Managing Global Customers, Yip, George S.; Bink, Audrey J.M.

Автор: Handley
Название: Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business, Revised and Updated Edition
ISBN: 1118232607 ISBN-13(EAN): 9781118232606
Издательство: Wiley
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Цена: 3010.00 р.
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Описание: The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers.

Автор: Dasu Sriram, Chase Richard
Название: The Customer Service Solution: Managing Emotions, Trust, and Control to Win Your Customer`s Business
ISBN: 0071809937 ISBN-13(EAN): 9780071809931
Издательство: McGraw-Hill
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Цена: 5489.00 р.
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Описание: Helps you understand consumer psychology to drive profits and growth. This title explains how consumers perceive services and shows you how toenhance the customer experience - every time. It identifies and demystifies the psychological triggers behind customer behavior.

Автор: Didner Pam
Название: Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy That Works
ISBN: 0071840974 ISBN-13(EAN): 9780071840972
Издательство: McGraw-Hill
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Цена: 4460.00 р.
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Описание: Technology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consume content. This book helps learn how to: create content that engages people - regardless of their country and culture; and identify key actions and strategies to apply to your projects.

Автор: Kotler Philip
Название: Marketing 3.0: From Products to Customers to the Human Spirit
ISBN: 0470598824 ISBN-13(EAN): 9780470598825
Издательство: Wiley
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Цена: 3326.00 р.
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Описание: Understand the next level of marketing The new model for marketing-Marketing 3. 0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.

Автор: Gary S. Goodman PhD
Название: Monitoring, Measuring, and Managing Customer Service
ISBN: 0787951390 ISBN-13(EAN): 9780787951399
Издательство: Wiley
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Цена: 6018.00 р.
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Описание: Excellence in customer service does not come about accidentally - it is a learnable set of behaviours that can be monitored, measured and managed. Drawing from the author`s seminar programme, this title provides readers with a system for building and sustaining customer service.

Автор: Jaffe Joseph
Название: Flip the Funnel: How to Use Existing Customers to Gain New Ones
ISBN: 0470487852 ISBN-13(EAN): 9780470487853
Издательство: Wiley
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Цена: 3642.00 р.
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Описание: Why customer retention is the new acquisition It costs roughly five-to-ten times more to acquire a new customer than it does to retain an existing one, and yet companies continue to disproportionately spend their budgets into the "wrong" end of the funnel - the mass media or awareness side.