A Focused Issue On Entrepreneurship, Innovation And Diversificati, Ron Sanchez

Автор: Chaston Ian
Название: Entrepreneurship and Innovation During Austerity
ISBN: 1137324422 ISBN-13(EAN): 9781137324429
Издательство: Springer
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Цена: 12577.00 р.
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Описание: Uses research and real world case materials to examine how market performance can be sustained, even during a period of austerity, by the implementation of innovation-based growth opportunities and the exploitation of technology.

Автор: Drucker, Peter
Название: Innovation and Entrepreneurship
ISBN: 1138019194 ISBN-13(EAN): 9781138019195
Издательство: Taylor&Francis
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Цена: 3367.00 р.
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Описание:

How can management be developed to create the greatest wealth for society as a whole? This is the question Peter Drucker sets out to answer in Innovation and Entrepreneurship. A brilliant, mould-breaking attack on management orthodoxy it is one of Drucker's most important books, offering an excellent overview of some of his main ideas. He argues that what defines an entrepreneur is their attitude to change: 'the entrepreneur always searches for change, responds to it and exploits it as an opportunity'. To exploit change, according to Drucker, is to innovate.　 Stressing the importance of low-tech entrepreneurship, the challenge of balancing technological possibilities with limited resources, and the organisation as a learning organism, he concludes with a vision of an entrepreneurial society where individuals increasingly take responsibility for their own learning and careers.