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Customer Relationship Management / Organizational and Technological Perspectives, Rajola Federico



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Цена: 8882р.
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Наличие: Поставка под заказ.  Есть в наличии на складе поставщика.
Склад Англия: 131 шт.  Склад Америка: 93 шт.  
При оформлении заказа до: 17 июл 2020
Ориентировочная дата поставки: середина - конец Августа

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Автор: Rajola Federico
Название:  Customer Relationship Management / Organizational and Technological Perspectives
Издательство: Springer
Классификация:
Продажи и маркетинг
Деловая математика и системы
Системное управление

ISBN: 3540440011
ISBN-13(EAN): 9783540440017
ISBN: 3-540-44001-1
ISBN-13(EAN): 978-3-540-44001-7
Обложка/Формат: Hardback
Страницы: 183
Вес: 0.98 кг.
Дата издания: 19.03.2003
Язык: ENG
Иллюстрации: 37 black & white illustrations, 13 black & white t
Размер: 23.39 x 15.60 x 1.27 cm
Читательская аудитория: Postgraduate, research & scholarly
Подзаголовок: Organizational and technological perspectives
Ссылка на Издательство: Link
Рейтинг:
Поставляется из: Германии
Описание: Companies and financial institutions are employing operational information systems in an efficient way. While they have consolidated a strong level of knowledge in management information systems, there is still a lack of knowledge on the right way to apply customer relationship management (CRM) systems under a business perspective. Most of the companies are still having problems in evaluating how CRM can meet with the expected results. The level of complexity is perceived both under a technological and organizational point of view. A complete innovation process and heavy change management initiatives should be ensured in order to have effective and successful systems. This book offers a solid theoretical and practical perspective on how to face CRM projects, describing the most appropriate technologies and organizational issues that have to be considered. Some explaining cases have been included as well.
Дополнительное описание: Формат: 235x155
Илюстрации: 37
Круг читателей: Practitioners, researchers
Ключевые слова: Business Intelligence
CRM
Change Management
Customer Relationship Management
Data Mining
Data Warehousing
Marketing Information Systems
Язык: eng





Customer relationship management

Автор: Anderson, Kristin Kerr, Carol J.
Название: Customer relationship management
ISBN: 0071379541 ISBN-13(EAN): 9780071379540
Издательство: McGraw-Hill
Рейтинг:
Цена: 1462 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: As customer loyalty becomes a thing of the past, customer relationship management (CRM) has become one of hottest topics. This book supplies solutions to common CRM problems, including how to maximize impact from CRM technology, which data warehousing techniques are effective, and how to create and manage both short- and long-term relationships.

Information Management: The Organizational Dimension

Название: Information Management: The Organizational Dimension
ISBN: 0198294522 ISBN-13(EAN): 9780198294528
Издательство: Oxford Academ
Рейтинг:
Цена: 8222 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Companion volume to `Information Management: The Strategic Dimension` which brings together analyses of the key areas of Information Management and with chapters by leading international academics and consultants. This volume focuses on the managerial and organisational issues. Originally published in 1996.

The Relationship Advantage: Information Technologies, Sourcing and Management

Автор: Kern, Thomas;Willcocks, Leslie;Wilcocks, Leslie P.
Название: The Relationship Advantage: Information Technologies, Sourcing and Management
ISBN: 0199241929 ISBN-13(EAN): 9780199241927
Издательство: Oxford Academ
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Цена: 18214 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: To illuminate information technology outsourcing relationship practice, the authors present five longitudinal case studies: Xerox, ESSO, British Aerospace, British Petroleum, and the Inland Revenue.

Knowledge Management / Organizational and Technological Dimensions

Автор: Davis Joseph, Subrahmanian Eswaran, Westerberg Art
Название: Knowledge Management / Organizational and Technological Dimensions
ISBN: 3790800813 ISBN-13(EAN): 9783790800814
Издательство: Springer
Рейтинг:
Цена: 9817 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book presents a unique blend of articles which combines both conceptual and practical concerns related to devising and implementing sustainable Knowledge Management systems and solutions in contemporary global organizations. The book's contributors are among the leading thinkers and practitioners in this growing field. The seamless synthesis of the human, organizational, and technological dimensions of Knowledge Management makes this book a definitive guide for academics and practising managers alike.

WIE Customer Relationship Management

Автор: William G. Zikmund
Название: WIE Customer Relationship Management
ISBN: 0471429384 ISBN-13(EAN): 9780471429388
Издательство: Wiley
Цена: 2193 р.
Наличие на складе: Поставка под заказ.

Описание: Customer relationship management (CRM) is one of the hot topics in marketing and information systems today. Customer relationship management is a business strategy that provides the enterprise with a complete, dependable, and integrated view of its customer base. A CRM system brings together lots of pieces of information about customers, sales, market trends, marketing effectiveness and responsiveness. CRM helps companies improve the profitability of their interactions with customers while at the same time making those interactions appear friendlier through individualization. CRM's purpose is to enhance customer satisfaction a retention by alignment of customer business processes with technology integration.
As the Internet and digital technology change the ways business is conducted, the academic disciplines of information technology and marketing are merging. As a result, experiments with new and modified courses are being taught at many innovative universities at the forefront of this change.

Customer Relationship Management: Integrating Marketing Strategy and Information Technology

Автор: William G. Zikmund
Название: Customer Relationship Management: Integrating Marketing Strategy and Information Technology
ISBN: 0471271373 ISBN-13(EAN): 9780471271376
Издательство: Wiley
Рейтинг:
Цена: 4697 р.
Наличие на складе: Поставка под заказ.

Описание: CUSTOMER - INFORMATION ABOUT PAST, PRESENT, AND POTENTIAL CUSTOMERS IS THE HEART OF SOUND STRATEGIC PLANS. To develop an integrated view of the customer base, successful executives must understand both marketing concepts and information system architecture. This groundbreaking book explores the emerging field of customer relationship management (CRM) from the crossroads of marketing strategy and information technology. Business students and executives will appreciate both the treatment of relevant marketing and information systems concepts and the coverage of practical techniques for the creation of a successful CRM system.

Customer Relationship Management

Автор: Buttle
Название: Customer Relationship Management
ISBN: 075065502X ISBN-13(EAN): 9780750655026
Издательство: Elsevier Science
Цена: 3735 р.
Наличие на складе: Невозможна поставка.

Описание: Views customer relationship management as the core business strategy that integrates internal processes and functions, and external networks, to create and deliver value to targeted customers at a profit. This book is about an IT- and data-enabled approach to customer acquisition, customer retention and customer development.

Customer Relationship Management

Автор: Michael J. Cunningham
Название: Customer Relationship Management
ISBN: 1841122130 ISBN-13(EAN): 9781841122137
Издательство: Wiley
Рейтинг:
Цена: 939 р.
Наличие на складе: Невозможна поставка.

Описание: Fast track route to developing world class customer relationships Covers all the key techniques for successful customer relationship management, from developing profitable customer relationships to integrated sales management systems and from e-marketing to pricing Examples and lessons from some of the world's most successful businesses, including Cisco and EMC, and ideas from the smartest thinkers, including Don Peppers, Thomas Siebel and Patricia Seybold Includes a glossary of key concepts and a comprehensive resources guide ExpressExec is a unique businesesource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers. ExpressExec is organised into ten core subject areas making it easy to find the information you need: 01 Innovation 02 Enterprise 03 Strategy 04 Marketing 05 Finance 06 Operations and Technology 07 Organizations 08 Leading 09 People 10 Life and Work ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.

Data Mining Cookbook: Modeling Data for Marketing, Risk, and Customer Relationship Management

Автор: Olivia Parr Rud
Название: Data Mining Cookbook: Modeling Data for Marketing, Risk, and Customer Relationship Management
ISBN: 0471385646 ISBN-13(EAN): 9780471385646
Издательство: Wiley
Рейтинг:
Цена: 5748 р.
Наличие на складе: Поставка под заказ.

Описание: Increase profits and reduce costs by utilizing this collection of models of the most commonly asked data mining questions In order to find new ways to improve customer sales and support, and as well as manage risk, business managers must be able to mine company databases. This book provides a step-by-step guide to creating and implementing models of the most commonly asked data mining questions. Readers will learn how to prepare data to mine, and develop accurate data mining questions. The author, who has over ten years of data mining experience, also provides actual tested models of specific data mining questions for marketing, sales, customer service and retention, and risk management. A CD-ROM, sold separately, provides these models for reader use.

Service Management and Marketing : A Customer Relationship Management Approach, 2nd Edition

Автор: Christian Grnroos
Название: Service Management and Marketing : A Customer Relationship Management Approach, 2nd Edition
ISBN: 0471720348 ISBN-13(EAN): 9780471720348
Издательство: Wiley
Цена: 3447 р.
Наличие на складе: Поставка под заказ.

Customer Relationship Management

Автор: Knox Et Al
Название: Customer Relationship Management
ISBN: 0750656778 ISBN-13(EAN): 9780750656771
Издательство: Elsevier Science
Рейтинг:
Цена: 5231 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Presents a strategic framework for successful customer relationship management (CRM) policy. This book covers five processes - strategy development, value creation, channel and media integration, information management and performance assessment. It is useful for those who want to know how to develop and measure CRM within an organization.

The One to One Manager: Real-World Lessons in Customer Relationship Management

Автор: Don Peppers
Название: The One to One Manager: Real-World Lessons in Customer Relationship Management
ISBN: 1841120936 ISBN-13(EAN): 9781841120935
Издательство: Wiley
Цена: 1566 р.
Наличие на складе: Поставка под заказ.

Описание: In The One to One Manager Don Peppers and Martha Rogers go behind the scenes to report on the challenges and solutions discovered by managers leading one-to-one efforts at organizations such as Xerox, British Airways, General Electric, oracle, First Union, Hewlett-Packard and Levi Strauss. They examine the day-to-day issues involved in setting up and running one-to-one initiatives through a series of inspiring interviews with executives on the front lines of the one-to-one revolution.


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