Автор: Bernays, Anne Название: Back Then ISBN: 0060958057 ISBN-13(EAN): 9780060958053 Издательство: HarperCollins USA Рейтинг: Цена: 1741 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A “lovely” (Time), “ intellectual memoir of starting out in the ‘50s” (Kirkus) from novelist Anne Bernays and Pulitzer Prize and National Book Award winning biographer Justin Kaplan who describe pursuing their craft, and finding each other in luminous detail.
Описание: "The Father of Spin" is the first full-length biography of the legendary Edward L. Bernays, who, beginning in the 1920s, was one of the first and most successful practioners of the art of public relations. In this engrossing biography, Larry Tye uses Bernays's life as a prism to understand the evolution of the craft of public relations and how it came to play such a critical-and sometimes insidious-role in American life. Drawing on interviews with primary sources and voluminous private papers, Tye presents a fascinating and revealing portrait of the man who, more than any other, defined and personified public relations, a profession that today helps shape our political discourse and define our commercial choices.
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