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Branding Tv, Mcdowell, Batten



Варианты приобретения
Цена: 5774р.
Кол-во:
Наличие: Поставка под заказ.  Есть в наличии на складе поставщика.
Склад Англия: 837 шт.  Склад Америка: 76 шт.  
При оформлении заказа до: 8 окт 2021
Ориентировочная дата поставки: конец Октября - начало Ноября

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Автор: Mcdowell, Batten
Название:  Branding Tv
Издательство: Taylor&Francis
Классификация:
ISBN: 0240807537
ISBN-13(EAN): 9780240807539
Обложка/Формат: Paperback
Страницы: 176
Вес: 0.334 кг.
Дата издания: 23.08.2005
Серия: Media Tech / Broadcast/Comms
Язык: English
Издание: 2 rev ed
Иллюстрации: Black & white illustrations
Размер: 234 x 193 x 10
Читательская аудитория: Professional & vocational
Подзаголовок: Principles and practices
Рейтинг:
Поставляется из: Англии
Описание: Explains the essential principles underlying successful branding and offers practical strategies to measure, build and manage television brand equity. This book includes definitions of branding concepts, ways to measure brand equity, and a discussion of legal considerations.



Brutal truth about asian branding

Автор: Baladi, Joseph
Название: Brutal truth about asian branding
ISBN: 0470826479 ISBN-13(EAN): 9780470826478
Издательство: Wiley
Рейтинг:
Цена: 4041 р.
Наличие на складе: Поставка под заказ.

Описание: Connects branding frameworks to the realities of operating in Asia. This title offers a perspective on the challenges Asian CEOs face as they build their businesses and their brands.

Branding in asia

Автор: Temporal, Paul
Название: Branding in asia
ISBN: 0471479101 ISBN-13(EAN): 9780471479109
Издательство: Wiley
Рейтинг:
Цена: 1675 р.
Наличие на складе: Поставка под заказ.

Описание: This title addresses branding issues in Asia. It explores how Asian companies will have to work at creating, developing, and managing powerful international brands. Updated information includes new case studies and additional material that examines branding online products and services.

Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition

Автор: Wheeler
Название: Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition
ISBN: 1118099206 ISBN-13(EAN): 9781118099209
Издательство: Wiley
Рейтинг:
Цена: 4272 р.
Наличие на складе: Невозможна поставка.

Описание: This is a revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, "Designing Brand Identity, Fourth Edition" offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands.

Islamic Branding and Marketing

Автор: Temporal Paul
Название: Islamic Branding and Marketing
ISBN: 0470825391 ISBN-13(EAN): 9780470825396
Издательство: Wiley
Рейтинг:
Цена: 3117 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Islamic Branding and Marketing: Creating A Global Islamic Business provides a complete guide to building brands in the largest consumer market in the world. The global Muslim market is now approximately 23 percent of the world`s population, and is projected to grow by about 35 percent in the next 20 years.

International Place Branding Yearbook

Автор: Go Frank
Название: International Place Branding Yearbook
ISBN: 0230279546 ISBN-13(EAN): 9780230279544
Издательство: Springer
Рейтинг:
Цена: 5224 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: The Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places such as communities, villages, towns, cities, regions, countries, academic institutions and other locations to help them compete in the global, national and local markets.

Brand Atlas: Branding Intelligence Made Visible

Автор: Wheeler Alina
Название: Brand Atlas: Branding Intelligence Made Visible
ISBN: 0470433426 ISBN-13(EAN): 9780470433423
Издательство: Wiley
Рейтинг:
Цена: 2655 р.
Наличие на складе: Поставка под заказ.

Описание: Brand Atlas is the worlds first definitive compendium of diagrams and process maps about branding, marketing and design. This resource features dozens of full color diagrams that will accelerate the understanding of core concepts and help readers navigate complex theories and best practices.

Brand Rewired: Connecting Branding, Creativity, and Intellectual Property Strategy

Автор: Chasser Anne, Wolfe Jennifer C.
Название: Brand Rewired: Connecting Branding, Creativity, and Intellectual Property Strategy
ISBN: 0470575425 ISBN-13(EAN): 9780470575420
Издательство: Wiley
Рейтинг:
Цена: 4388 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: As the economy continues to put pressure on spending at all levels of a company, budgets for branding as well as legal are being slashed dramatically. Brand Rewired offers a unique approach to an otherwise age old topic for branding, innovation, and marketing professionals. The authors illustrate how a brand strategy intersecting with an equally powerful intellectual property strategy produces a greater economic return and more rewards for the brand project leaders. They detail how the elements of a strong intellectual property branding portfolio often mirrors a strong branding campaign from a sales and marketing perspective, as well as how failing to consider these important strategies can not only reduce the effectiveness of the value of the brand, but potentially expose the company to lawsuits.

Ingredient Branding: Making the Invisible Visible

Автор: Kotler Philip, Pfoertsch Waldemar
Название: Ingredient Branding: Making the Invisible Visible
ISBN: 3642042139 ISBN-13(EAN): 9783642042133
Издательство: Springer
Рейтинг:
Цена: 5224 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: An ingredient brand is a component of a product that has its own brand identity. This book explains how ingredient branding works and how brand managers can successfully improve the performance of component marketing.

Breakthrough Nonprofit Branding: Seven Principles for Powering Extraordinary Growth

Автор: Daw Jocelyne
Название: Breakthrough Nonprofit Branding: Seven Principles for Powering Extraordinary Growth
ISBN: 0470286911 ISBN-13(EAN): 9780470286913
Издательство: Wiley
Рейтинг:
Цена: 3926 р.
Наличие на складе: Поставка под заказ.

Описание: Brands and Branding for Nonprofits will be the first book on brands and branding directly written for the nonprofit sector. The book has three core themes. First, that a strong brand is a nonprofit organization's most valuable asset; one that should be a central organizing principle guiding all major decisions and actions. Secondly, the strongest nonprofit brands are ones that are a central strategic operating principle that transcends the marketing function and are the rallying focus for the whole organization. Finally, it will advocate for simplicity as a core principle; a nonprofit brand that is simple to understand and explain, that has clarity of focus, will create a more effective, efficient and competitive advantage.

Competitive success, how branding adds value

Автор: Davis, John Andrew
Название: Competitive success, how branding adds value
ISBN: 0470998229 ISBN-13(EAN): 9780470998229
Издательство: Wiley
Рейтинг:
Цена: 5543 р.
Наличие на складе: Поставка под заказ.

Описание: Explains how companies can realize substantial competitive advantages and gains in financial and perceptive value if they develop a brand-centric philosophy. This book presents a comprehensive review of the entire brand spectrum, including: brand strategy; implementation; customer/brand insight; resource allocation; and, performance measurement.

Conscious branding

Автор: Funk, David Levis, Anne Marie
Название: Conscious branding
ISBN: 1606490583 ISBN-13(EAN): 9781606490587
Издательство: McGraw-Hill
Рейтинг:
Цена: 2424 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Conscious Branding is a step-by-step process that enables entrepreneurs to consciously build a differentiating brand using the Brand Map[trademark], a simple visual diagram of how brands function throughout an organization. This book is suitable for those who understand the need to differentiate their organization from competitors.

Luxury fashion branding

Автор: Okonkwo, Uche
Название: Luxury fashion branding
ISBN: 0230521673 ISBN-13(EAN): 9780230521674
Издательство: Springer
Рейтинг:
Цена: 5224 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the captivating business of turning functional products into objects of desire.


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