Accidental Branding : How Ordinary People Build Extraordinary Brands, Vinjamuri

Автор: Rivkin, Steve;Sutherland, Fraser;Trout, Jack
Название: The Making of a Name: The Inside Story of the Brands We Buy
ISBN: 0195168720 ISBN-13(EAN): 9780195168723
Издательство: Oxford Academ
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Цена: 4117.00 р.
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Описание: 'The Making of a Name: The Inside Stories of the Brands We Buy' shows how and why brand names make their place in our language. They show how brand names differ from other names, and what goes into making a good name good and a bad name terrible. It provides a history of brand naming and a how-to.

Автор: Lindemann, Jan
Название: Economy of brands
ISBN: 0230232507 ISBN-13(EAN): 9780230232501
Издательство: Springer
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Цена: 7685.00 р.
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Описание: In many businesses brands account for the majority of shareholder value. It is crucial to understand how the economy of brands works and can be exploited to create sustainable value. The purpose of this book is to develop and enhance the understanding of the brand as an economic asset, to make better business and investment decisions.