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The Communicating Company / Towards an Alternative Theory of Corporate Communication, Hübner Hartmut



: 19634.
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: 6 2022
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: Hübner Hartmut
 The Communicating Company / Towards an Alternative Theory of Corporate Communication
ISBN: 9783790819281
: Springer
:
ISBN-10: 379081928X
/: Paperback
: 296
: 0.419 .
: 23.01.2007
: Contributions to Management Science
: English
: 19 black & white illustrations, 18 black & white tables, biography
: 23.39 x 15.60 x 1.57
: Professional & vocational
: Towards an alternative theory of corporate communication
: Link
:
:
: : 235x155
: 19
: Researchers, scholars
: Corporate Identity
CC
Communication
: eng
: Part I: Theoretical context: Introduction.- Purpose of the study.- Methodological considerations.- Reference points for theory development.- Presentation of case study.- Part II: Analysis: Analysis of case study.- Role and analysis of context.- Coordinating the company around dynamic purposes.- Organising by linking decisions and actions.- Facilitating implementation and change processes.- Leveraging competitive position and distinctive competencies.- Part III: Integration of findings: Key conclusions.





The Balanced Company: A Theory of Corporate Integrity

: Kaptein, Muel
: The Balanced Company: A Theory of Corporate Integrity
ISBN: 0199255512 ISBN-13(EAN): 9780199255511
: Oxford Academ
:
: 9860 .
  : .

: This text blends a coherent overview of the most important theories and insights in the field of business ethics with a range of practical contexts to explore the important issue of corporate responsibility and accountability.

The Balanced Company: A Theory of Corporate Integrity

: Kaptein, Muel (Director, Ethics Management Center
: The Balanced Company: A Theory of Corporate Integrity
ISBN: 0199255504 ISBN-13(EAN): 9780199255504
: Oxford Academ
:
: 23282 .
  : .

: This text blends a coherent overview of the most important theories and insights in the field of business ethics with a range of practical contexts to explore the important issue of corporate responsibility and accountability.

Corporate communication

: Cornelissen, Joep P.
: Corporate communication
ISBN: 1847872468 ISBN-13(EAN): 9781847872463
: Sage Publications
:
: 3696 .
  : .

: Offers an analysis of corporate communications. This book includes chapters on stakeholder management and communication, corporate identity, image and reputation, internal communications and change, media and investor relations and issues in crisis management.

Theory and practice of corporate communication

: Belasen, Alan T.
: Theory and practice of corporate communication
ISBN: 141295035X ISBN-13(EAN): 9781412950350
: Sage Publications
:
: 13695 .
  : .

: Examines corporate communication and tasks from the framework of the Competing Values Perspective.

Risk Communication: A Handbook for Communicating Environmental, Safety, and Health Risks, 5th Edition

: Lundgren
: Risk Communication: A Handbook for Communicating Environmental, Safety, and Health Risks, 5th Edition
ISBN: 1118456939 ISBN-13(EAN): 9781118456934
: Wiley
:
: 9694 .
  : .

: This fully-updated fifth edition includes real-life examples of current events such as the Japanese tsunami, the Gulf oil disaster, and Hurricane Irene, along with lessons learned from these events.

Communicating Globally: Intercultural Communication and Internati

: Schmidt/Conaway/Easton
: Communicating Globally: Intercultural Communication and Internati
ISBN: 1412913179 ISBN-13(EAN): 9781412913171
: Sage Publications
:
: 11093 .
  : .

: Integrates the theory and skills of intercultural communication with the practices of multinational organizations and international business. The book discusses the implications of these approaches and the competencies needed for conducting international business and entering the world marketplace.

A Handbook of Corporate Communication and Public Relations

: A Handbook of Corporate Communication and Public Relations
ISBN: 0415648270 ISBN-13(EAN): 9780415648271
: Taylor&Francis
:
: 6461 .
  : .

: A bold addition to existing literature, this book provides an excellent overview of corporate communication. Taking an interdisciplinary approach, it offers readers the in-depth analysis required to truly understand corporate communication, corporate strategy and corporate affairs as well as the relevant public relations issues.With a refreshing new approach to this topic, the authors challenge reductionist views of corporate communication, providing persuasive evidence for the idea that without an organizational communication strategy, there is no corporate strategy. Written by an impressive list of international authorities, the text is well illustrated with contemporary case studies, drawing out the most pertinent best-practice outcomes of theoretically based applications. Its four sections cover: national communication international communication image, identity and reputation management  the future for corporate communication theory and practice. This is an essential one-stop reference for all academics, practitioners and students seeking to understand corporate communication and public relations.

Corporate Communication

: Cornelissen JoepP
: Corporate Communication
ISBN: 1446274950 ISBN-13(EAN): 9781446274958
: Sage Publications
:
: 5340 .
  : .

: 'This book guides newcomers as well as skilled students within the field of corporate communication through the subject with great vigour, enthusiasm as well as clarity. The book works very well as textbook for my course' - Anna Karina Kjeldsen, Aarhus University 'An excellent book for our course Managing Corporate Communication. Builds on solid theory but is practically oriented; a very good combination for Master's students in communication in a Business School environment' - Leena Louhiala-Salminen, Aalto University School of Economics New to the Fourth Edition: Discussion of the new media environment for corporate communication Expansion to include new up-to-date material such as emerging CSR standards, transnational governance and corporate citizenship Enhanced companion website material with new video clips, case studies and SAGE online readings. Essential reading for students studying Corporate Communication, Organizational Communication, PR and Marketing Communications.

Responsible Corporate Communication: A Values-Based Approach

: Redmund
: Responsible Corporate Communication: A Values-Based Approach
ISBN: 1606497545 ISBN-13(EAN): 9781606497548
: McGraw-Hill
:
: 2881 .
  : .

: Business leaders control information, data, and feedback. How should that power be managed in this digital age and fast-paced, globalized economy? That important question is at the heart of The ART of Responsible Communication. This book serves as a how-to guide for executives and emerging business leaders across multiple industries and a full spectrum of functional disciplines. The ART of Responsible Communication examines multifaceted corporate communication as a responsibility shared by leaders across the enterprise. You simply cannot delegate all communication responsibility to the corporate communications department or a public relations agency. It is every leader's responsibility to model and champion effective communication, requiring an ongoing commitment to Accessibility, Responsiveness and Transparency, or, in other words, The ART of Responsible Communication.

Handbook of Communication and Corporate Social Responsibilit

: Ihlen Oyvind
: Handbook of Communication and Corporate Social Responsibilit
ISBN: 1444336347 ISBN-13(EAN): 9781444336344
: Wiley
:
: 20453 .
  : .

: There is an abundance of literature on corporate social responsibility (CSR), but little advice regarding how it should be communicated. This book represents the definitive research collection for CSR communication, taking stock of existing recommendations and demonstrating how the communication disciplines can make contributions to research gaps.

Managing Corporate Communication

: Gambetti Rosella
: Managing Corporate Communication
ISBN: 0230348025 ISBN-13(EAN): 9780230348028
: Springer
:
: 7160 .
  : .

: Corporate communication is an increasingly powerful strategic tool for connecting with a company`s stakeholders. This book features contributions from leading international academics, combining a strong theoretical grounding and the latest research with a practical, managerial focus. Ideal for students and practitioners of corporate communications.

Managing Corporate Social Responsibility: A Communication Approach

: Coombs
: Managing Corporate Social Responsibility: A Communication Approach
ISBN: 1444336290 ISBN-13(EAN): 9781444336290
: Wiley
:
: 8800 .
  : .

: Corporate Social Responsibility (CSR) has become central to many businesses as they negotiate in an increasingly global marketplace. This book offers a strategic, communication-centred approach to integrating CSR into organizations, founded in stakeholder engagement and dialogue.


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