Автор: Lee Название: World Trade Regulation ISBN: 3642311423 ISBN-13(EAN): 9783642311420 Издательство: Springer Рейтинг: Цена: 11878.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book conveys a comprehensive view of the WTO as the provider of a framework for certainty, security and stability in international trade, and shows how regulations must be considered when designing and implementing trade strategies in the global market.
Автор: Buckley Название: The Changing Global Context of International Business ISBN: 0333994442 ISBN-13(EAN): 9780333994443 Издательство: Springer Рейтинг: Цена: 16070.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book explores 4 key issues in the world economy: the changing context of international business, the continuing pace of economic integration, international joint ventures and knowledge management. Peter Buckley is a world renowned expert in the field of international Business.
Автор: Jonathan Swift Название: Understanding Business in the Global Economy ISBN: 0230241573 ISBN-13(EAN): 9780230241572 Издательство: Springer Рейтинг: Цена: 9642.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Focussing on the way in which relationships at various levels underpin international business activities, this core textbook presents a contemporary and realistic analysis of International Business in action. The concept of change permeates the text, highlighting the dynamic and often turbulent nature of international business and management. The book brings together many operational aspects of IB, covering topics such as market entry decision making, marketing, strategy, international HR, supply chain management, and the role of culture in IB, thus providing a good overview of the various practical and operational issues that firms must consider as they internationalise their operations.This is the ideal companion for undergraduate and postgraduate Business students taking modules in International Business or International Management.
Автор: Aronczyk Melissa Название: Branding the Nation: The Global Business of National Identity ISBN: 0199752176 ISBN-13(EAN): 9780199752171 Издательство: Oxford Academ Рейтинг: Цена: 5622.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: What happens to the nation when it is reconceived as a brand? How does nation branding change the terms of politics and culture in a globalized world? Branding the Nation offers a unique critical perspective on the power of brands to affect how we think about space, value and identity.
Описание: This bestselling textbook steers a course through the challenges of global business and charts the responsibilities that fall on organizations today. As globalization engulfs an ever wider range of societies and industries, a sound understanding of the forces and influences impacting on businesses is invaluable. This book acts as your navigational guide through the complexities and risks of rapidly-changing business environments.Combining a comprehensive introduction to the business environment with a thoroughly international perspective, The Global Business Environment covers all students need to know on Global Business Environment and International Business courses.Enhanced by Janet Morrison’s characteristically clear, authoritative writing style, and an unrivalled range of learning features, the book offers all the tools to help you learn, revise and think critically about the global business environment:International case studies: 36 case studies invite you to explore a diverse range of businesses, industries, governments and individuals, from all corners of the globe, from Australia and China to Iran and MozambiqueGlobal Business in Action videos: These insightful interviews link to practice, giving you a chance to learn how real life managers and business people tackle the challenges of running international businessesCritical thinking: Thought-provoking features in every chapter encourage debate on key issues from governance to environmental sustainability and business ethics, developing skills you can carry beyond your business degree into working lifeInnovative digital resources: An interactive ebook allows you to access rich media at your fingertips, with a wealth of additional learning and teaching materials (including updated case studies, lecture slides, MCQ testbank and more) available on the book’s companion website.
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