Автор: Keller Scott Название: Beyond Performance: How Great Organizations Build Ultimate Competitive Advantage ISBN: 1118024621 ISBN-13(EAN): 9781118024621 Издательство: Wiley Рейтинг: Цена: 3117 р. Наличие на складе: Есть (более 5-х шт.) Описание: What makes your company great today, however, won't necessarily make it great tomorrow. Evolving is critical to long-term corporate performance and health. Humankind's greatest invention isn't the wheel, it is organization: people working together towards a goal that is beyond what can be achieved by the sum of individuals acting alone. As each generation finds better and better ways of working together, we perform at levels that previous generations could never have imagined. On top of long term trends like cost-free availability of information and deriving differentiation by creating an experience, the world appears to be emerging from the most profound and far-reaching economic crisis since the great depression of the 1930's. And five other factors will continue to drive global change: the historic shift in economic growth from the developed to the developing world; an unprecedented imperative for mature economics to raise productivity to preserve living standards; the rise of new networks of communication and trade; a profound challenge in balancing economic growth and environmental sustainability; and an expanded role for the state in regulating markets. For organizations to not only be excellent but stay excellent, companies need to respond to these challenges with tact and understanding that with the right techniques, change can be driven to a company's advantage. If you are a leader of people who wants to change things for the better, this book is for you. If you want to leave a profound and lasting legacy in your organization and the stakeholder it serves, this book will help you do so.
Описание: This book explores the relation between media and political systems in a wide range of non-Western contexts.
Автор: Frynas Название: Beyond Corporate Social Responsibility ISBN: 0521175399 ISBN-13(EAN): 9780521175395 Издательство: Cambridge Academ Рейтинг: Цена: 3795 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Corporate Social Responsibility (CSR) has emerged as an important approach for addressing the social and environmental impact of company activities. Yet companies are increasingly expected to go beyond this. They are now often expected to assist in addressing many of the world's most pressing problems, including climate change, poverty and HIV/AIDS. With increasing expectations placed on business, this book asks if CSR is capable of delivering on these larger expectations. It does so by investigating an industry that has been at the centre of the CSR development – the oil and gas sector. Looking at companies from developed countries such as Exxon and Shell, as well as companies from emerging economies such as Brazil's Petrobras and China's CNOOC, the book investigates the potential of CSR for addressing three important challenges in the business–society relationship: the environment, development and governance.
In his best-selling book Creative Photoshop, award-winning artist Derek Lea previously revealed to the digital art world his secrets for creating stunning, sophisticated works of art using Photoshop. Now, he goes one step further in this all-new book to demonstrate his unique methods for using Photoshop in conjunction with other software packages. Derek's compelling images will inspire you to think creatively about the ways in which you can use Photoshop alongside other popular programs such as Illustrator, Poser, Painter, Cinema4D, and ZBrush to take your own art to the next level. Whether you are a digital artist, illustrator, cartoonist, graphic artist, designer, 3D enthusiast, or serious hobbyist working for print or the web, this fantastic new book will open your eyes to a whole new world of digital art that's never before been uncovered. Challenge yourself and discover the more artistic aspects of these programs with one of the world's best teachers by your side. Be sure to visit www.beyondphotoshopthebook.com for more information including all of the project files from the book to work with, a reader forum, and more.
* The only book available that shows how to use Photoshop in conjunction with Illustrator, Poser, Painter, Cinema4D, and ZBrush to create sophisticated, high quality digital art * Packed with stunning full color images from one of the world's most talented digital artists to inspire you to push your own creativity further than you ever thought possible * Showcased projects cover techniques using vector graphics, digital painting, and 3D
Описание: "Project Marketing: Beyond Competitive Bidding" is the first English language book that focuses specifically on this important, emerging subject. Project marketing relates to the various marketing activities that take place prior to winning a contract. It deals with marketing of large and complex projects such as the construction of buildings and power stations. The authors are all leading international figures in the field of project marketing. Bernard Cova is co-founder and leader of The European Network on Project Marketing and System Selling. The book pvides models and methods that are necessary to develop a constructive approach to project marketing. It contains more than 20 short cases drawn from a wide variety of industries e.g. aerospace, construction, engineering, transport and energy. The cases are truly international with examples from Europe, Asia, USA and Africa. "Project Marketing: Beyond Competitive Bidding" can be used a textbook for MBA and other masters-level courses in project marketing and project management. It will also be highly relevant for practitioners and participants in executive and in-company training programs.
Описание: The tactics employed in legal deals and disputes often result in a breakdown in communication or in unsettled cases. This book offers a step-by-step guide to conflict resolution, providing both lawyers and their clients with ways to change `conflict to collaboration`.
Автор: Olenick Название: Beyond the Mechanical Universe ISBN: 0521715911 ISBN-13(EAN): 9780521715911 Издательство: Cambridge Academ Рейтинг: Цена: 6556 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This second volume of the Mechanical Universe studies electricity and magnetism, their relation to each other and light, and shows how the problem of light led to the special theory of relativity. Then, it moves on to modern physics, where particles may behave like waves and where some of the great verities of Newtonian physics appear less certain. Along with the first volume, this book is based on, though independent of, a public television series broadcast in the United States. Physics is presented as a human endeavor, with historical development forming a thread throughout the text. The prerequisites are minimal, only basic algebra and trigonometry since the necessary calculus is developed in the text, with physics providing the motivation. New concepts are introduced at the natural, logical point with many historical references to place physics in a social perspective. Many topics from twentieth-century physics are included. The book is attractively illustrated and will be a stimulating alternative to other, less-thorough treatments.
Автор: Tracy Название: Ray Tracing and Beyond ISBN: 0521768063 ISBN-13(EAN): 9780521768061 Издательство: Cambridge Academ Рейтинг: Цена: 14380 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This complete introduction to the use of modern ray tracing techniques in plasma physics describes the powerful mathematical methods generally applicable to vector wave equations in non-uniform media, and clearly demonstrates the application of these methods to simplify and solve important problems in plasma wave theory. Key analytical concepts are carefully introduced as needed, encouraging the development of a visual intuition for the underlying methodology, with more advanced mathematical concepts succinctly explained in the appendices, and supporting Matlab and Raycon code available online. Covering variational principles, covariant formulations, caustics, tunnelling, mode conversion, weak dissipation, wave emission from coherent sources, incoherent wave fields, and collective wave absorption and emission, all within an accessible framework using standard plasma physics notation, this is an invaluable resource for graduate students and researchers in plasma physics.
Автор: Stiglitz Joseph E. Название: The Price of Inequality ISBN: 0393345068 ISBN-13(EAN): 9780393345063 Издательство: Wiley Рейтинг: Цена: 1038 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A forceful argument against America`s vicious circle of growing inequality bythe Nobel Prize-winning economist.
Автор: Hutter Название: Beyond Price ISBN: 0521183006 ISBN-13(EAN): 9780521183000 Издательство: Cambridge Academ Рейтинг: Цена: 4370 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Much recent discussion surrounding valuation of the arts and culture, particularly in the policy arena, has been dominated by a concern to identify an economic and financial basis for valuation of art works, arts, activities and more general ways in which we express our culture. Whereas a great deal can be gained from a fuller understanding of the economic value of art, there is a real danger that financial considerations will tend to crowd out all other aspects of value. This book moves beyond the limitations implicit in a narrow economic approach, bringing different disciplinary viewpoints together, opening up a dialogue between scholars about the processes of valuation that they use and exploring differences and identifying common ground between the various viewpoints. The book's common theme – the tension between economic and cultural modes of evaluation – unites the chapters, making it a coherent and unified volume that provides a new and unique perspective on how we value art.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru