Автор: Magretta Joan Название: Understanding Michael Porter ISBN: 1422160599 ISBN-13(EAN): 9781422160596 Издательство: INGRAM PUBLISHER SERVICES UK Рейтинг: Цена: 4066.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: If you want to understand how companies achieve and sustain competitive success, Michael Porter`s frameworks are the foundation. But while everyone in business knows Porter`s name, his writing can be daunting. As a result, many managers misunderstand and misuse his concepts. This title provides a summary of Porter`s revolutionary thinking.
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