Автор: Strauss Название: Business Start-Up Kit ISBN: 0793160278 ISBN-13(EAN): 9780793160273 Издательство: Kaplan Рейтинг: Цена: 1448 р. Наличие на складе: Поставка под заказ.
Описание: Aimed at aspiring entrepreneurs, this text covers the basics of running a business. Early chapters describe the risks and rewards of operating a home based business, running a franchise, or purchasing an existing business. Other topics include applying for a business loan, hiring employees, creating a marketing plan, and finding a good lawyer.
Автор: Holtz Название: Blogging for Business ISBN: 1419536451 ISBN-13(EAN): 9781419536458 Издательство: Kaplan Цена: 1594 р. Наличие на складе: Поставка под заказ.
Описание: Why do 20 to 40 million Weblogs, or blogs, serve as an outlet for an estimated 32 million readers worldwide? And why do these numbers continue to skyrocket?
In "Blogging for Business," authors Shel Holtz and Ted Demopoulos tell you exactly how and why more companies are incorporating blogs into their business strategies. This smart new guide helps you engage in the global conversation by creating and maintaining blogs to generate heightened awareness and greater customer mindshare.
In "Blogging for Business," the authors reveal why businesses should embrace blogging:
- How to tap into the power of blogs
- How blogs are different from e-zines, Web sites, and message boards
- Why businesses need to monitor blogs that discuss their products and services
- How to use an internal corporate blog as an effective knowledge sharing tool
- Future iterations of blogging, such as podcasts and vlogs
- Legal considerations
Worldwide corporations from EDS and IBM to General Motors and Sprint are leveraging the myriad applications of blogs for product marketing, customer affinity programs, public relations, and internal communications. Packed with top-notch recommendations from two pros, " Blogging for Business" demonstrates that blogs offer a competitive advantage that businesses cannot afford to overlook.
Автор: Flood Название: MBA Fundamentals Business Writing ISBN: 142779717X ISBN-13(EAN): 9781427797179 Издательство: Kaplan Рейтинг: Цена: 1448 р. Наличие на складе: Поставка под заказ.
Описание: Need to summarize a meeting for your boss? Send an email that alerts the recipient to a change in plans? Formally respond to a customer's query? The way you word, format, and transmit business correspondence directly affects the results you'll get.
This handy guide provides thorough, straightforward guidance on the writing issues you frequently encounter. You'll learn all of the business writing basics, including:
How to organize your writing for maximum efficiency Essential guidelines for enacting a professional tone and presence Helpful strategies for ensuring proper use of punctuation and grammar Practical techniques for the layout of your text and embedded visual objects Best practices for print and electronic communications, including memos, letters, reports, and emails
"Kaplan MBA Fundamentals"
From the #1 graduate test prep provider, "Kaplan MBA Fundamentals "helps you to master core business basics in a few easy steps. Each book in the series is based on an actual MBA course, providing direct and measurable skills you can use today.
Автор: Gase Название: Small Business Savings Plan ISBN: 1419593919 ISBN-13(EAN): 9781419593918 Издательство: Kaplan Рейтинг: Цена: 1594 р. Наличие на складе: Поставка под заказ.
Описание: The Small Business Savings Plan provides readers with creative methods and ingenious techniques used today by business leaders in the U.S. to control costs and save money across a variety of industries.
Автор: McCann Stephanie, Wise Eric Название: Anatomy Coloring Book ISBN: 1618655981 ISBN-13(EAN): 9781618655981 Издательство: Kaplan Рейтинг: Цена: 1814 р. Наличие на складе: Поставка под заказ.
Автор: Witeck Название: Business Inside Out ISBN: 1419505203 ISBN-13(EAN): 9781419505201 Издательство: Kaplan Цена: 1815 р. Наличие на складе: Поставка под заказ.
Автор: Pinson Название: Steps to Small Business Start-Up ISBN: 141953727X ISBN-13(EAN): 9781419537271 Издательство: Kaplan Цена: 1666 р. Наличие на складе: Поставка под заказ.
Описание: When it comes to starting a new business, there are many details entrepreneurs need to consider--securing a name, getting financing and licenses, and marketing the new venture are just a few. Without a practical business plan, new ideas drift or are lost completely due to a lack of preparation.
Over the years, some of the most successful entrepreneurs have found "Steps to a Small Business Start-up" by Linda Pinson and Jerry Jinnett to be one of the most dependable and informative resources on the market. Now in its sixth edition, written "for "small business owners, "by "successful small business owners, this comprehensive guide offers proven methods for building a business on a solid foundation.
With up-to-date information on new technologies, e-commerce, Web resources, and the trendiest marketing techniques, aspiring entrepreneurs can create and implement their business plans to the fullest extent.
The forms, examples, and worksheets make this workbook an ideal resource for anyone inquiring about, considering, or serious about Entrepreneurship.
Описание: Schreiber (president and CEO of a financial planning and advisory firm in Little Silver, New Jersey) presents a model for building a financial service business. Coverage includes understanding the difference between "owning a job" and owning a business, defining objectives, writing a business plan, documenting corporate history, conducting
Автор: Ventura, John Название: Business Turnaround and Bankruptcy Kit ISBN: 0793160448 ISBN-13(EAN): 9780793160440 Издательство: Kaplan Рейтинг: Цена: 1811 р. Наличие на складе: Поставка под заказ.
Описание: Ventura, a board-certified bankruptcy attorney, provides clear information on using a turnaround or a Chapter 11 reorganization to save a business and on when to file a Chapter 7 liquidation bankruptcy. He explains the pros and cons of each option and guides readers through each process, giving advice on recognizing serious business trouble,
Автор: Bangs Название: Business Planning Guide ISBN: 079315409X ISBN-13(EAN): 9780793154098 Издательство: Kaplan Цена: 1957 р. Наличие на складе: Поставка под заказ.
Описание: ""The Business Planning Guide.".. works because it's focused and simple."
"Key Bank has referred people to "The Business Planning Guide" for years. Bangs's no-nonsense style takes the intimidation out of the business planning process."
--Jayne Crosby-Giles, Senior Vice President and Area Sales Manager, Key Bank
""The Business Planning Guide" is a classic of American entrepreneurial literature."
--David BenDaniel, Professor, Johnson Graduate School of Business, Cornell University
For anyone considering venturing into the unknown waters of starting or managing a business, having a voice of experience at hand can mean the difference between a safe journey and shipwreck. Too many new ventures start with neither compass nor map--highly inadvisable in such an important undertaking. New and existing businesses alike need tools for "business analysis, financial forecasting, " and "budgeting guidelines" to grow and prosper.
Although these terms sound technical, the practical, proven, and real-life advice offered in this all-new ninth edition of "The Business Planning Guide" makes the jargon come alive. If you are an entrepreneur or manager wanting to launch and grow your venture on more solid financial footing, these are the step-by-step strategies you need to compile a complete business plan and financing proposal.
"The Business Planning Guide" provides three complete sample business plans and offers expert guidance, including information on how to:
- Collect relevant information from inside and outside your company.
- Analyze current market conditions as well as your business's strengths, weaknesses, and opportunities.
- Determine the appropriate amount and kinds of financing you will need.
For businesses small or large, for-profit or non-profit, author David H. "Andy" Bangs, Jr., offers his business philosophy: "The thrill comes in making a business grow, serving more customers, trying out new ways to deliver value to them, and watching your employees grow and develop."
Автор: Cohn, Mike Название: Keep or Sell Your Business ISBN: 1574101390 ISBN-13(EAN): 9781574101393 Издательство: Kaplan Цена: 1666 р. Наличие на складе: Поставка под заказ.
Автор: Koreto, Richard Название: Run It Like a Business ISBN: 0793183383 ISBN-13(EAN): 9780793183388 Издательство: Kaplan Рейтинг: Цена: 2541 р. Наличие на складе: Поставка под заказ.
Описание: Drawing upon interviews conducted with scores of industry professionals, journalist Koreto describes the fundamentals of establishing, growing, and managing a successful financial planning practice. Sample topics include creating a productive office environment, hiring the best staff, developing pricing models, and maintaining client relationships.
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