Автор: Brands Hal
Название: What Good Is Grand Strategy?: Power and Purpose in American Statecraft from Harry S. Truman to George W. Bush
ISBN: 0801452465 ISBN-13(EAN): 9780801452468
Издательство: Неизвестно
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Цена: 3494 р.
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Описание: Hal Brands explains why grand strategy is a concept that is so alluring and so elusive to those who make American statecraft, exploring what grand strategy is, why it is so essential, and why it is so hard to get...

Автор: Brands, H.W.
Название: The First American
ISBN: 0385495404 ISBN-13(EAN): 9780385495400
Издательство: Random House (USA)
Цена: 1034 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Автор: Lawrence, Clive
Название: Brands
ISBN: 1846611024 ISBN-13(EAN): 9781846611025
Издательство: Неизвестно
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Цена: 13346 р.
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Автор: Brands, H.W.
Название: Lone Star Nation
ISBN: 0739310135 ISBN-13(EAN): 9780739310137
Издательство: Random House (USA)
Цена: 2309 р.
Наличие на складе: Нет в наличии.

Автор: Brands, H.W.
Название: Andrew Jackson
ISBN: 0739321684 ISBN-13(EAN): 9780739321683
Издательство: Random House (USA)
Цена: 2127 р.
Наличие на складе: Нет в наличии.

Автор: Brands, H.W.
Название: Andrew Jackson
ISBN: 0385507380 ISBN-13(EAN): 9780385507387
Издательство: Random House (USA)
Цена: 2130 р.
Наличие на складе: Нет в наличии.

Автор: Brands, H.W.
Название: Lone Star Nation
ISBN: 0739310127 ISBN-13(EAN): 9780739310120
Издательство: Random House (USA)
Цена: 2005 р.
Наличие на складе: Нет в наличии.

Автор: "economist "
Название: Brands and branding
ISBN: 186197664X ISBN-13(EAN): 9781861976642
Издательство: Неизвестно
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Цена: 2020 р.
Наличие на складе: Поставка под заказ.

Описание: A book about brands and branding.

Название: Research frontiers on the international marketing strategies of chinese brands
ISBN: 1138671835 ISBN-13(EAN): 9781138671836
Издательство: Неизвестно
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Цена: 18850 р.
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Описание: This book proposes a theoretical framework for internationalization strategy of Chinese brands and brand performance. It explores several key internationalization strategies e.g. standardization versus adaptation and OBM export versus OEM export. It examines the relationships between international marketing mix e.g. distribution channel and brand performance. Through case studies the text also analyses the internationalization of contractbased firms.

Автор: Carah, Nicholas
Название: Pop brands
ISBN: 1433105640 ISBN-13(EAN): 9781433105647
Издательство: Неизвестно
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Цена: 10470 р.
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Описание: Addresses the integration of popular music culture, corporate branding, and young people`s mediated cultural practices. This book is based on extensive ethnographic empirical research, drawing on participant observation, textual analysis and interviews with young people, musicians, marketers and other participants in the cultural industries.

Автор: Brands H. W.
Название: The General and the President: MacArthur and Truman at the Brink of Nuclear War
ISBN: 0385540574 ISBN-13(EAN): 9780385540575
Издательство: Random House (USA)
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Цена: 1825 р.
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Описание: From master storyteller and historian H. W. Brands, twice a finalist for the Pulitzer Prize, comes the riveting story of how President Harry Truman and General Douglas MacArthur squared off to decide America's future in the aftermath of World War II.
At the height of the Korean War, President Harry S. Truman committed a gaffe that sent shock waves around the world. When asked by a reporter about the possible use of atomic weapons in response to China's entry into the war, Truman replied testily, "The military commander in the field will have charge of the use of the weapons, as he always has." This suggested that General Douglas MacArthur, the willful, fearless, and highly decorated commander of the American and U.N. forces, had his finger on the nuclear trigger. A correction quickly followed, but the damage was done; two visions for America's path forward were clearly in opposition, and one man would have to make way.
Truman was one of the most unpopular presidents in American history. Heir to a struggling economy, a ruined Europe, and increasing tension with the Soviet Union, on no issue was the path ahead clear and easy. General MacArthur, by contrast, was incredibly popular, as untouchable as any officer has ever been in America. The lessons he drew from World War II were absolute: appeasement leads to disaster and a showdown with the communists was inevitable--the sooner the better. In the nuclear era, when the Soviets, too, had the bomb, the specter of a catastrophic third World War lurked menacingly close on the horizon.
The contest of wills between these two titanic characters unfolds against the turbulent backdrop of a faraway war and terrors conjured at home by Joseph McCarthy. From the drama of Stalin's blockade of West Berlin to the daring landing of MacArthur's forces at Inchon to the shocking entrance of China into the war, " The General and the President" vividly evokes the making of a new American era."

Автор: Lury, C.
Название: Brands
ISBN: 0415251826 ISBN-13(EAN): 9780415251822
Издательство: Неизвестно
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Цена: 14810 р.
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Описание: Celia Lury considers the interrelated dimensions of the brand: as a creator of space, time and community, as a form of intellectual property and as an increasingly important medium of exchange in a global economy.