Xiaowen Tian Managing International Business in China 9780521679930

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Автор: Xiaowen Tian
Название: Managing International Business in China
Перевод названия: Управление международным бизнесом в Китае
ISBN: 9780521679930
Издательство: Cambridge Academ
Классификация:

Междисциплинарные науки

Региональные исследования

ISBN-10: 0521679931
Обложка/Формат: Paperback
Страницы: 312
Вес: 0.50 кг.
Дата издания: 19.04.2007
Язык: English
Иллюстрации: 1 map 9 tables 22 figures
Размер: 24.46 x 17.37 x 1.83 cm
Читательская аудитория: Professional & vocational
Ссылка на Издательство: Link
Рейтинг:
Поставляется из: Англии
Описание: With the rise of China in the world economy, investors from all over the world are moving to explore business opportunities in this market. Managing international business in a transition economy like China is a daunting challenge. Tian presents a practical guide to major managerial issues faced by foreign investors in the China market including strategic management of Guanxi, entry mode selection, alliance management, negotiation with Chinese partners, human resource management, marketing management, protection of intellectual property rights, and corporate financial management. These issues are analyzed in the light of relevant theoretical models of international business, with reference to current management practices of transnational corporations operating in China. With up-to-date case studies, questions for discussion and recommended readings at the end of each chapter, this book can be used as a textbook for postgraduate programmes in international business or other management disciplines, and as a textbook for executive training programmes.
Дополнительное описание: Subject: Management / International business
Readership: general management, international business, strategic management, business practice in China
Level: graduate students, undergraduate students
Format: 247 x 174 mm 312pp 9 tables 22 figures 1 map
Chapter Titles: Preface; 1. Introduction; 2. Look before leap; 3. Manage Guanxi strategically; 4. Select an entry mode; 5. Form an alliance; 6. Negotiate with Chinese partner; 7. Production operations management 8. Marketing management; 9. Human resource management; 10. Protection of intellectual property rights; 11. Corporate finance considerations; References; Index.

Managing International Business in China, Xiaowen Tian