Автор: Baladi, Joseph Название: Brutal truth about asian branding ISBN: 0470826479 ISBN-13(EAN): 9780470826478 Издательство: Wiley Рейтинг: Цена: 4041 р. Наличие на складе: Поставка под заказ.
Описание: Connects branding frameworks to the realities of operating in Asia. This title offers a perspective on the challenges Asian CEOs face as they build their businesses and their brands.
Автор: Temporal, Paul Название: Branding in asia ISBN: 0471479101 ISBN-13(EAN): 9780471479109 Издательство: Wiley Рейтинг: Цена: 1675 р. Наличие на складе: Поставка под заказ.
Описание: This title addresses branding issues in Asia. It explores how Asian companies will have to work at creating, developing, and managing powerful international brands. Updated information includes new case studies and additional material that examines branding online products and services.
Описание: This is a revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, "Designing Brand Identity, Fourth Edition" offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands.
Автор: Temporal Paul Название: Islamic Branding and Marketing ISBN: 0470825391 ISBN-13(EAN): 9780470825396 Издательство: Wiley Рейтинг: Цена: 3117 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Islamic Branding and Marketing: Creating A Global Islamic Business provides a complete guide to building brands in the largest consumer market in the world. The global Muslim market is now approximately 23 percent of the world`s population, and is projected to grow by about 35 percent in the next 20 years.
Автор: Go Frank Название: International Place Branding Yearbook ISBN: 0230279546 ISBN-13(EAN): 9780230279544 Издательство: Springer Рейтинг: Цена: 5224 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places such as communities, villages, towns, cities, regions, countries, academic institutions and other locations to help them compete in the global, national and local markets.
Описание: Brand Atlas is the worlds first definitive compendium of diagrams and process maps about branding, marketing and design. This resource features dozens of full color diagrams that will accelerate the understanding of core concepts and help readers navigate complex theories and best practices.
Описание: As the economy continues to put pressure on spending at all levels of a company, budgets for branding as well as legal are being slashed dramatically. Brand Rewired offers a unique approach to an otherwise age old topic for branding, innovation, and marketing professionals. The authors illustrate how a brand strategy intersecting with an equally powerful intellectual property strategy produces a greater economic return and more rewards for the brand project leaders. They detail how the elements of a strong intellectual property branding portfolio often mirrors a strong branding campaign from a sales and marketing perspective, as well as how failing to consider these important strategies can not only reduce the effectiveness of the value of the brand, but potentially expose the company to lawsuits.
Автор: Kotler Philip, Pfoertsch Waldemar Название: Ingredient Branding: Making the Invisible Visible ISBN: 3642042139 ISBN-13(EAN): 9783642042133 Издательство: Springer Рейтинг: Цена: 5224 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: An ingredient brand is a component of a product that has its own brand identity. This book explains how ingredient branding works and how brand managers can successfully improve the performance of component marketing.
Описание: Brands and Branding for Nonprofits will be the first book on brands and branding directly written for the nonprofit sector. The book has three core themes. First, that a strong brand is a nonprofit organization's most valuable asset; one that should be a central organizing principle guiding all major decisions and actions. Secondly, the strongest nonprofit brands are ones that are a central strategic operating principle that transcends the marketing function and are the rallying focus for the whole organization. Finally, it will advocate for simplicity as a core principle; a nonprofit brand that is simple to understand and explain, that has clarity of focus, will create a more effective, efficient and competitive advantage.
Описание: Explains how companies can realize substantial competitive advantages and gains in financial and perceptive value if they develop a brand-centric philosophy. This book presents a comprehensive review of the entire brand spectrum, including: brand strategy; implementation; customer/brand insight; resource allocation; and, performance measurement.
Автор: Funk, David Levis, Anne Marie Название: Conscious branding ISBN: 1606490583 ISBN-13(EAN): 9781606490587 Издательство: McGraw-Hill Рейтинг: Цена: 2424 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Conscious Branding is a step-by-step process that enables entrepreneurs to consciously build a differentiating brand using the Brand Map[trademark], a simple visual diagram of how brands function throughout an organization. This book is suitable for those who understand the need to differentiate their organization from competitors.
Автор: Okonkwo, Uche Название: Luxury fashion branding ISBN: 0230521673 ISBN-13(EAN): 9780230521674 Издательство: Springer Рейтинг: Цена: 5224 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the captivating business of turning functional products into objects of desire.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru