Автор: Chandler, Alfred D.
Название: Shaping the industrial century
ISBN: 0674032217 ISBN-13(EAN): 9780674032217
Издательство: Harvard University Press
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Цена: 1703 р.
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Описание: Argues that only with consistent attention to research and development and an emphasis on long-term corporate strategies could firms remain successful over time. This work details these processes for various major chemical and pharmaceutical firms, demonstrating why some companies forged ahead while others failed.