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Experiential marketing, Schmitt, Bernd H.


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Автор: Schmitt, Bernd H.
Название:  Experiential marketing
Перевод названия: Экспериментальный маркетинг
ISBN: 9780684854236
Издательство: Simon&Schuster UK
Издательство: Free Press
Классификация:
ISBN-10: 0684854236
Обложка/Формат: Hardback
Страницы: 256
Вес: 0.54 кг.
Дата издания: 04.01.2000
Язык: English
Иллюстрации: 25 illustrations
Размер: 24.13 x 16.21 x 2.49 cm
Читательская аудитория: Professional & vocational
Подзаголовок: To get customers to relate to your brand
Рейтинг:
Поставляется из: США
Описание: In this text, Bernd Schmitt claims that what consumers want are products, communications and campaigns that arouse the senses, touch their hearts, and stimulate their minds. He also explains that marketers can transform a product or service from a one-time purchase to a daily part of life.


The Imperial Presidency and the Constitution

Автор: Schmitt Gary, Bessette Joseph M., Busch Andrew E.
Название: The Imperial Presidency and the Constitution
ISBN: 1538101025 ISBN-13(EAN): 9781538101025
Издательство: Rowman & Littlefield Publishers
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Цена: 16474.00 р.
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Описание: The Imperial Presidency and the Constitution examines presidential power from a variety of perspectives: analyzing the president`s role in the administrative state, as commander-in-chief, as occupant of the modern "Bully Pulpit," and, in separate essays, addressing recent presidents` relationship with Congress and the Supreme Court.

The Carousel of Pleasure

Автор: Schmitt Eric-Emmanuel
Название: The Carousel of Pleasure
ISBN: 1609453468 ISBN-13(EAN): 9781609453466
Издательство: TBS/GBS
Рейтинг:
Цена: 2968.00 р.
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Описание:

From the international bestselling author: "An inventively gratifying libertine comedy of errors . . . This monumental novel is satisfying at all turns" (Foreword Reviews).

The Carousel of Desire is a sexual and romantic saga told with a master storyteller's feel for character and plot and a philosopher's abiding preoccupation with what makes life truly worthwhile. With tenderness and infectious delight, Schmitt tells an exuberant tale about class and community and about the vastness of human experience. Schmitt's love of coincidence and serendipity is surpassed only by his affection for his flawed, all-too-human characters: Zachary Bidermann, the powerful European Union commissioner; Faustina, the fashionable book publicist; Fran ois-Maxime de Couvigny, the happily married banker with more than a few secrets; Marcelle, enamored with a handsome illegal immigrant; Mademoiselle Beauvert, who makes love with her parrot, Copernicus. These and many more unforgettable characters animate this story of simmering desire and the antics of the mischievous and playful god Eros.
Schmitt's inclusive, affirming vision of human sexuality is refreshingly free of moral judgment, yet enriched by an understanding of the complex ethics of human relationships and the redemptive power of love.

"A narrative tour de force. Liberated, libertine, libertarian. A brilliant celebration of sexual and moral tolerance."--La Provence

"A terrific encyclopedia of love and desire. A beautiful novel, at once light, funny, and somber."--L'Express

"One of Mr. Schmitt's chief strengths is the ability to precisely chronicle the shifts in his characters' mental and emotional states, a skill he employs to illuminate the changeable nature of the mind and heart."--Electric Literature

The Political Discourse of Carl Schmitt: A Mystic of Order

Автор: Herrero Montserrat
Название: The Political Discourse of Carl Schmitt: A Mystic of Order
ISBN: 1783484551 ISBN-13(EAN): 9781783484553
Издательство: Bloomsbury
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Цена: 7128.00 р.
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Описание: This book presents the idea of Nomos of the Earth as the key idea that organizes the whole of Schmitt`s discourse about politics.


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