| Автор: Prahalad C. K., Prahalad Ck
Название: The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits
ISBN: 0131467506 ISBN-13(EAN): 9780131467507
Издательство: Amazon Internet
Цена: 5225.00 р.
Наличие на складе: Невозможна поставка.
Описание: The world's most exciting, fastest-growing new market? It's where you least expect it: at the bottom of the pyramid. Collectively, the world's billions of poor people have immense entrepreneurial capabilities and buying power. You can learn how to serve them and help millions of the world's poorest people escape poverty.
It is being done - profitably. Whether you're a business leader or an anti-poverty activist, business guru Prahalad shows why you can't afford to ignore "Bottom of the Pyramid" (BOP) markets. In the book and accompanying CD videos, Prahalad presents: why what you know about BOP markets is wrong; a world of surprises - from spending patterns to distribution and marketing; unlocking the "poverty penalty" - the most enduring contributions your company can make; delivering dignity, empowerment, and choice - not just products; corporations and BOP entrepreneurs; and profiting together from an inclusive new capitalism.
"C. K. Prahalad argues that companies must revolutionize how they do business in developing countries if both sides of that economic equation are to prosper.
Drawing on a wealth of case studies, his compelling new book offers an intriguing blueprint for how to fight poverty with profitability." - Bill Gates, Chairman and Chief Software Architect, Microsoft. ""The Bottom of the Pyramid" belongs at the top of the reading list for business people, academics, and experts pursuing the elusive goal of sustainable growth in the developing world. C.
K. Prahalad writes with uncommon insight about consumer needs in poor societies and opportunities for the private sector to serve important public purposes while enhancing its own bottom line. If you are looking for fresh thinking about emerging markets, your search is ended.
This is the book for you." - Madeleine K. Albright, Former U.S. Secretary of State.
"Prahalad challenges readers to re-evaluate their pre-conceived notions about the commercial opportunities in serving the relatively poor nations of the world. "The Bottom of the Pyramid" highlights the way to commercial success and societal improvement - but only if the developed world reconceives the way it delivers products and services to the developing world." - Christopher Rodrigues, CEO, Visa International. "An important and insightful work showing persuasively how the private sector can be put at the center of development, not just as a rhetorical flourish, but as a real engine of jobs and services for the poor." - Mark Malloch Brown, Administrator, United Nations Development Programme.
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