Автор: Slywotzky/Mosenson Название: Art of Profitability, The (Unabridged CD) ISBN: 1586214713 ISBN-13(EAN): 9781586214715 Издательство: Hachette Book Group Цена: 2216 р. Наличие на складе: Поставка под заказ.
Описание: Demand is a subject we are all familiar with, but few truly understand. This book will explain what it is, why is fails to happen so often and what the implications are, either way, for all of us
Автор: Slywotzky, Adrian J. Название: The Upside ISBN: 0307351017 ISBN-13(EAN): 9780307351012 Издательство: Random House (USA) Цена: 1763 р. Наличие на складе: Поставка под заказ.
Описание: Today, when your fortunes can literally change overnight, the new strategic imperative is making your moment of maximum risk your moment of maximum opportunity. In The Upside, Adrian Slywotzky provides bold and original ideas for growth breakthroughs as well as the practical tools to use Monday morning, such as•How to change the odds for your next major initiative and create potential industry breakthroughs, as Toyota did with its expanding universe of Prius vehicles.•Shape and exploit risk, don’t be shaped by it. Become a knowledge-intensive business and continuallyincrease the knowledge gap between yourself and rivals, as Coach and Tsutaya of Japan have convincingly done.•A category killer can’t kill what’s not in its category. When basketball legend Bill Russell faced a taller, stronger Wilt Chamberlain, he led the Celtics to victory by inventing a different game. The same thinking lets Target prosper in a Wal-Mart world—and can help you outcompete the “unbeatable” rival in your own industry.•When you come to a fork in the road—take it! Only a fraction of companies survive when industries experience technological or strategic transitions. To be a survivor, learn the secret that enabled Microsoft to weather the advent of the Internet—the art of the double bet.•Stuckinabusinessbox? Findthebiggerbox—and then the biggest.When growth stagnates, capture more of your customer’s dollars through demand innovation and big-box thinking, as companies from Continental AG and Ikea to Procter & Gamble have done.•Your competitors can also be your greatest enablers of profit. Stop competing yourself to death! The key is knowing when to compete and when to collaborate, as Apple has shown with its revolutionary approach to the music business.In the 1980s conventional wisdom was that you could have high quality or low cost, but not both—until Japanese makers of cars and electronics showed otherwise. Now, high quality and low cost are required just to enter the marketplace. Today, we face a similar paradox when it comes to risk and reward. Rather than shrink from the high risk so integral to the tumultuous global economy, Adrian Slywotzky shows how it can be your greatest source of growth and future reward.
Автор: Slywotzky Название: Art of Profitability, The ISBN: 0446692271 ISBN-13(EAN): 9780446692274 Издательство: Hachette Book Group Цена: 1247 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Presented in 23 compact lessons, this book features an ongoing tutorial between two fictitious individuals - the old and wise teacher - a business master, and his pupil, Steve Gardner - a young and ambitious manager. They examine a variety of business models, comparing their efficacy.
Автор: Slywotzky/Wise/Weber Название: How to Grow When Markets Don`t ISBN: 0446692700 ISBN-13(EAN): 9780446692700 Издательство: Hachette Book Group Рейтинг: Цена: 1385 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume aims to provide an eye-opening look at the business dilemma of trying to maintain solid growth - with pragmatic solutions on how to accomplish that goal.
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