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Services Marketing Management, Mudie & Pirrie



Варианты приобретения
Цена: 5196р.
Кол-во:
Наличие: Поставка под заказ.  Есть в наличии на складе поставщика.
Склад Англия: 853 шт.  Склад Америка: 142 шт.  
При оформлении заказа до: 22 янв 2021
Ориентировочная дата поставки: середина Февраля

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Автор: Mudie & Pirrie
Название:  Services Marketing Management
Издательство: Taylor&Francis
Классификация:
Продажи и маркетинг

ISBN: 0750666749
ISBN-13(EAN): 9780750666749
ISBN: 0-7506-6674-9
ISBN-13(EAN): 978-0-7506-6674-9
Обложка/Формат: Paperback
Страницы: 280
Вес: 0.514 кг.
Дата издания: 10.03.2006
Серия: Business / Marketing Stud
Язык: English
Издание: 3 rev ed
Иллюстрации: Approx. 100 illustrations
Размер: 246 x 191 x 18
Читательская аудитория: Tertiary education (us: college)
Ссылка на Издательство: Link
Рейтинг:
Поставляется из: Англии
Описание: Provides an approach to the service industry with a focus on the management and marketing elements. This book features exercises and mini cases throughout the text to consolidate learning and make it more student friendly.



Services Marketing: People, Technology, Strategy (Eighth Edition)

Автор: Wirtz Jochen Et Al
Название: Services Marketing: People, Technology, Strategy (Eighth Edition)
ISBN: 1944659013 ISBN-13(EAN): 9781944659011
Издательство: World Scientific Publishing
Рейтинг:
Цена: 5752 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.

Customer Relationship Management: Integrating Marketing Strategy and Information Technology

Автор: William G. Zikmund
Название: Customer Relationship Management: Integrating Marketing Strategy and Information Technology
ISBN: 0471271373 ISBN-13(EAN): 9780471271376
Издательство: Wiley
Рейтинг:
Цена: 5192 р.
Наличие на складе: Поставка под заказ.

Описание: CUSTOMER - INFORMATION ABOUT PAST, PRESENT, AND POTENTIAL CUSTOMERS IS THE HEART OF SOUND STRATEGIC PLANS. To develop an integrated view of the customer base, successful executives must understand both marketing concepts and information system architecture. This groundbreaking book explores the emerging field of customer relationship management (CRM) from the crossroads of marketing strategy and information technology. Business students and executives will appreciate both the treatment of relevant marketing and information systems concepts and the coverage of practical techniques for the creation of a successful CRM system.

Автор: Peter
Название: Marketing management: knowledge and skills
ISBN: 0071107223 ISBN-13(EAN): 9780071107228
Издательство: McGraw-Hill
Цена: 4041 р.
Наличие на складе: Поставка под заказ.

Автор: David A. Aaker
Название: WIE Strategic Marketing Management, 6th Edition
ISBN: 0471359955 ISBN-13(EAN): 9780471359951
Издательство: Wiley
Цена: 3228 р.
Наличие на складе: Поставка под заказ.

Описание: Focuses on the need to analyze the external environment and the competitive marketplace to make strategic market selections and competitive positioning decisions. The most complete, systematic approach to external analysis available. Addresses key current strategy issues, and is noted for its extensive use of business examples.

WIE Global Marketing Management, 3rd Edition

Автор: Masaaki Kotabe
Название: WIE Global Marketing Management, 3rd Edition
ISBN: 0471451878 ISBN-13(EAN): 9780471451877
Издательство: Wiley
Цена: 4268 р.
Наличие на складе: Поставка под заказ.

Описание: The ultimate objective of this book is to help readers prepare for the 21st Century and become an effective manager overseeing global marketing activities in an increasingly competitive environment. Rather than being bound by the traditional bilateral (international) view of competition and marketing, Kotabe and Helsen emphasize the multilateral (global) nature of marketing. This global approach also presents marketing in a cross- functional approach to the business operation. Global orientation- This book takes the view that the term, "global" epitomizes the competitive pressure and market opportunities from around the world and the firm's need to optimize its market performance on a global basis. Proactive Orientation- Presents a balanced approach between an outside/in and inside/out marketing perspective.

Автор: Masaaki Kotabe
Название: Global Marketing Management 3rd Edition with Global Marketing Management System On-line Set
ISBN: 0471647896 ISBN-13(EAN): 9780471647898
Издательство: Wiley
Цена: 11781 р.
Наличие на складе: Поставка под заказ.

Global Marketing Management

Автор: Lee, Kiefer; Carter, Steve
Название: Global Marketing Management
ISBN: 0199609705 ISBN-13(EAN): 9780199609703
Издательство: Oxford Academ
Рейтинг:
Цена: 6901 р.
Наличие на складе: Поставка под заказ.

Описание: Global Marketing Management adopts a strategic management framework and provides an examination of key management decisions. The implications for developing and executing successful global marketing programmes are discussed, enabling students to understand the impact of decisions on marketing efforts worldwide.

Services Marketing and Management

Автор: Gilmore A
Название: Services Marketing and Management
ISBN: 0761941576 ISBN-13(EAN): 9780761941576
Издательство: Sage Publications
Рейтинг:
Цена: 14035 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: "Services Marketing and Management" provides an in-depth consideration of how services are conceptualized, designed and managed, creating the basis for a clear understanding of the multi-dimensional aspects of services. Unlike many textbooks on services marketing this book puts services management and delivery in context. Firstly, it explores the effect of organizational structures, management styles, internal marketing and management competencies on service management decision making and implementation.

Secondly, "Services Marketing and Management" considers detailed examples of not-for-profit and for-profit service organizations and service delivery. Finally, this text addresses contemporary issues for services managers and speculates on some of the challenges for the future of services marketing. This textbook is designed for postgraduate and MBA students of services management and services marketing courses as well as undergraduates.

Services Marketing and Management

Автор: Gilmore A
Название: Services Marketing and Management
ISBN: 0761941584 ISBN-13(EAN): 9780761941583
Издательство: Sage Publications
Рейтинг:
Цена: 4715 р.
Наличие на складе: Поставка под заказ.

Описание: Provides a consideration of how services are conceptualized, designed and managed, creating the basis for an understanding of the multi-dimensional aspects of services. This book explores the effect of organizational structures, management styles, marketing and management competencies on service management decision making and implementation.

Handbook of Services Marketing and Management

Автор: Swartz T & Iacobucci D
Название: Handbook of Services Marketing and Management
ISBN: 0761916121 ISBN-13(EAN): 9780761916123
Издательство: Sage Publications
Рейтинг:
Цена: 10353 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: The Handbook is organized in six major sections: The service setting, demand management, service excellence and profitability, service recovery, service relationships, and firm-wide service issues. A unique structural feature of the Handbook is the inclusion of both in-depth chapters as well as shorter, more focused `mini` chapters. This variation enables the book to provide broader coverage through the inclusion of more topics.

Service management and marketing

Автор: Gronroos, Christian
Название: Service management and marketing
ISBN: 0470028629 ISBN-13(EAN): 9780470028629
Издательство: Wiley
Рейтинг:
Цена: 5196 р.
Наличие на складе: Поставка под заказ.

Описание: Examines customer management in service competition and focuses on adopting a service logic in marketing. This book explains how to manage various organizations as a service business. It includes topics such as: service and relationship perspectives; service and relationship quality; and, service management principles.

Enterprise Marketing Management: The New Science of Marketing

Автор: Dave Sutton
Название: Enterprise Marketing Management: The New Science of Marketing
ISBN: 0471267724 ISBN-13(EAN): 9780471267720
Издательство: Wiley
Рейтинг:
Цена: 3348 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: "This is truly the ideal companion book to TEnd of Marketing as We Know It. It is the playbook' that allows business leaders to begin transforming their Marketing function and accelerating to realize business results by applying my principles in a systematic and logical way. This systematic and logical way has a new name: Enterprise Marketing Management. " from the Foreword by Sergio Zyman "This is a must-read, especially for senior marketers who want and deserve a seat at the table. It speaks to a key issue of marketing relevancy and provides some new thinking on how to integrate marketing in an organization or enterprise and, in doing so, increase its role and importance in delivering business results. " Dennis Dunlap Chief Executive Officer, American Marketing Association "Finally, a marketing book with guts...Sutton and Klein demystify the so-called art' of marketing and even chart the course beyond the traditional marketing mix, all in pursuit of higher sales. " Deborah Wahl Meyer Corporate Manager, Marketing Communications, Toyota "This is the closest thing to a CMO's handbook ...it should be a mandatory read for all marketing executives from up-and-comers to the most seni " Jerry Noonan Consultant, Spencer Stuart "There's been a lot of money wasted on technology in the hopes of improving sales and marketing. If business executives and technology providers could have read Sutton and Klein's Enterprise Marketing Management first, the outcome would be different. " Joe Liemandt CEO, Trilogy


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