International Advertising, Jones J

Автор: Scott L. Hoffman
Название: The Law and Business of International Project Finance
ISBN: 0521708788 ISBN-13(EAN): 9780521708784
Издательство: Cambridge Academ
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Цена: 12514.00 р.
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Описание: Project finance requires careful analysis and structuring of a wide variety of risks. This 2007 third edition addresses these risks and their resolution, and details the necessary elements of a successful project financing. Mirroring the structure of an actual project finance deal, this all-in-one handbook examines each step of the process.

Автор: Armstrong, David Lloyd, Lorna Redmond, John
Название: International organisation in world politics
ISBN: 1403903034 ISBN-13(EAN): 9781403903037
Издательство: Springer
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Цена: 5449.00 р.
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Описание: Building on the success of the previous edition (Versailles to Maastricht: International Organization in the Twentieth Century), this book is a valuable introduction to the complex history of modern international organization.

Название: International business and information technology
ISBN: 0415325420 ISBN-13(EAN): 9780415325424
Издательство: Taylor&Francis
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Цена: 8726.00 р.
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Описание: Topical and timely, this breakthrough text analyzes the relationship between international business operations and information technology, offering a much-needed overview of the key trends in IT and global business management.

Автор: Menipaz E & Menipaz A
Название: International Business
ISBN: 1412903491 ISBN-13(EAN): 9781412903493
Издательство: Sage Publications
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Цена: 11246.00 р.
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Описание: A truly international (vs. US-focused) text offering a comprehensive overview of the subject and a critical look at its latest issues - including the current economic crisis

Название: Blunders in International Business
ISBN: 0631217762 ISBN-13(EAN): 9780631217763
Издательство: Wiley
Цена: 3958.00 р.
Наличие на складе: Поставка под заказ.

Описание: This new edition of Blunders in International Business is fully updated and revised, full of interesting anecdotes and has been significantly updated to include more than one hundred new international business blunders. Well-known old blunders have been replaced with these new ones in order to update the lessons learned. We often hear of business success stories. It seems that everyone is willing to relate past successes. However, unless these tales are absolutely incredible, we tend to forget them and consequently learn little of value. Mistakes, on the other hand, are seldom admitted, are easily remembered, and can be used to illustrate valuable lessons. Blunders in International Business takes a fascinating look at how mistakes are made every day by large and small companies as they try to compete globally. Whether a translation mistake or a management mistake, David Ricks has uncovered many informative, entertaining blunders that will make this book hard to put down.

Автор: Beugelsdijk, Sjoerd; Brakman, Steven; van Ees, Han
Название: Firms in the International Economy
ISBN: 0262019744 ISBN-13(EAN): 9780262019743
Издательство: MIT Press
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Цена: 1731.00 р.
Наличие на складе: Нет в наличии.

Описание:

Essays by leading scholars suggest that insights from international business could enrich firm heterogeneity research in international economics.

Despite their common roots, international economics (IE) and international business (IB) have developed into two distinct fields of study. Economists have directed their efforts at formalizing the workings of international trade and investment at the macroeconomic level; business scholars have relied more on data-driven conceptual narratives than mathematical tools. But the recent focus of IE literature on firm heterogeneity suggests that IE would benefit from IB analyses of the behavior and organization of the internationalizing firm. The contributions to this volume investigate ways that insights from IB can enrich IE research in firm heterogeneity.

The contributors discuss firm-specific advantages in international trade and investment, considering the firm as the unit of analysis and managerial inputs as a variable in market entry decisions; analyze interactions between a firm and its external environment, including local corporate philanthropy and institutional settings; examine the boundaries of the firm and organizational choices such as the make-or-buy decision; and investigate technology transfer and innovation offshoring, discussing the role of subsidiaries, inventor employment, and other related topics.

Although IE and IB look at international firms from different perspectives, these contributions make it clear that there is a potential for a productive exchange of insights and information between the two disciplines.

Contributors
Laura Abramovsky, Carlo Altomonte, Sjoerd Beugelsdijk, Bruce Blonigen, Pamela Bombarda, Steven Brakman, Julia Darby, Rodolphe Desbordes, Filippo Di Mauro, Maria Garcia-Vega, Harry Garretsen, Elena Huergo, Florian Mayneris, Quyen T. K. Nguyen, Verena Nowak, Cheyney O'Fallon, Gianmarco Ottaviano, Michael Pfluger, Filomena Pietrovito, Sandra Poncet, Alberto Franco Pozzolo, Alan M. Rugman, Armando Rungi, Stephan Russek, Davide Sala, Luca Salvatici, Christian Schwarz, Roger Smeets, Jens Suedekum, Hans van Ees, Vincent Vicard, Ian Wooton, Erdal Yalcin

Название: International Management Behavior
ISBN: 0631218319 ISBN-13(EAN): 9780631218319
Издательство: Wiley
Цена: 3642.00 р.
Наличие на складе: Поставка под заказ.

Описание: The new edition of this popular text explores the realities of executing global strategies and helps students develop the knowledge, perspective and skills they need in order to conduct global business successfully. It is designed with students in mind and has been thoroughly restructured and extended to increase coherence and incorporate the very latest management issues. The combination of text, readings and real-life case studies help students understand that international business success is gained by combining good business practice with an understanding of intercultural dynamics.

Название: International Business&society
ISBN: 1557869448 ISBN-13(EAN): 9781557869449
Издательство: Wiley
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Цена: 4275.00 р.
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Описание: The book takes knowledge and understanding developed within uni--societal studies of business and society and extends the frame of reference to the international arena.

Название: International Management
ISBN: 0631200037 ISBN-13(EAN): 9780631200031
Издательство: Wiley
Цена: 3958.00 р.
Наличие на складе: Поставка под заказ.

Описание: International Management provides a comprehensive introduction to cross-cultural management, demonstrating how cultural factors influence behavior in the boardroom and the workplace, and examines the skills needed to manage across national borders.

Название: International Business
ISBN: 1567203515 ISBN-13(EAN): 9781567203516
Издательство: Mare Nostrum (Eurospan)
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Цена: 11722.00 р.
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Описание: A presentation of strategies for surmounting the challenges confronting business researchers embarking on international research within their specialities. It explores the opportunities afforded by such research and uses both qualitative and quantitative approaches in an international context.

Название: The Global Economy and International Financing
ISBN: 1567204015 ISBN-13(EAN): 9781567204018
Издательство: Mare Nostrum (Eurospan)
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Цена: 11722.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Executive decision makers are coming to understand that strategic management, national government policies, and the international public sector are all related, often in subtle ways.