Intl Stdt Ed-Creative Strategy in Advertising, Jewler/Drewniany

Автор: Caporale Bob
Название: Creative Strategy Generation: Using Passion and Creativity to Compose Business Strategies That Inspire Action and Growth
ISBN: 0071850112 ISBN-13(EAN): 9780071850117
Издательство: McGraw-Hill
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Цена: 7549.00 р.
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Описание: Offers accessible explanations, this practical guide explores the connections between the strategic and creative processes.

Автор: Neuhaus Jessamyn
Название: Housework and Housewives in American Advertising
ISBN: 1137347236 ISBN-13(EAN): 9781137347237
Издательство: Springer
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Цена: 4191.00 р.
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Описание: An analysis of how since the end of te 19th-century advertising agencies and their housework product clients utilized a remarkably consistent depiction of housewives and housework, illustrating that that although Second Wave feminism successfully called into question the housewife stereotype, homemaking has remained an American feminine ideal.

Автор: John Wilmshurst
Название: Fundamentals of Advertising
ISBN: 0750615621 ISBN-13(EAN): 9780750615624
Издательство: Taylor&Francis
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Цена: 8726.00 р.
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Описание: Useful for both professionals and students, this book covers advertising and its associated promotional areas, including public relations, sales promotion and sponsorship. It uses examples to illustrate their themes and contains a series of guidelines and checklists of value not only to students but also to those who apply the various techniques.