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Books in the Digital Age, Thompson A John, Mcmullen Helen, Grealy Julia,


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Цена: 2089р.
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Автор: Thompson A John, Mcmullen Helen, Grealy Julia,
Название:  Books in the Digital Age
Издательство: Wiley
Классификация:
Средства массовой информации и связи

ISBN: 0745634788
ISBN-13(EAN): 9780745634784
ISBN: 0-7456-3478-8
ISBN-13(EAN): 978-0-7456-3478-4
Обложка/Формат: Paperback
Страницы: 480
Вес: 1.09 кг.
Дата издания: 15.03.2005
Язык: ENG
Иллюстрации: 0
Размер: 24.59 x 17.17 x 3.53 cm
Читательская аудитория: Professional & vocational
Подзаголовок: The transformation of academic and higher education publishing in britain and the united states
Ссылка на Издательство: Link
Рейтинг:
Поставляется из: Англии
Описание: The book publishing industry is going through a period of profound and turbulent change brought about in part by the digital revolution. This book examines the changing dynamics of publishing fields and the impact of the digital revolution on the oldest of the media industries.



Journalism In The Digital Age

Автор: Herbert
Название: Journalism In The Digital Age
ISBN: 0240515897 ISBN-13(EAN): 9780240515892
Издательство: Taylor&Francis
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Цена: 4910 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Provides the practical techniques and theoretical knowledge that underpin the fundamental skills of a journalist. This book combines skills and theory for radio, TV, print and on-line media. It shows how journalists can work with converged media. It gives essential theory, ethics, law and management skills alongside the practical techniques.

Media in the Digital Age

Автор: Pavlik John V.
Название: Media in the Digital Age
ISBN: 0231142080 ISBN-13(EAN): 9780231142083
Издательство: Wiley
Рейтинг:
Цена: 6897 р.
Наличие на складе: Поставка под заказ.

Описание: Examines digital innovations and their positive and negative implications. This book explains that professional journalism and media will be able to hold on to their role as the vital information lifeline of a successful democracy by embracing technologies.

The Marketplace of Attention: How Audiences Take Shape in a Digital Age

Автор: Webster James G.
Название: The Marketplace of Attention: How Audiences Take Shape in a Digital Age
ISBN: 0262529890 ISBN-13(EAN): 9780262529891
Издательство: Wiley
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Цена: 1671 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

How do media find an audience when there is an endless supply of content but a limited supply of public attention?

Feature films, television shows, homemade videos, tweets, blogs, and breaking news: digital media offer an always-accessible, apparently inexhaustible supply of entertainment and information. Although choices seems endless, public attention is not. How do digital media find the audiences they need in an era of infinite choice? In The Marketplace of Attention, James Webster explains how audiences take shape in the digital age.

Webster describes the factors that create audiences, including the preferences and habits of media users, the role of social networks, the resources and strategies of media providers, and the growing impact of media measures -- from ratings to user recommendations. He incorporates these factors into one comprehensive framework: the marketplace of attention. In doing so, he shows that the marketplace works in ways that belie our greatest hopes and fears about digital media.

Some observers claim that digital media empower a new participatory culture; others fear that digital media encourage users to retreat to isolated enclaves. Webster shows that public attention is at once diverse and concentrated -- that users move across a variety of outlets, producing high levels of audience overlap. So although audiences are fragmented in ways that would astonish midcentury broadcasting executives, Webster argues that this doesn't signal polarization. He questions whether our preferences are immune from media influence, and he describes how our encounters with media might change our tastes. In the digital era's marketplace of attention, Webster claims, we typically encounter ideas that cut across our predispositions. In the process, we will remake the marketplace of ideas and reshape the twenty-first century public sphere.

Books in the Digital Age

Автор: Thompson A John, Mcmullen Helen, Grealy Julia,
Название: Books in the Digital Age
ISBN: 074563477X ISBN-13(EAN): 9780745634777
Издательство: Wiley
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Цена: 7315 р.
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Описание: Presents a study of the book publishing industry in Britain and the United States. This work focuses on academic and higher education publishing and analyses the evolution of these sectors from 1980. It is suitable for professionals in the publishing industry, educators and policy makers, and those interested in books and their future.

European Television in the Digital Age

Автор: Papathanassopoulos Stylianos, Peckham Stephen, Tew
Название: European Television in the Digital Age
ISBN: 0745628729 ISBN-13(EAN): 9780745628721
Издательство: Wiley
Рейтинг:
Цена: 6270 р.
Наличие на складе: Поставка под заказ.

Описание: Traces the development of digital television and provides an account of the dynamics and realities of the face of television in Europe. This book synthesizes an array of empirical research, summarizes arguments, and provides an analysis of the European audio-visual landscape in the age of digital TV.

European Television in the Digital Age

Автор: Papathanassopoulos Stylianos, Peckham Stephen, Tew
Название: European Television in the Digital Age
ISBN: 0745628737 ISBN-13(EAN): 9780745628738
Издательство: Wiley
Рейтинг:
Цена: 1984 р.
Наличие на складе: Поставка под заказ.

Описание: Traces the development of digital television and provides an account of the dynamics and realities of the face of television in Europe. This book synthesizes an array of empirical research, summarizes arguments, and provides an analysis of the European audio-visual landscape in the age of digital TV.

The Future of the Book in the Digital Age,

Автор: Bill Cope
Название: The Future of the Book in the Digital Age,
ISBN: 1843342405 ISBN-13(EAN): 9781843342403
Издательство: Elsevier Science
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Цена: 4951 р.
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Описание: With contributions from some of the world's leading authorities, this publication considers the future of the book in the digital age. As more books are published than ever before, this timely publication addresses a range of critically important themes relating to the book - including the present and future for publishing, libraries, literacy and learning in the information society. In the early 1990s the printed word appeared to be facing a terminal crisis, threatened from all sides by new media and other forms of entertainment. Subsequently the book has proved to be resilient in the face of these challenges, confounding the predictions of those who saw its replacement, whilst digital technology is providing mechanisms that enhance our ability to produce and distribute printed books. New developments, such as the growth of self-publishing and print on demand, and initiatives from major players such as Amazon and Google, mean that the printed book is in the middle of great changes.

Digital Crossroads: Telecommunications Law and Policy in the Internet Age

Автор: Nuechterlein Jonathan E., Weiser Philip J.
Название: Digital Crossroads: Telecommunications Law and Policy in the Internet Age
ISBN: 0262519607 ISBN-13(EAN): 9780262519601
Издательство: Wiley
Рейтинг:
Цена: 3135 р.
Наличие на складе: Поставка под заказ.

Описание:

A thoroughly updated, comprehensive, and accessible guide to U.S. telecommunications law and policy, covering recent developments including mobile broadband issues, spectrum policy, and net neutrality.

In Digital Crossroads, two experts on telecommunications policy offer a comprehensive and accessible analysis of the regulation of competition in the U.S. telecommunications industry. The first edition of Digital Crossroads (MIT Press, 2005) became an essential and uniquely readable guide for policymakers, lawyers, scholars, and students in a fast-moving and complex policy field. In this second edition, the authors have revised every section of every chapter to reflect the evolution in industry structure, technology, and regulatory strategy since 2005.

The book features entirely new discussions of such topics as the explosive development of the mobile broadband ecosystem; incentive auctions and other recent spectrum policy initiatives; the FCC's net neutrality rules; the National Broadband Plan; the declining relevance of the traditional public switched telephone network; and the policy response to online video services and their potential to transform the way Americans watch television. Like its predecessor, this new edition of Digital Crossroads not only helps nonspecialists climb this field's formidable learning curve, but also makes substantive contributions to ongoing policy debates.

Newspapers in Transition: American Dailies Confront the Digital Age

Автор: Cox Jim
Название: Newspapers in Transition: American Dailies Confront the Digital Age
ISBN: 0786478292 ISBN-13(EAN): 9780786478293
Издательство: Eurospan
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Цена: 3911 р.
Наличие на складе: Нет в наличии.

Описание: The impact of cyberspace on newsprint journalism is at the core of this text. After a brief history of U.S. news dailies and weeklies it turns attention to those journals' status today. A wide range of forces that impinge on their success and failure are explored, including the decline of their relevancy for an increasing percentage of the population. The prospects for their future is the primary focus of the volume as papers curtail their dependency on historically physically-delivered patterns to shift to more economical and faster methods of supplying the news. Rivals for the attention of traditional readers are burgeoning. A few possibilities for the outcome over the next decade are investigated. The profound effects of change on newsrooms, advertising, circulation, economics, and the place of newspapers and their communities are fully examined.

Agency: Starting a Creative Firm That Succeeds in the Age of Digital Marketing

Автор: Webb Rick
Название: Agency: Starting a Creative Firm That Succeeds in the Age of Digital Marketing
ISBN: 1137279869 ISBN-13(EAN): 9781137279866
Издательство: Springer
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Цена: 1869 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book is for young startups and entrepreneurs in the advertising, marketing, and digital services space. It`s an A-to-Z guide for young advertising firms, full of advice that ranges from getting funding to how to value the company and sell it to how to hire your first employee.

Editing for the Digital Age

Автор: Lieb Thom
Название: Editing for the Digital Age
ISBN: 1483306542 ISBN-13(EAN): 9781483306544
Издательство: Sage Publications
Рейтинг:
Цена: 6653 р.
Наличие на складе: Поставка под заказ.

Описание: A practical, hands-on guide providing editors and journalists with the tools necessary to ensure that published material is accurate, readable, and complete.

The Civic Organization and the Digital Citizen: Communicating Engagement in a Networked Age

Автор: Wells Chris
Название: The Civic Organization and the Digital Citizen: Communicating Engagement in a Networked Age
ISBN: 0190203625 ISBN-13(EAN): 9780190203627
Издательство: Oxford Academ
Рейтинг:
Цена: 1977 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book examines what the relationship between young citizens and civic groups looks like on the Web and in social media.


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