Customer Relationship Management / Organizational and Technological Perspectives, Rajola Federico
Автор: Anderson, Kristin Kerr, Carol J. Название: Customer relationship management ISBN: 0071379541 ISBN-13(EAN): 9780071379540 Издательство: McGraw-Hill Рейтинг: Цена: 1462 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: As customer loyalty becomes a thing of the past, customer relationship management (CRM) has become one of hottest topics. This book supplies solutions to common CRM problems, including how to maximize impact from CRM technology, which data warehousing techniques are effective, and how to create and manage both short- and long-term relationships.
Описание: Companion volume to `Information Management: The Strategic Dimension` which brings together analyses of the key areas of Information Management and with chapters by leading international academics and consultants. This volume focuses on the managerial and organisational issues. Originally published in 1996.
Описание: To illuminate information technology outsourcing relationship practice, the authors present five longitudinal case studies: Xerox, ESSO, British Aerospace, British Petroleum, and the Inland Revenue.
Описание: This book presents a unique blend of articles which combines both conceptual and practical concerns related to devising and implementing sustainable Knowledge Management systems and solutions in contemporary global organizations. The book's contributors are among the leading thinkers and practitioners in this growing field. The seamless synthesis of the human, organizational, and technological dimensions of Knowledge Management makes this book a definitive guide for academics and practising managers alike.
Автор: William G. Zikmund Название: WIE Customer Relationship Management ISBN: 0471429384 ISBN-13(EAN): 9780471429388 Издательство: Wiley Цена: 2193 р. Наличие на складе: Поставка под заказ.
Описание: Customer relationship management (CRM) is one of the hot topics in marketing and information systems today. Customer relationship management is a business strategy that provides the enterprise with a complete, dependable, and integrated view of its customer base. A CRM system brings together lots of pieces of information about customers, sales, market trends, marketing effectiveness and responsiveness. CRM helps companies improve the profitability of their interactions with customers while at the same time making those interactions appear friendlier through individualization. CRM's purpose is to enhance customer satisfaction a retention by alignment of customer business processes with technology integration. As the Internet and digital technology change the ways business is conducted, the academic disciplines of information technology and marketing are merging. As a result, experiments with new and modified courses are being taught at many innovative universities at the forefront of this change.
Описание: CUSTOMER - INFORMATION ABOUT PAST, PRESENT, AND POTENTIAL CUSTOMERS IS THE HEART OF SOUND STRATEGIC PLANS. To develop an integrated view of the customer base, successful executives must understand both marketing concepts and information system architecture. This groundbreaking book explores the emerging field of customer relationship management (CRM) from the crossroads of marketing strategy and information technology. Business students and executives will appreciate both the treatment of relevant marketing and information systems concepts and the coverage of practical techniques for the creation of a successful CRM system.
Автор: Buttle Название: Customer Relationship Management ISBN: 075065502X ISBN-13(EAN): 9780750655026 Издательство: Elsevier Science Цена: 3735 р. Наличие на складе: Невозможна поставка.
Описание: Views customer relationship management as the core business strategy that integrates internal processes and functions, and external networks, to create and deliver value to targeted customers at a profit. This book is about an IT- and data-enabled approach to customer acquisition, customer retention and customer development.
Автор: Michael J. Cunningham Название: Customer Relationship Management ISBN: 1841122130 ISBN-13(EAN): 9781841122137 Издательство: Wiley Рейтинг: Цена: 939 р. Наличие на складе: Невозможна поставка.
Описание: Fast track route to developing world class customer relationships Covers all the key techniques for successful customer relationship management, from developing profitable customer relationships to integrated sales management systems and from e-marketing to pricing Examples and lessons from some of the world's most successful businesses, including Cisco and EMC, and ideas from the smartest thinkers, including Don Peppers, Thomas Siebel and Patricia Seybold Includes a glossary of key concepts and a comprehensive resources guide ExpressExec is a unique businesesource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers. ExpressExec is organised into ten core subject areas making it easy to find the information you need: 01 Innovation 02 Enterprise 03 Strategy 04 Marketing 05 Finance 06 Operations and Technology 07 Organizations 08 Leading 09 People 10 Life and Work ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.
Описание: Increase profits and reduce costs by utilizing this collection of models of the most commonly asked data mining questions In order to find new ways to improve customer sales and support, and as well as manage risk, business managers must be able to mine company databases. This book provides a step-by-step guide to creating and implementing models of the most commonly asked data mining questions. Readers will learn how to prepare data to mine, and develop accurate data mining questions. The author, who has over ten years of data mining experience, also provides actual tested models of specific data mining questions for marketing, sales, customer service and retention, and risk management. A CD-ROM, sold separately, provides these models for reader use.
Автор: Knox Et Al Название: Customer Relationship Management ISBN: 0750656778 ISBN-13(EAN): 9780750656771 Издательство: Elsevier Science Рейтинг: Цена: 5231 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Presents a strategic framework for successful customer relationship management (CRM) policy. This book covers five processes - strategy development, value creation, channel and media integration, information management and performance assessment. It is useful for those who want to know how to develop and measure CRM within an organization.
Описание: In The One to One Manager Don Peppers and Martha Rogers go behind the scenes to report on the challenges and solutions discovered by managers leading one-to-one efforts at organizations such as Xerox, British Airways, General Electric, oracle, First Union, Hewlett-Packard and Levi Strauss. They examine the day-to-day issues involved in setting up and running one-to-one initiatives through a series of inspiring interviews with executives on the front lines of the one-to-one revolution.
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