Описание: Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.
Описание: Reveals the management principles behind Toyota`s worldwide reputation for quality and reliability. This book explains how you can adopt these principles - known as the `Toyota Production System` or `Lean Production` - to improve the speed of your business processes, improve product and service quality, and cut costs, no matter what your industry.
Автор: Perry, James L.; Hondeghem, Annie Название: Motivation in Public Management ISBN: 0199234035 ISBN-13(EAN): 9780199234035 Издательство: Oxford Academ Рейтинг: Цена: 13757 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Are public servants self-interested, or motivated by a sense of duty and commitment far above what we would expect given their often modest compensation and frequent public criticism? This book looks at research on this and related questions in assessing the current state of our scientific knowledge.
Описание: This helpful text clearly sets out the very best, state-of-the-art strategies in key account management. The authors provide the tools and processes for successful KAM, from developing a customer categorization system that really works, to analyzing the needs of key accounts. Topics include why key account management has become so critical to commercial success; the role of key management in strategic planning; how companies build profitable relationships with their customers; and what it takes to be a successful key account manager.
Автор: Lee, Kiefer; Carter, Steve Название: Global Marketing Management ISBN: 0199609705 ISBN-13(EAN): 9780199609703 Издательство: Oxford Academ Рейтинг: Цена: 6901 р. Наличие на складе: Поставка под заказ.
Описание: Global Marketing Management adopts a strategic management framework and provides an examination of key management decisions. The implications for developing and executing successful global marketing programmes are discussed, enabling students to understand the impact of decisions on marketing efforts worldwide.
Автор: Gilmore A Название: Services Marketing and Management ISBN: 0761941584 ISBN-13(EAN): 9780761941583 Издательство: Sage Publications Рейтинг: Цена: 4715 р. Наличие на складе: Поставка под заказ.
Описание: Provides a consideration of how services are conceptualized, designed and managed, creating the basis for an understanding of the multi-dimensional aspects of services. This book explores the effect of organizational structures, management styles, marketing and management competencies on service management decision making and implementation.
Автор: Swartz T & Iacobucci D Название: Handbook of Services Marketing and Management ISBN: 0761916121 ISBN-13(EAN): 9780761916123 Издательство: Sage Publications Рейтинг: Цена: 10353 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Handbook is organized in six major sections: The service setting, demand management, service excellence and profitability, service recovery, service relationships, and firm-wide service issues. A unique structural feature of the Handbook is the inclusion of both in-depth chapters as well as shorter, more focused `mini` chapters. This variation enables the book to provide broader coverage through the inclusion of more topics.
Автор: Gilmore A Название: Services Marketing and Management ISBN: 0761941576 ISBN-13(EAN): 9780761941576 Издательство: Sage Publications Рейтинг: Цена: 14035 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: "Services Marketing and Management" provides an in-depth consideration of how services are conceptualized, designed and managed, creating the basis for
a clear understanding of the multi-dimensional aspects of services. Unlike many textbooks on services marketing this book puts services management and delivery in context. Firstly, it
explores the effect of organizational structures, management styles, internal marketing and management competencies on service management decision making and
Secondly, "Services Marketing and Management" considers detailed examples of not-for-profit and for-profit service organizations and service delivery.
Finally, this text addresses contemporary issues for services managers and speculates on some of the challenges for the future of services marketing. This textbook is designed for
postgraduate and MBA students of services management and services marketing courses as well as undergraduates.
Автор: Mudie & Pirrie Название: Services Marketing Management ISBN: 0750666749 ISBN-13(EAN): 9780750666749 Издательство: Taylor&Francis Рейтинг: Цена: 5196 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Provides an approach to the service industry with a focus on the management and marketing elements. This book features exercises and mini cases throughout the text to consolidate learning and make it more student friendly.
Автор: Keyes Название: Marketing IT Products and Services ISBN: 1439803196 ISBN-13(EAN): 9781439803196 Издательство: Taylor&Francis Рейтинг: Цена: 8084 р. Наличие на складе: Поставка под заказ.
Описание: Helping IT managers and marketing managers get up to speed, quickly and easily, on what’s needed to develop effective marketing campaigns, Marketing IT Products and Services focuses on the unique issues involved in the marketing of IT products and services. This one-stop resource provides everything needed to understand the roles, responsibilities, and management techniques essential for the development of successful strategies. A CD-ROM with time-saving templates and forms is also included. Templates and forms include customer and competitor analysis surveys, sample press releases, letters of agreement, demographic and target market worksheets, and cost benefit forms.
Описание: Modern corporations face a variety of challenges and opportunities in the field of sustainable development. Properly managing assets and maintaining effective relationships with customers are crucial considerations in successful businesses.Innovations in Services Marketing and Management: Strategies for Emerging Economies presents insights into marketing strategies and tactical perspectives in both large and small enterprises. The chapters in this book explore case studies, contemporary research, and theoretical frameworks in effective business management, providing students, academicians, researchers, and managers with the resources and insight necessary to identify key trends in emerging economies and build the next generation of innovative services.
Автор: Gronroos, Christian Название: Service management and marketing ISBN: 0470028629 ISBN-13(EAN): 9780470028629 Издательство: Wiley Рейтинг: Цена: 5196 р. Наличие на складе: Поставка под заказ.
Описание: Examines customer management in service competition and focuses on adopting a service logic in marketing. This book explains how to manage various organizations as a service business. It includes topics such as: service and relationship perspectives; service and relationship quality; and, service management principles.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru