Essential Do`s and Taboos - The Complete Guide to International Business and Leisure Travel, Axtell
Автор: Harris Simon Название: International Business ISBN: 0230320988 ISBN-13(EAN): 9780230320987 Издательство: Springer Рейтинг: Цена: 8414 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Provides an in-depth analysis of some of the most recent challenges for international businesses, such as corporate social responsibility and the phenomenon of outward foreign direct investment from China. Reflects on the new perspectives in international business by presenting the experience of successful business experts in the field.
Описание: This book examines the interaction of International Business and Business History to produce a satisfying synthesis that covers many aspects of the globalisation of business entities.This book was published as a special issue of Business History.
Описание: Looks at the challenges that face international business, including challenges to corporate political activities of multinationals, micromultinationals and business targets of terrorism. This book provides insights on highly topical challenges, including climate change and international terrorism threats against business.
Автор: Johnson, Debra Turner, Colin Название: International business ISBN: 0415248906 ISBN-13(EAN): 9780415248907 Издательство: Taylor&Francis Рейтинг: Цена: 4388 р. Наличие на складе: Поставка под заказ.
Описание: Providing a balanced coverage of both theory and practice, with strong pedagogical features, this is a major new textbook, essential for any global-minded business and management students.
Описание: Provides a survey of the critical aspects of developmental entrepreneurship discussed in the fields of entrepreneurship, sociology, and economics. This volume contains fifteen articles. It focuses on issues related to entrepreneurship and small business development within a global environment, especially under conditions of adversity.
Описание: This volume examines the numerous ethical problems facing corporations involved in international business. It provides guidelines for multinational organizations operating in developing countries, and strategies for competing in corrupt environments.
Автор: Shenkar Название: International Business ISBN: 0415817137 ISBN-13(EAN): 9780415817134 Издательство: Taylor&Francis Рейтинг: Цена: 7105 р. Наличие на складе: Поставка под заказ.
Описание: The third edition of International Business offers an action-focused, practical approach to the topic, helping students understand the global business environment and its repercussions for executives. The book provides thorough coverage of the field, delving into fundamental concepts and theory; the cultural, political, and economic environment; international business strategies; and even functional management areas. More comprehensive than competing books, International Business includes: Strengthened, expanded global cases, examples, and 'industry' and 'country' mini-cases that give students practical insight into the ways companies actually behave within a competitive, global environment Updated coverage of key trends that impact how international business functions, including the drivers of globalization, e-commerce and the impact of the Internet, and international entrepreneurship New material ontechnology issues, the impact of the financial crisis, and problems in the EU Expanded discussion of the skills and strategies students need to succeed in today's international business environment,including dynamic capabilities, foreign direct investment, and market entry strategies Also featuring a companion website with atest bank,Powerpoint slides, and instructor’s manual, this book is ideal for undergraduate and graduate students and instructors of any international business course.
Описание: An examination of the system of linkages that determine the success of multinational firms and the resulting performance of nations. This book should be of interest to academic economists, sociologists and graduate students of industrial organization and business economics.
Описание: Practical and proven masterclasses for simple and effective small business marketing This straightforward, practical book cuts through the morass of marketing theory to reveal the practical steps that small businesses can take to achieve phenomenal marketing results. Presenting fifteen comprehensive masterclasses, marketing expert Dee Blick presents easy–to–understand and easy–to–implement strategies to increase sales, prevent marketing mistakes, and build the foundations of a customer–driven brand. These fifteen comprehensive masterclasses can be implemented immediately, and cover such topics as marketing plans, copywriting, social media marketing, and public relations. Written by successful author and marketing guru who has worked with small businesses for twenty–seven years Includes practical, effective marketing strategies for every small business Appropriate for entrepreneurs, small business owners, and practicing marketing managers When it comes to marketing a small business, success means getting a big impact from a small investment. The 15 Essential Marketing Masterclasses for Your Small Business gives entrepreneurs and small business owners proven strategies for effective, profitable marketing.
Описание: Decision-making for small business owners has become more challenging and unpredictable than ever before. Hand in hand with these new challenges are the increasing risks associated with expansion or a new strategy.
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