Автор: Godin, Seth Название: All Marketers Are Liars ISBN: 1591845335 ISBN-13(EAN): 9781591845331 Издательство: Random House (USA) Рейтинг: Цена: 1162 р. Наличие на складе: Есть (1 шт.) Описание: The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow.
Legendary business writer Seth Godin has three essential questions for every marketer: "What's your story?" "Will the people who need to hear this story believe it?" "Is it true?" All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that's virtually the same car. We believe that $225 sneakers make our feet feel better--and look cooler--than a $25 brand. And believing it makes it true. As Seth Godin has taught hundreds of thousands of marketers and students around the world, great marketers don't talk about features or even benefits. Instead, they tell a story--a story we want to believe, whether it's factual or not. In a world where most people have an infinite number of choices and no time to make them, every organization is a marketer, and all marketing is about telling stories. Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner, or Fiji water, or the iPod. But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That's a lesson learned the hard way by telemarketers, cigarette companies, and sleazy politicians. But for the rest of us, it's time to embrace the power of the story. As Godin writes, "Stories make it easier to understand the world. Stories are the only way we know to spread an idea. Marketers didn't invent storytelling. They just perfected it."
Автор: Godin, Seth Название: The Dip ISBN: 1591841666 ISBN-13(EAN): 9781591841661 Издательство: Random House (USA) Цена: 1091 р. Наличие на складе: Есть у поставщика Поставка под заказ.
A New York Times, USA Today, and Wall Street Journal bestseller
In this iconic bestseller, popular business blogger and bestselling author Seth Godin proves that winners are really just the best quitters. Godin shows that winners quit fast, quit often, and quit without guilt--until they commit to beating the right Dip. Every new project (or job, or hobby, or company) starts out fun...then gets really hard, and not much fun at all. You might be in a Dip--a temporary setback that will get better if you keep pushing. But maybe it's really a Cul-de-Sac--a total dead end. What really sets superstars apart is the ability to tell the two apart. Winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can beat the Dip to be the best, you'll earn profits, glory, and long-term security. Whether you're an intern or a CEO, this fun little book will help you figure out if you're in a Dip that's worthy of your time, effort, and talents. The old saying is wrong--winners do quit, and quitters do win.
Автор: Seth Godin Название: Purple Cow ISBN: 014101640X ISBN-13(EAN): 9780141016405 Издательство: Penguin Books Ltd Рейтинг: Цена: 923 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Urging you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable, this book is a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
Автор: Godin, Seth Название: Linchpin ISBN: 1591844096 ISBN-13(EAN): 9781591844099 Издательство: Random House (USA) Рейтинг: Цена: 1162 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This life-changing manifesto shows how you have the potential to make a huge difference wherever you are. Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products and spread powerful ideas. In Linchpin, he turns his attention to the individual, and explains how anyone can make a significant impact within their organization. There used to be two teams in every workplace: management and labor. Now there's a third team, the linchpins. These people figure out what to do when there's no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn each day into a kind of art. Have you ever found a shortcut that others missed? Seen a new way to resolve a conflict? Made a connection with someone others couldn't reach? Even once? Then you have what it takes to become indispensable, by overcoming the resistance that holds people back. Linchpin will show you how to join the likes of... - Keith Johnson, who scours flea markets across the country to fill Anthropologie stores with unique pieces. - Jason Zimdars, a graphic designer who got his dream job at 37signals without a r sum . - David, who works at Dean and Deluca coffee shop in New York. He sees every customer interaction as a chance to give a gift and is cherished in return. As Godin writes, "Every day I meet people who have so much to give but have been bullied enough or frightened enough to hold it back. It's time to stop complying with the system and draw your own map. You have brilliance in you, your contribution is essential, and the art you create is precious. Only you can do it, and you must."
Автор: Godin, Seth Название: Small Is the New Big ISBN: 1591841267 ISBN-13(EAN): 9781591841265 Издательство: Random House (USA) Цена: 1774 р. Наличие на складе: Поставка под заказ.
Автор: Godin, Seth Название: Free Prize Inside ISBN: 1591841674 ISBN-13(EAN): 9781591841678 Издательство: Random House (USA) Цена: 1026 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: How to find the soft innovation that will make your product, service, school, church, or career worth talking about. We live in an era of too much noise, too much clutter, too many choices, and too much spam. And as Seth Godin's 200,000-copy bestseller Purple Cow taught the business world, the old ways of marketing simply don't work anymore. The best way to sell anything these days is through word of mouth and the only real way to get word of mouth is to create something remarkable. Free Prize Inside, the sequel to Purple Cow, explains how to do just that. It's jammed with practical ideas you can use right now to make your product or service remarkable, so that it will virtually sell itself. Remember when cereal came with a free prize inside? Even if you already liked the cereal, it was the little plastic toy that made it irresistible. Godin explains how you can think of a bonus that will make your customers feel just as excited, no matter what business you're in. Consider these free prizes: - The Tupperware party, which turned buying plastic bowls into a social event - Flintstones vitamins, which turned a serious product into something fun - The free change-counting machine at every Commerce Bank branch - The little blue box from Tiffany, which makes people happy before they even open it This book offers a way to create free prizes quickly, cheaply, and reliably and persuade others in your organization to help you bring them to life.
Автор: Godin, Seth Название: Unleashing the Ideavirus ISBN: 0786887176 ISBN-13(EAN): 9780786887170 Издательство: Hachette Book Group Цена: 1035 р. Наличие на складе: Поставка под заказ.
Описание: The book that sparked a marketing revolution.
"This is a subversive book. It says that the marketer is not -- and ought not to be -- at the center of successful marketing. The customer should be. Are you ready for that?" --From the Foreword by Malcolm Gladwell, author of The Tipping Point.
Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that the information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to- customer dialogue the ideavirus, and cheerfully eggs marketers on to create an environment where their ideas can replicate and spread.
In lively, detail, Godin looks at the ways companies such as PayPal, Hotmail, GeoCities, even Volkswagen have successfully launched ideaviruses. He offers a "recipe" for creating your own ideavirus, identifies the key factors in the successful spread of an ideavirus (powerful sneezers, hives, a clear vector, a smooth, friction-free transmission), and shows how any business, large or small, can use ideavirus marketing to succeed in a world that just doesn't want to hear it anymore from the traditional marketers.
Автор: Seth Godin Название: Free Prize Inside ISBN: 0141019719 ISBN-13(EAN): 9780141019710 Издательство: Penguin Books Ltd Рейтинг: Цена: 923 р. Наличие на складе: Поставка под заказ.
Описание: Remember when cereal boxes came with a free prize inside? Aiming to show how you can make your customers feel that way again, this book provides practical ideas you can use to make something happen, no matter what kind of company you work for. It offers a step-by-step way to get your organization to do something: quickly, cheaply, and reliably.
Автор: Seth Godin Название: Small is the New Big ISBN: 0141030534 ISBN-13(EAN): 9780141030531 Издательство: Penguin Books Ltd Рейтинг: Цена: 923 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Contains the author`s popular columns from "Fast Company" magazine and many of the short e-books he has written in the years. This book includes e-books such as: "Clinging to Your Job Title?"; "The Persistence of Really Bad Ideas"; "The Seduction of `Good Enough`"; and, "Judging a Book by its Cover Do Less".
Автор: Godin, Seth Название: Meatball Sundae ISBN: 1591841747 ISBN-13(EAN): 9781591841746 Издательство: Random House (USA) Цена: 1638 р. Наличие на складе: Поставка под заказ.
Автор: Godin, Seth Название: All Marketers Are Liars ISBN: 1591841003 ISBN-13(EAN): 9781591841005 Издательство: Random House (USA) Цена: 1638 р. Наличие на складе: Поставка под заказ.
Автор: Seth Godin Название: Linchpin- Are You Indispensable? ISBN: 0749953357 ISBN-13(EAN): 9780749953355 Издательство: Little, Brown Рейтинг: Цена: 1320 р. Наличие на складе: Поставка под заказ.
Описание: Timely new book from US bestselling author, Seth Godin whose previous books include Purple Cow, The Dip and Tribes.
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