//    
  +7(495) 980-12-10
  10:00-18:00 -
  shop@logobook.ru
   
                            ISBN      
       
|   | | |   |   |
 

  ?

Strategic Relationship Marketing, Hougaard Søren, Bjerre Mogens



: 4390.
-:
  
: .  .

: 17 2020
: -
.

  
  

: Hougaard Søren, Bjerre Mogens
 Strategic Relationship Marketing
: Springer
:



ISBN: 3540018700
ISBN-13(EAN): 9783540018704
ISBN: 3-540-01870-0
ISBN-13(EAN): 978-3-540-01870-4
/: Paperback
: 371
: 0.76 .
: 17.11.2003
: ENG
: 24.74 x 17.53 x 2.24 cm
: Tertiary education (us: college)
: Link
:
:
: There is more and more evidence that economic effectiveness and quality in customer relations must be viewed as a separate strategic issue in marketing. The attributes of exchanges, i.e. reciprocity, interdependence, partnership and transparency vis-a-vis every single customer create more and market dominance. This book encompasses strategical as well as operational points of view and gives a complete overview of strategic relationship marketing and the theoretical rationals and paradigms. The authors introduce the concept of relationship networks and discuss how to deal with the influence of relationship. Relationship marketing is dealt with as a real marketing discipline integrating economics, institutional factors, behavioral aspects and strategy.
: : Students, practitioners
: eng





Strategic Marketing

: Cravens David
: Strategic Marketing
ISBN: 0071326235 ISBN-13(EAN): 9780071326230
: McGraw-Hill
:
: 4598 .
  : .

: Designed around the marketing strategy process with a clear emphasis on analysis, planning, and implementation, this text and casebook discusses the concepts and processes for gaining a competitive advantage in the marketplace.

Marketing management: a strategic, decision-making approach

: Mullins
: Marketing management: a strategic, decision-making approach
ISBN: 0072863706 ISBN-13(EAN): 9780072863703
: McGraw-Hill
: 9194 .
  : .

: "Marketing Management, 5/e" by Mullins, Walker, Boyd, and Larreche is specifically designed for courses in which decision-focused cases are an important element and/or where student projects, such as the development of a marketing plan, are assigned. The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This edition continues to be the most current and internet-savvy book available, injecting the latest developments in internet-based communication and distribution technology into every chapter. Also, an entire chapter (Chapter 15) is devoted to the development of marketing strategies for the new economy. The author team's rich entrepreneurial, marketing management, and consulting experience spanning a broad variety of manufacturing, service, software, and distribution industries provides an abundance of real-world, global perspectives.

Strategic Marketing

: West Douglas
: Strategic Marketing
ISBN: 019968409X ISBN-13(EAN): 9780199684090
: Oxford Academ
:
: 5411 .
  : .

: The new edition of Strategic Marketing examines key aspects of traditional marketing strategy combined with the presentation of a synthesis of recent thinking on the subject. The key focus of the text is how companies create and sustain competitive advantage through the employment of marketing strategies.

Service Management and Marketing : A Customer Relationship Management Approach, 2nd Edition

: Christian Grnroos
: Service Management and Marketing : A Customer Relationship Management Approach, 2nd Edition
ISBN: 0471720348 ISBN-13(EAN): 9780471720348
: Wiley
: 3447 .
  : .

Relationship marketing

: Gordon, Ian
: Relationship marketing
ISBN: 0471641731 ISBN-13(EAN): 9780471641735
: Wiley
:
: 2351 .
  : .

: This text explains how to implement a relationship marketing programme in your organization, supplies tools for measuring results, and explores the practical role of technology as a key enabler in successful relationship marketing. It also discusses relationship management.

Relationship Marketing

: Godson, Mark
: Relationship Marketing
ISBN: 0199211566 ISBN-13(EAN): 9780199211562
: Oxford Academ
:
: 5828 .
  : .

: Relationship Marketing provides a detailed and comprehensive look at relationships and how these impact on an organisation. Different types of relationships are considered in addition to the methods that may be employed to maximise the benefits of forming such relationships.

Relationship Marketing

: Christopher Et Al
: Relationship Marketing
ISBN: 0750648392 ISBN-13(EAN): 9780750648394
: Elsevier Science
:
: 3829 .
  : .

: Extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers. This book provides advice on how to develop, integrate and implement the various strands of a successful relationship strategy.

Data Mining Cookbook: Modeling Data for Marketing, Risk, and Customer Relationship Management

: Olivia Parr Rud
: Data Mining Cookbook: Modeling Data for Marketing, Risk, and Customer Relationship Management
ISBN: 0471385646 ISBN-13(EAN): 9780471385646
: Wiley
:
: 5748 .
  : .

: Increase profits and reduce costs by utilizing this collection of models of the most commonly asked data mining questions In order to find new ways to improve customer sales and support, and as well as manage risk, business managers must be able to mine company databases. This book provides a step-by-step guide to creating and implementing models of the most commonly asked data mining questions. Readers will learn how to prepare data to mine, and develop accurate data mining questions. The author, who has over ten years of data mining experience, also provides actual tested models of specific data mining questions for marketing, sales, customer service and retention, and risk management. A CD-ROM, sold separately, provides these models for reader use.

Total Relationship Marketing

: Gummesson
: Total Relationship Marketing
ISBN: 0750654074 ISBN-13(EAN): 9780750654074
: Elsevier Science
: 3455 .
  : .

: Total Relationship Marketing provides a genuinely unique new view of the meaning of marketing management and a complete introduction to the rapidly evolving field of relationship marketing.
A major contribution to marketing thought internationally, this new edition of Gummesson's seminal title presents a powerful and in depth analysis of modern relationship marketing. Highly informative, practical in style, and packed with examples and cases from real companies, it is an essential resource for all serious marketing practitioners as well as both undergraduate and postgraduate students.


Customer Relationship Management (CRM) is a key feature throughout this newly revised edition
Comprehensive coverage on the Internet, e-Business and one-to one marketing
New examples, cases, concepts and references have been added to aid the reader

Relationship Marketing

: Christopher And Payn
: Relationship Marketing
ISBN: 0750640170 ISBN-13(EAN): 9780750640176
: Elsevier Science
: 3268 .
  : .

Relationship marketing

: Harwood, Tracy Broderick, Anne J Garry, Tony
: Relationship marketing
ISBN: 0077114221 ISBN-13(EAN): 9780077114220
: McGraw-Hill
:
: 5224 .
  : .

: Offers an introduction to the key theoretical concepts and models of relationship marketing. This book explores the different perspectives on the subject and presents them in relation to a range of practical contexts, including the public sector, arts, professional services and virtual communities and the traditional domains of marketing.

Customer Relationship Management: Integrating Marketing Strategy and Information Technology

: William G. Zikmund
: Customer Relationship Management: Integrating Marketing Strategy and Information Technology
ISBN: 0471271373 ISBN-13(EAN): 9780471271376
: Wiley
:
: 4697 .
  : .

: CUSTOMER - INFORMATION ABOUT PAST, PRESENT, AND POTENTIAL CUSTOMERS IS THE HEART OF SOUND STRATEGIC PLANS. To develop an integrated view of the customer base, successful executives must understand both marketing concepts and information system architecture. This groundbreaking book explores the emerging field of customer relationship management (CRM) from the crossroads of marketing strategy and information technology. Business students and executives will appreciate both the treatment of relevant marketing and information systems concepts and the coverage of practical techniques for the creation of a successful CRM system.


" " :+7(495) 980-12-10 www.logobook.ru