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All Marketers Are Liars, Godin, Seth



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Цена: 1638р.
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При оформлении заказа до: 16 окт 2020
Ориентировочная дата поставки: Середина ноября
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Автор: Godin, Seth
Название:  All Marketers Are Liars
Издательство: Random House (USA)
Классификация:
ISBN: 1591841003
ISBN-13(EAN): 9781591841005
ISBN: 1-59184-100-3
ISBN-13(EAN): 978-1-59184-100-5
Обложка/Формат: Hardcover
Страницы: 208
Вес: 0.317 кг.
Серия: Business&Econ / Marketing / Generl
Язык: ENG
Размер: 21.08 x 15.29 x 1.98 cm
Поставляется из: США



Purple Cow

Автор: Seth Godin
Название: Purple Cow
ISBN: 014101640X ISBN-13(EAN): 9780141016405
Издательство: Penguin Books Ltd
Рейтинг:
Цена: 923 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Urging you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable, this book is a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

The Dip

Автор: Godin, Seth
Название: The Dip
ISBN: 1591841666 ISBN-13(EAN): 9781591841661
Издательство: Random House (USA)
Цена: 1091 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

A New York Times, USA Today, and Wall Street Journal bestseller

In this iconic bestseller, popular business blogger and bestselling author Seth Godin proves that winners are really just the best quitters. Godin shows that winners quit fast, quit often, and quit without guilt--until they commit to beating the right Dip.
Every new project (or job, or hobby, or company) starts out fun...then gets really hard, and not much fun at all. You might be in a Dip--a temporary setback that will get better if you keep pushing. But maybe it's really a Cul-de-Sac--a total dead end. What really sets superstars apart is the ability to tell the two apart.
Winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can beat the Dip to be the best, you'll earn profits, glory, and long-term security.
Whether you're an intern or a CEO, this fun little book will help you figure out if you're in a Dip that's worthy of your time, effort, and talents. The old saying is wrong--winners do quit, and quitters do win.
Linchpin

Автор: Godin, Seth
Название: Linchpin
ISBN: 1591844096 ISBN-13(EAN): 9781591844099
Издательство: Random House (USA)
Рейтинг:
Цена: 1162 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This life-changing manifesto shows how you have the potential to make a huge difference wherever you are.

Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products and spread powerful ideas. In Linchpin, he turns his attention to the individual, and explains how anyone can make a significant impact within their organization.

There used to be two teams in every workplace: management and labor. Now there's a third team, the linchpins. These people figure out what to do when there's no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn each day into a kind of art.

Have you ever found a shortcut that others missed? Seen a new way to resolve a conflict? Made a connection with someone others couldn't reach? Even once? Then you have what it takes to become indispensable, by overcoming the resistance that holds people back. Linchpin will show you how to join the likes of...

- Keith Johnson, who scours flea markets across the country to fill Anthropologie stores with unique pieces.
- Jason Zimdars, a graphic designer who got his dream job at 37signals without a r sum .
- David, who works at Dean and Deluca coffee shop in New York. He sees every customer interaction as a chance to give a gift and is cherished in return.

As Godin writes, "Every day I meet people who have so much to give but have been bullied enough or frightened enough to hold it back. It's time to stop complying with the system and draw your own map. You have brilliance in you, your contribution is essential, and the art you create is precious. Only you can do it, and you must."

Small Is the New Big

Автор: Godin, Seth
Название: Small Is the New Big
ISBN: 1591841267 ISBN-13(EAN): 9781591841265
Издательство: Random House (USA)
Цена: 1774 р.
Наличие на складе: Поставка под заказ.

Free Prize Inside

Автор: Godin, Seth
Название: Free Prize Inside
ISBN: 1591841674 ISBN-13(EAN): 9781591841678
Издательство: Random House (USA)
Цена: 1026 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: How to find the soft innovation that will make your product, service, school, church, or career worth talking about.

We live in an era of too much noise, too much clutter, too many choices, and too much spam. And as Seth Godin's 200,000-copy bestseller Purple Cow taught the business world, the old ways of marketing simply don't work anymore. The best way to sell anything these days is through word of mouth and the only real way to get word of mouth is to create something remarkable.

Free Prize Inside, the sequel to Purple Cow, explains how to do just that. It's jammed with practical ideas you can use right now to make your product or service remarkable, so that it will virtually sell itself.

Remember when cereal came with a free prize inside? Even if you already liked the cereal, it was the little plastic toy that made it irresistible. Godin explains how you can think of a bonus that will make your customers feel just as excited, no matter what business you're in. Consider these free prizes:

- The Tupperware party, which turned buying plastic bowls into a social event
- Flintstones vitamins, which turned a serious product into something fun
- The free change-counting machine at every Commerce Bank branch
- The little blue box from Tiffany, which makes people happy before they even open it

This book offers a way to create free prizes quickly, cheaply, and reliably and persuade others in your organization to help you bring them to life.

Free Prize Inside

Автор: Seth Godin
Название: Free Prize Inside
ISBN: 0141019719 ISBN-13(EAN): 9780141019710
Издательство: Penguin Books Ltd
Рейтинг:
Цена: 923 р.
Наличие на складе: Поставка под заказ.

Описание: Remember when cereal boxes came with a free prize inside? Aiming to show how you can make your customers feel that way again, this book provides practical ideas you can use to make something happen, no matter what kind of company you work for. It offers a step-by-step way to get your organization to do something: quickly, cheaply, and reliably.

What to do when it`s your turn

Автор: Godin, Seth
Название: What to do when it`s your turn
ISBN: 1936719312 ISBN-13(EAN): 9781936719310
Издательство: Неизвестно
Рейтинг:
Цена: 3950 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

I THINK WE'RE WASTING THE CHANCE OF A LIFETIME.This is an urgent call to do the work we're hiding from, a manifesto about living with things that might not work and embracing tension when doing your art.
The book:

    • Is in full color throughout. It feels more like a high-end magazine than a book, and I think even people who hesitate to buy and read books will be engaged by this one.
    • The format is new for me and as far as I know, no author has written a book quite this way.
    • It pushes us to dig deep inside so we can do better work and impact the things we care about.
    • Is urgent, personal, in-your-face and as honest as I could make it.
Meatball Sundae

Автор: Godin, Seth
Название: Meatball Sundae
ISBN: 1591841747 ISBN-13(EAN): 9781591841746
Издательство: Random House (USA)
Цена: 1638 р.
Наличие на складе: Поставка под заказ.

Linchpin: Are You Indispensable?

Автор: Godin Seth
Название: Linchpin: Are You Indispensable?
ISBN: 0307704076 ISBN-13(EAN): 9780307704078
Издательство: Random House (USA)
Цена: 1026 р.
Наличие на складе: Поставка под заказ.

Описание: There used to be two teams in every workplace: management and labor. Now there's a third team, the linchpins. These people invent, lead (regardless of title), connect others, make things happen, and create order out of chaos. They figure out what to do when there's no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn each day into a kind of art.
Linchpins are the essential building blocks of great organizations. Like the small piece of hardware that keeps a wheel from falling off its axle, they may not be famous but they're indispensable. And in today's world, they get the best jobs and the most freedom. Have you ever found a shortcut that others missed? Seen a new way to resolve a conflict? Made a connection with someone others couldn't reach? Even once? Then you have what it takes to become indispensable, by overcoming the resistance that holds people back.
As Godin writes, "Every day I meet people who have so much to give but have been bullied enough or frightened enough to hold it back. It's time to stop complying with the system and draw your own map. You have brilliance in you, your contribution is essential, and the art you create is precious. Only you can do it, and you must."

Unleashing the Ideavirus

Автор: Godin, Seth
Название: Unleashing the Ideavirus
ISBN: 0786887176 ISBN-13(EAN): 9780786887170
Издательство: Hachette Book Group
Цена: 1035 р.
Наличие на складе: Поставка под заказ.

Описание: The book that sparked a marketing revolution.

"This is a subversive book. It says that the marketer is not -- and ought not to be -- at the center of successful marketing. The customer should be. Are you ready for that?" --From the Foreword by Malcolm Gladwell, author of The Tipping Point.

Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that the information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to- customer dialogue the ideavirus, and cheerfully eggs marketers on to create an environment where their ideas can replicate and spread.

In lively, detail, Godin looks at the ways companies such as PayPal, Hotmail, GeoCities, even Volkswagen have successfully launched ideaviruses. He offers a "recipe" for creating your own ideavirus, identifies the key factors in the successful spread of an ideavirus (powerful sneezers, hives, a clear vector, a smooth, friction-free transmission), and shows how any business, large or small, can use ideavirus marketing to succeed in a world that just doesn't want to hear it anymore from the traditional marketers.

Meatball sundae

Автор: Godin, Seth
Название: Meatball sundae
ISBN: 0749929480 ISBN-13(EAN): 9780749929480
Издательство: Little, Brown
Рейтинг:
Цена: 914 р.
Наличие на складе: Поставка под заказ.

Описание: The essential guide to the fundamental shift taking place in marketing - and how you can profit by getting in sync.

Автор: Godin, Seth
Название: SM The Dip
ISBN: 1591842026 ISBN-13(EAN): 9781591842026
Издательство: Random House (USA)
Цена: 885 р.
Наличие на складе: Поставка под заказ.


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