Автор: Trump, Donald J. Название: Think BIG and Kick Ass in Business and Life LP ISBN: 006155264X ISBN-13(EAN): 9780061552649 Издательство: HarperCollins USA Рейтинг: Цена: 3134.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Donald J. Trump is an icon: the very definition of the American success story. The star of "The Apprentice" and developer of some of the planet's most prestigious real estate, he's been on the bottom and risen to become one of the world's wealthiest men.
Bill Zanker started The Learning Annex with $5,000 of his own money. After meeting Donald Trump, Zanker learned to Think BIG himself and grew The Learning Annex from a $5 million a year company into one that's generating over $100 million a year in sales--and still growing.
For the first time ever, you too can learn Trump's secrets to thinking BIG and kicking ass Learn: Momentum: the Big Mo. How to get it and how to get it back. Revenge: how and when to get it (and why it's so sweet). "I love you, now sign this " Why contracts in business and personal life are so important. Real-life stories from people who've applied the think BIG formula in their own lives.
Why the future of popular culture will revolve around ever bigger bets on entertainment products, by one of Harvard Business School's most popular professors
What's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL--along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals? Anita Elberse, Harvard Business School's expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Now, in this groundbreaking book, she explains a powerful truth about the fiercely competitive world of entertainment: building a business around blockbuster products--the movies, television shows, songs, and books that are hugely expensive to produce and market--is the surest path to long-term success. Along the way, she reveals why entertainment executives often spend outrageous amounts of money in search of the next blockbuster, why superstars are paid unimaginable sums, and how digital technologies are transforming the entertainment landscape. Full of inside stories emerging from Elberse's unprecedented access to some of the world's most successful entertainment brands, Blockbusters is destined to become required reading for anyone seeking to understand how the entertainment industry really works--and how to navigate today's high-stakes business world at large.
Описание: THE BIG LETDOWN by author, journalist, and breastfeeding advocate Kimberly Seals Allers will change that for the better and open up a candid conversation about the cultural, sociological, and economic forces that shape the breastfeeding culture and how it undermines women in the process.
Название: Business Cards ISBN: 1856693864 ISBN-13(EAN): 9781856693868 Издательство: HarperCollins USA Цена: 3130.00 р. Наличие на складе: Нет в наличии.
Описание: Packed with inspiration, this is the ultimate business card book, bringing together 300 of the best examples of cards by and for designers and creative companies around the world. Business cards are a major design challenge; creating successful cards is all about the clever use of space. Grouped according to aesthetic approach, the cards featured in the book address design issues such as the need to make a splash, stand out from the crowd or differentiate members of a team. Some cards are designed to function as portfolios or to express in miniature the holder's preferred aesthetic or personal worldview; some are elaborately designed, others are intended to be personalized with handwriting or stickers. Materials are also important: not all cards are machine printed, and the book includes cards on metal, plastic, paper and corrugated cardboard, or made from recycled stationery or subway tickets; text is applied using foil-blocking, spot varnish, letter press, colour Xerox and rubber stamping.
Название: Little book of business cards ISBN: 0060748087 ISBN-13(EAN): 9780060748081 Издательство: HarperCollins USA Цена: 2607.00 р. Наличие на складе: Нет в наличии.
Описание: Graphic design expert David E. Carter’s best-selling Little Book series continues with a look at what goes into effective business card design.
Автор: David E.Carter Название: Big Book of Business Cards, The ISBN: 0060834099 ISBN-13(EAN): 9780060834098 Издательство: HarperCollins USA Цена: 4703.00 р. Наличие на складе: Нет в наличии.
Описание: What The Big Book of Logos did for logo design, this book will do for business card designs and ideas.
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