Principles Of Retailing, Fernie Et Al

Автор: Fernie John, Fernie Suzanne, Moore Christopher
Название: Principles of Retailing
ISBN: 1138791954 ISBN-13(EAN): 9781138791954
Издательство: Taylor&Francis
Цена: 13014.00 р.
Наличие на складе: Есть у поставщикаПоставка под заказ.
Описание:

Retailing is one of the biggest and most important sectors in today's economy. Graduates who are seeking a career in the sector will therefore require a solid knowledge of its core principles. The Principles of Retailing Second Edition is a topical, engaging and authoritative update of a hugely successful textbook by three leading experts in retail management designed to be a digestible introduction to retailing for management and marketing students.

The previous edition was praised for the quality of its coverage, the clarity of its style and the strength of its sections on operation and supply chain issues such as buying and logistics, which are often neglected by other texts. This new edition has been comprehensively reworked in response to the rapid changes to the industry, including the growth of online retail and the subsequent decline of physical retail space and new technologies that improve customer experience and help track consumer behaviour. It also builds upon the authors' research over the last decade with new chapters on offshore sourcing and CSR and product management in addition to considerable revisions to existing chapters to highlight changes in online retailing and e-tail logistics, retail branding, retail security, internationalisation and the fashion supply chain.

This edition will also be supported by a collection of online teaching materials to help tutors spend less time preparing and more time teaching.

Автор: Coopey R., O`connell S., Porter D.
Название: Mail Order Retailing in Britain: A Business and Social History
ISBN: 0198296509 ISBN-13(EAN): 9780198296508
Издательство: Oxford Academ
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Цена: 27324.00 р.
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Описание: Representing an important development in the history of retailing, this book traces the growth of this important retail sector. It also traces the rise of major firms including Kay and Co., Grattan, Empire Stores and others, to highlight the ways in which these firms created and exploited social networks through the agency system.

Автор: Howard
Название: The Changing Face of Retailing in the Asia Pacific
ISBN: 0415664489 ISBN-13(EAN): 9780415664486
Издательство: Taylor&Francis
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Цена: 3980.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Retailing in the countries of Asia Pacific is being transformed, with the growth of large and international retail firms and the development of new stores and shopping centres. This book studies the trends and the implications for retailers, consumers and governments, through a series of studies in different countries.