN: 1439803196 ISBN-13(EAN): 9781439803196 Издательство: Taylor&Francis Рейтинг: Цена: 8084 р. Наличие на складе: Поставка под заказ.
Описание: Helping IT managers and marketing managers get up to speed, quickly and easily, on what’s needed to develop effective marketing campaigns, Marketing IT Products and Services focuses on the unique issues involved in the marketing of IT products and services. This one-stop resource provides everything needed to understand the roles, responsibilities, and management techniques essential for the development of successful strategies. A CD-ROM with time-saving templates and forms is also included. Templates and forms include customer and competitor analysis surveys, sample press releases, letters of agreement, demographic and target market worksheets, and cost benefit forms.
Автор: Gronroos, Christian Название: Service management and marketing ISBN: 0470028629 ISBN-13(EAN): 9780470028629 Издательство: Wiley Рейтинг: Цена: 5196 р. Наличие на складе: Поставка под заказ.
Описание: Examines customer management in service competition and focuses on adopting a service logic in marketing. This book explains how to manage various organizations as a service business. It includes topics such as: service and relationship perspectives; service and relationship quality; and, service management principles.
Описание: The financial industry is under intense pressure to improve profits, retain high-value clients, and maintain brand equity--without straining budgets. The Financial Services Marketing Handbook, Second Edition gives sales and marketing professionals the information they need to stretch more value from each marketing dollar. The Second Edition includes updated case studies and charts. This new edition looks at important topics in the industry such as: Real time monitoring of conversations (e.g., Twitter and Facebook) and the impact on branding and positioning New info on landing pages, e-mail success factors Behavioral economics to psychology of money and budgeting
Автор: Sheth J & Parvatiyar A Название: Handbook of Relationship Marketing ISBN: 0761918108 ISBN-13(EAN): 9780761918103 Издательство: Sage Publications Рейтинг: Цена: 17831 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: As businesses increasingly stress the importance of cooperation and collaboration with suppliers and customers, relationship marketing is emerging as the `core` of all marketing activity. In recent years, there has been an explosive growth in business and academic interest in relationship marketing, yet no comprehensive book has been available to present key concepts, theories, and applications. The editors of this volume have assembled an authoritative and global cast of chapter contributors and crafted a volume that will become the seminal, founding work in this growing field. Their approach is eclectic, including a broad coverage of topics, diverse theoretical and conceptual paradigms, and global viewpoints.
Название: Handbook of marketing scales ISBN: 1412980186 ISBN-13(EAN): 9781412980180 Издательство: Sage Publications Рейтинг: Цена: 17831 р. Наличие на складе: Поставка под заказ.
Описание: A clear, concise, and easy-to-use compilation of multi-item, self-report measures developed and/or frequently used in consumer behaviour and marketing research.
Описание: Focuses on fresh ideas in services marketing and management and is committed to encouraging scholars to the area of services to pursue innovative and interdisciplinary services-related research. This series presents leading scholars who delve into services issues such as service quality, internal marketing, service design, and others.
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