Management Mistakes and Successes 9e 9780470087008

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Название: Management Mistakes and Successes 9e
Перевод названия: Ошибки и успехи в менеджменте
ISBN: 9780470087008
Издательство: Wiley
Классификация:

Управление и методы управления

ISBN-10: 0470087005
Обложка/Формат: Paperback
Страницы: 432
Вес: 0.44 кг.
Дата издания: 23/10/2007
Язык: English
Издание: 9 rev ed
Иллюстрации: Ill
Читательская аудитория: Professional & vocational
Ссылка на Издательство: Link
Поставляется из: Англии
Описание: To know what works, understand what didnt! Great business leaders dont manage to avoid mistakes. They manage to learn from them. Now, you can go out and make your own errors - and suffer the consequences - or you can read this book and painlessly glean the secrets of successful management strategy from the real-life missteps of some of the foremost corporations and business leaders.

In the ninth edition of this classic book, Robert Hartley takes you inside the trials and tribulations of top companies to examine the crises the managers faced, the decisions they made, and the results, both good and bad, of their actions. Out of these tales of reckless acquisitions, strategic bungles, lost opportunities, failed leadership, and entrepreneurial exuberance gone wild, Hartley hands you practical insights and strategic principles that will guide you down your own road to success.Under the microscope, youll find such instructive cases as: Quakers acquisition of Snapple that was anything but sweet; Euro Disneys bungling of a successful format; Fords crash-and-burn handling of the Explorer/Firestone fiasco; Vanguards success in taking the road less travelled; Southwest Airlines dubious challenge to try to match our prices; and Boeings continuing battle for dominance with Airbus. Fully revised and updated, the Management Mistakes, ninth edition covers every key aspect of management: managing performance and crises; mergers and acquisitions; planning; leadership and execution; controls and oversight; and entrepreneurship.

And for the first time, the book includes Great Comebacks - tales of companies and leaders who actually did learn from their mistakes, so you can too.

Management Mistakes and Successes 9e,