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Dealing with darwin, Moore, Geoffrey A.


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Цена: 1090р.
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При оформлении заказа до: 6 дек 2019
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Автор: Moore, Geoffrey A.
Название:  Dealing with darwin   (По Дарвину)
Издательство: Random House (USA)
Классификация:
ISBN: 159184214X
ISBN-13(EAN): 9781591842149
ISBN: 1-59184-214-X
ISBN-13(EAN): 978-1-59184-214-9
Обложка/Формат: Trade Paperback
Страницы: 304
Вес: 0.281 кг.
Дата издания: 27.05.2008
Серия: Business&Econ / Skills
Язык: ENG
Размер: 21.49 x 13.97 x 2.01 cm
Поставляется из: США
Описание: The Darwinian struggle of business keeps getting more brutal as competitive advantage gaps get narrower and narrower. Anything you invent today will soon be copied by someone else--probably better and cheaper.

Many companies thrive during the early stages of their life cycle, only to fall slack during periods of inertia and die out while others surge ahead. But as Geoffrey Moore shows, some notable companies have figured out how to deal with Darwin in their mature years--making changes on the fly while fending off challenges from every quarter.




Crossing the Chasm, 3nd Edition

Автор: Moore Geoffrey A.
Название: Crossing the Chasm, 3nd Edition
ISBN: 0062292986 ISBN-13(EAN): 9780062292988
Издательство: HarperCollins USA
Цена: 1524 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

The bible for bringing cutting-edge products to larger marketsnow revised and updated with new insights into the realities of high-tech marketing

In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cyclewhich begins with innovators and moves to early adopters, early majority, late majority, and laggardsthere is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity.

The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment.

This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets.



Автор: Moore Geoffrey A.
Название: Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets
ISBN: 0060745819 ISBN-13(EAN): 9780060745813
Издательство: HarperCollins USA
Рейтинг:
Цена: 1122 р. 1247.00 -10%
Наличие на складе: Есть (1 шт.)
Описание: Hypergrowth markets are explained and explored in a book offering specific answers as to how companies can develop markets for their products, how they can sustain this growth, and how they can survive the inevitable downturns.

Living on the Fault Line, Revised Edition: Managing for Shareholder Value in Any Economy

Автор: Moore Geoffrey A.
Название: Living on the Fault Line, Revised Edition: Managing for Shareholder Value in Any Economy
ISBN: 0060086769 ISBN-13(EAN): 9780060086763
Издательство: HarperCollins USA
Цена: 1868 р.
Наличие на складе: Поставка под заказ.

Описание: Geoffrey Moore’s bestselling management classic, revised to reflect the new realities of today’s difficult economy combined with savage competition and marketplace altering innovations.

Dealing with Darwin

Автор: Moore, Geoffrey A.
Название: Dealing with Darwin
ISBN: 1591841070 ISBN-13(EAN): 9781591841074
Издательство: Random House (USA)
Цена: 1663 р.
Наличие на складе: Поставка под заказ.

The Penguin Book of American Verse

Автор: Geoffrey Moore (editor)
Название: The Penguin Book of American Verse
ISBN: 0241955440 ISBN-13(EAN): 9780241955444
Издательство: Penguin Books Ltd
Рейтинг:
Цена: 1253 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: An anthology of American poetry, from the colonial beginnings in the seventeenth century right through to the twentieth century. From Anne Bradstreet to Ralph Waldo Emerson, from William Carlos Williams to Walt Whitman, from Emily Dickenson to Ai, it ranges widely across the American poetic spectrum.

Escape Velocity

Автор: Moore Geoffrey A.
Название: Escape Velocity
ISBN: 0062040898 ISBN-13(EAN): 9780062040893
Издательство: HarperCollins USA
Рейтинг:
Цена: 1940 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

From the world's leading high-tech strategist comes the definitive road map to help established companies create next-generation growth.

Geoffrey Moore's now-classic "Crossing the Chasm" became a must-read book by presenting an innovative framework to address the make-or-break obstacle facing all high-tech companies: how to gain market share from early adopters and from mainstream consumers.

Based on twenty years' experience advising the top leaders of many of the world's most successful enterprises, Moore's "Escape Velocity" offers a pragmatic plan to engage the most critical challenge that established enterprises face in the twenty-first-century economy: how to move beyond past success and drive next-generation growth from new lines of business.

As he worked with senior management teams, Moore repeatedly found that executives were trapped by short-term performance-based compensation schemes. The result was critical decision-makers overweighting their legacy commitments, an embarrassingly low success rate in new-product launches, and a widespread failure to sustain any kind of next-generation business at scale.

In "Escape Velocity," Moore presents a cogent strategy for generating future growth within an established enterprise. Organized around a hierarchy of powers--category power, company power, market power, offer power, and execution power--this insightful work shows how each level of power can be orchestrated to achieve overall success. Moore explains

how to use mergers and acquisitions as well as organic innovation to systematically migrate an enterprise's portfolio out of lower-growth and into higher-growth categories;

how to reallocate resources across an enterprise in deliberately asymmetrical ways to create a powerful and sustainable foundation for a long-term competitive advantage;

how to leverage target-market initiatives as accelerants to growth and as stepping-stones to broad overall category success;

how to create unmatchable offerings by being swift to neutralize competitors' innovations and laser-focused on driving in-house innovations to make a business impervious to competitors;

how to fundamentally change the execution cadence of an organization, pushing change from innovation to broad deployment, creating an irreversible tipping point along the way.

Drawing from thousands of hours spent face-to-face with CEOs and their teams, Moore presents case examples and best practices. While his experience is deeply rooted in the high-tech sector, his models and techniques apply well beyond this arena, including to the public sector.

At a time when the world is looking to established enterprises for growth and stability, Moore's analysis is penetrating and his prescriptions are right on the mark. "Escape Velocity" gives executives and their teams a practical way forward to take advantage of the opportunities amid industry and economic disruptions.

Crossing the Chasm

Автор: Moore, Geoffrey A.
Название: Crossing the Chasm
ISBN: 0060517123 ISBN-13(EAN): 9780060517120
Издательство: HarperCollins USA
Цена: 1247 р.
Наличие на складе: Невозможна поставка.


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